Yellowtail persona interviews

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The assignment for developing a persona for Yellowtail was to go to a wine bar and interview someone about it.

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Yellowtail persona interviews

  1. 1. Persona Interview by Paris Daniell www.parisdaniell.com
  2. 2. An Australian wine. It’s a Yellow-footed Rock Wallaby, not a Kangaroo. Yellow Tail Persona Interview | 1
  3. 3. Yellow Tail Persona Interview | 2
  4. 4. No
Yellow
Tail
 Yellow Tail Persona Interview | 3
  5. 5. Aushlee. 21. Full time student “I
don’t
have
a
lot
of
money
to
spend
on
wine.”
 “Wine
tastes
be1er
than
liquor,
 and
gives
me
a
more
cha1y
drunk”
 “I
discover
new
wines
by
trying
them,

 and
my
friend’s
recommendaBons”
 “The
locaBon
of
a
wine
is
important,
I
guess”
 Yellow Tail Persona Interview | 4
  6. 6. Dave. 32. Married with children I
don’t
like
beer,
I
like
wine.
 Wine
is
a
social
drink
for
me,
I
enjoy
it
with
my
family,
 friends,
or
whenever.
 There
are
different
classes
of
wine
I
drink,

 mid‐range
$10
wine
is
nice
to
drink
any
day,
 then
there’s
always
the
$40
or
$50
dollar
bo1le
 for
special
occasions.

 Ill
take
a
nice
bo1le
of
wine
with
me
to
a
restaurant,
 that
way
I
know
what
I
want
to
drink
is
there.

 *Not
actually
a
picture
of
Dave
 I
like
Australian
wines,
and
Yellowtail
is

 definitely
not
the
only
wine
I
drink.
 It’s
a
good
wine
though.
 Yellow Tail Persona Interview | 5
  7. 7. Dave. 32. Married with children In
acquisiBon
mode.
Purchasing
items
for
the
house,
family,
and
himself.
 Looks
online
and
in
publicaBons
for
new
things.
 Influenced
by
advice,
but
looks
for
a
unique
posiBon.
 Seeking
to
define
and
develop
tastes
with
his
wife.
 Looking
for
Bme
away
from
the
children,
in
need
of
escape.
 Yellow Tail Persona Interview | 5
  8. 8. Dietrich (Opa). 80. Grandfather I
have
been
drinking
wine
for
a
long
Bme,
and
I
 must
admit
that
I
sBll
can’t
tell
the
difference
 between
a
$10
and
$60
dollar
bo1le
of
wine.
 I
buy
my
wine
at
Costco,
which
carries
 Yellowtail.
 If
I
could
change
one
thing
about
Yellowtail,
 it
would
be
that
they
need
to
put
it
in
a
box.
 I’m
looking
for
a
drinkable,
everyday
wine.
 Yellow Tail Persona Interview | 6
  9. 9. Yellow
Tail
is
consumed
with
friends
at
home,
not
a
bar.
 It’s
un‐pretenBous,
so
drink
it
with
people
who
match
that.
 Yellow Tail Persona Interview | 7

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