flickyourbic.com
Problem:
There is insufficient interaction between Bic and potential digital participators.
Accomplishment:
Unite and nourish the people having conversations about Bic lighters.
Who are we talking to?
Current Bic consumers; digital players that use their Bic lighter and like to talk about it.
Insight:
Strong loyalties reside with the Bic brand and it’s current consumer.
Sharing this enthusiasm will encourage new faces to the social celebration of Bic.
Supplemental insight:
http://www.slideshare.net/Paris_d/digital-chatter-and-bic-lighters-by-paris-daniell
Paris Daniell parisdaniell@gmail.com parisdaniell.com