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Social Media
What is Social Media?  <ul><li>What is social media? </li></ul><ul><li>Social media is simply a conversation. It is a para...
Social Media: Paradigm shift <ul><li>Social Media allows the consumer to participate and </li></ul><ul><li>shape the messa...
Using Social Media <ul><li>You can use it to: </li></ul><ul><ul><li>Sell your company products </li></ul></ul><ul><ul><li>...
How to get started <ul><ul><li>Set measurable goals </li></ul></ul><ul><ul><ul><li>Think about your message. </li></ul></u...
Blog <ul><ul><li>Starting point to build your message. </li></ul></ul><ul><ul><li>Create great content and become a resour...
Facebook <ul><ul><li>Use content created on the blog to share on the Facebook Page. </li></ul></ul><ul><ul><ul><li>Ask for...
Twitter <ul><ul><li>Talk to people. </li></ul></ul><ul><ul><li>Do not push your company all the time.  </li></ul></ul><ul>...
Tips for Success <ul><ul><li>After a month, analyze </li></ul></ul><ul><ul><ul><li>When your audience engages (Time ranges...
Metrics <ul><ul><li>Facebook: </li></ul></ul><ul><ul><ul><ul><li>Facebook Insights </li></ul></ul></ul></ul><ul><ul><ul><u...
Common Pitfalls <ul><ul><li>Running Giveaways on Facebook Page directly.  </li></ul></ul><ul><ul><li>Using traditional pus...
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Social media

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Transcript of "Social media"

  1. 1. Social Media
  2. 2. What is Social Media?  <ul><li>What is social media? </li></ul><ul><li>Social media is simply a conversation. It is a paradigm </li></ul><ul><li>shift from a monologue to a dialog. </li></ul>
  3. 3. Social Media: Paradigm shift <ul><li>Social Media allows the consumer to participate and </li></ul><ul><li>shape the message. </li></ul><ul><li>It can be scary because the brand isn’t in </li></ul><ul><li>control. </li></ul>
  4. 4. Using Social Media <ul><li>You can use it to: </li></ul><ul><ul><li>Sell your company products </li></ul></ul><ul><ul><li>Drive engagement  </li></ul></ul><ul><ul><li>Drive traffic </li></ul></ul><ul><li>When done right, The brand  become a part of the conversation so that customers drive the sales, engagement, and traffic.  </li></ul>
  5. 5. How to get started <ul><ul><li>Set measurable goals </li></ul></ul><ul><ul><ul><li>Think about your message. </li></ul></ul></ul><ul><ul><li>Build an Editorial Calendar </li></ul></ul><ul><ul><ul><li>Blog can be determined a year ahead of time. </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter updates </li></ul></ul></ul><ul><ul><li>Choose applicable Social Media Platforms. </li></ul></ul><ul><ul><ul><li>Twitter: updates that are timely, real time, immediate </li></ul></ul></ul><ul><ul><ul><li>Blog: Updates that you can develop into long posts. (300-400 words) </li></ul></ul></ul><ul><ul><ul><li>Facebook: Everything in between </li></ul></ul></ul><ul><ul><ul><li>LinkedIn: Groups </li></ul></ul></ul>
  6. 6. Blog <ul><ul><li>Starting point to build your message. </li></ul></ul><ul><ul><li>Create great content and become a resource </li></ul></ul><ul><ul><ul><li>Educate people about your organization. </li></ul></ul></ul><ul><ul><ul><li>Images and videos are great eye catchers. </li></ul></ul></ul><ul><ul><ul><li>Tips and How-Tos on what's applicable in your industry </li></ul></ul></ul><ul><ul><ul><li>Add value by blogging about topical/local issues </li></ul></ul></ul><ul><ul><ul><li>Make content actionable </li></ul></ul></ul><ul><ul><ul><ul><li>Rule of 3 (or 10) tips </li></ul></ul></ul></ul><ul><ul><ul><ul><li>300-400 words maximum </li></ul></ul></ul></ul>
  7. 7. Facebook <ul><ul><li>Use content created on the blog to share on the Facebook Page. </li></ul></ul><ul><ul><ul><li>Ask for views and thoughts . </li></ul></ul></ul><ul><ul><li>Post Pictures, keep it short, link if applicable. </li></ul></ul><ul><ul><li>Share people behind the brand. </li></ul></ul><ul><ul><li>Ask engaging questions. Choice questions work better </li></ul></ul><ul><ul><li>Create innovative campaigns </li></ul></ul>
  8. 8. Twitter <ul><ul><li>Talk to people. </li></ul></ul><ul><ul><li>Do not push your company all the time.  </li></ul></ul><ul><ul><li>Build credibility and trust first. </li></ul></ul><ul><ul><li>Be human. </li></ul></ul><ul><ul><li>Establish your own #tag for conversations with people. </li></ul></ul><ul><ul><li>80/20 rule: Talk about others 80% and yourself 20% of the time. </li></ul></ul><ul><li>Engage. Social media makes it easy for people to opt in to your message. Make it easy for them. </li></ul>
  9. 9. Tips for Success <ul><ul><li>After a month, analyze </li></ul></ul><ul><ul><ul><li>When your audience engages (Time ranges) </li></ul></ul></ul><ul><ul><ul><li>Types of posts they are interested in via FB Insights/CTR, RTs, Comments. </li></ul></ul></ul><ul><ul><ul><li>Platform that drives traffic to your site via Google Analytics </li></ul></ul></ul><ul><ul><ul><li>Topics that work </li></ul></ul></ul><ul><ul><li>Work with existing hashtag parties on Twitter. </li></ul></ul><ul><ul><li>Work with existing blogger outreach channels for successful giveaways and brand associations. </li></ul></ul>
  10. 10. Metrics <ul><ul><li>Facebook: </li></ul></ul><ul><ul><ul><ul><li>Facebook Insights </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Comments/Interactions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>User Growth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Traffic </li></ul></ul></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><ul><li>Follower Growth </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TweetReach </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lists </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Traffic </li></ul></ul></ul></ul>
  11. 11. Common Pitfalls <ul><ul><li>Running Giveaways on Facebook Page directly. </li></ul></ul><ul><ul><li>Using traditional push marketing in Social Media. People will opt out. Remember, it is a conversation. </li></ul></ul><ul><ul><li>Being too staged and always talking about the &quot;brand&quot;. </li></ul></ul>
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