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S.W.O.T Analysis for Flip Mino Video Camera
 

S.W.O.T Analysis for Flip Mino Video Camera

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This is the S.W.O.T analysis for the Flip Mino.

This is the S.W.O.T analysis for the Flip Mino.

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    S.W.O.T Analysis for Flip Mino Video Camera S.W.O.T Analysis for Flip Mino Video Camera Document Transcript

    • S.W.O.T analysis for The Gist: The Flip mino easily goes where no video device has gone before. Simple to operate and hold–ready to record whatever your doing. Sharing is quick and simple–direct to youtube or computer via Built-in flip-out USB arm . Strengths Portable, Low Price Point, Simple operation, Easy sharing 'Flipshare' (directly upload to Youtube), HD 1280 x 720 video quality without HD price, Built-in flip-out USB arm, easy to hold, Customized skins, Now play's with Mac; iMovie, iPhoto, iTunes. Weaknesses Looks like a Fisher Price toy - some consider it "clunky", Less memory than competing devices. Opportunities Only video device on the market with the ability to directly upload on Youtube. Don't have to pay a monthly subscription for mobile video. Flip can go places that other-more expensive video devices-dare not tread. Brings video to the masses. Threats Nano video, Vado pocket cam, iPhone video. Insights From the streets of Tehran, Iran to your local neighborhood, amateur video reporting reaches a new level with the Flip. With built in software, you can directly upload to youtube from any computer with a USB port and internet connection. Be the first to upload video and share the news; go straight from the action and into the nearest internet cafe to get your video online quick. "Sometimes you just don’t want to take your iPhone out surfing. I don’t always trust the water proof housing with a $400 phone. With a $150 device I am more apt to go more places and do more things. The Flip matches my lifestyle. " Re-enforcing the idea that the value of a video device can determine where it goes with it's owner. If you drop your Flip while hiking or at a concert it's not the end of the world. If you drop your iPhone or Nano, you have a lot more to lose.