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Social media
 

Social media

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    Social media Social media Presentation Transcript

    • Social Media
    • What is Social Media? 
      • What is social media?
      • Social media is simply a conversation. It is a paradigm
      • shift from a monologue to a dialog.
    • Social Media: Paradigm shift
      • Social Media allows the consumer to participate and
      • shape the message.
      • It can be scary because the brand isn’t in
      • control.
    • Using Social Media
      • You can use it to:
        • Sell your company products
        • Drive engagement 
        • Drive traffic
      • When done right, The brand  become a part of the conversation so that customers drive the sales, engagement, and traffic. 
    • How to get started
        • Set measurable goals
          • Think about your message.
        • Build an Editorial Calendar
          • Blog can be determined a year ahead of time.
          • Facebook
          • Twitter updates
        • Choose applicable Social Media Platforms.
          • Twitter: updates that are timely, real time, immediate
          • Blog: Updates that you can develop into long posts. (300-400 words)
          • Facebook: Everything in between
          • LinkedIn: Groups
    • Blog
        • Starting point to build your message.
        • Create great content and become a resource
          • Educate people about your organization.
          • Images and videos are great eye catchers.
          • Tips and How-Tos on what's applicable in your industry
          • Add value by blogging about topical/local issues
          • Make content actionable
            • Rule of 3 (or 10) tips
            • 300-400 words maximum
    • Facebook
        • Use content created on the blog to share on the Facebook Page.
          • Ask for views and thoughts .
        • Post Pictures, keep it short, link if applicable.
        • Share people behind the brand.
        • Ask engaging questions. Choice questions work better
        • Create innovative campaigns
    • Twitter
        • Talk to people.
        • Do not push your company all the time. 
        • Build credibility and trust first.
        • Be human.
        • Establish your own #tag for conversations with people.
        • 80/20 rule: Talk about others 80% and yourself 20% of the time.
      • Engage. Social media makes it easy for people to opt in to your message. Make it easy for them.
    • Tips for Success
        • After a month, analyze
          • When your audience engages (Time ranges)
          • Types of posts they are interested in via FB Insights/CTR, RTs, Comments.
          • Platform that drives traffic to your site via Google Analytics
          • Topics that work
        • Work with existing hashtag parties on Twitter.
        • Work with existing blogger outreach channels for successful giveaways and brand associations.
    • Metrics
        • Facebook:
            • Facebook Insights
            • Comments/Interactions
            • User Growth
            • Traffic
        • Twitter
            • Follower Growth
            • TweetReach
            • Lists
            • Traffic
    • Common Pitfalls
        • Running Giveaways on Facebook Page directly.
        • Using traditional push marketing in Social Media. People will opt out. Remember, it is a conversation.
        • Being too staged and always talking about the "brand".