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PERSONAL TRAINING<br />Social media training in black and white<br />An introduction to self-publishing platforms<br />
ABOUT PARATUS<br />Before we take you through this introduction to self-publishing platforms , you probably want to know w...
WHAT OUR CLIENTS SAY<br />"The team at Paratus make the often complex digital media landscape a much easier challenge to o...
WHAT IS SELF-PUBLISHING?<br />
EXAMPLES<br />Whether you are consciously aware of it or not, you are publishing direct to the web every minute of the day...
THE IMPACT <br />Your reputation is impacted every time something is published online.<br />
THE MAJOR PLATFORMS<br />
POPULAR BLOGGING PLATFORMS<br />Businesses, professionals, media outlets<br />Professionals / semi-professionals<br />Semi...
EXAMPLES<br />www.thenextweb.com<br />www.COMMScorner.com<br />http://mobilesnacking.com/<br />http://livejamie.com/<br />
WHY ARE PEOPLE USING THESE PLATFORMS?<br />
TOP REASONS<br />It’s easy<br />Be heard / have a voice<br />Be part of a group / community<br />Make money<br />Reciproci...
GETTING STARTED<br />
LEARNING HOW TO USE THESE PLATFORMS<br />You’ll find a number of tutorials available online that can help you get started ...
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Paratus Training: An introduction to self-publishing platforms

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Self-publishing is the cornerstone of social media participation. This short introduction into popular self-publishing platforms provides some context and how to get more from these platforms.

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Transcript of "Paratus Training: An introduction to self-publishing platforms"

  1. 1. PERSONAL TRAINING<br />Social media training in black and white<br />An introduction to self-publishing platforms<br />
  2. 2. ABOUT PARATUS<br />Before we take you through this introduction to self-publishing platforms , you probably want to know what experience we’ve had in the social / digital space.<br />We’ve worked with the following brands in the development and implementation of social media activities over the past few years.<br />
  3. 3. WHAT OUR CLIENTS SAY<br />"The team at Paratus make the often complex digital media landscape a much easier challenge to overcome. The approach they use, 'Listen, Create, Engage and Analyse', has helped us understand better the ways we can actively contribute to online communities." <br />- Nectaria Metrakou, Coca-Cola, Europe<br />
  4. 4. WHAT IS SELF-PUBLISHING?<br />
  5. 5. EXAMPLES<br />Whether you are consciously aware of it or not, you are publishing direct to the web every minute of the day.<br />
  6. 6. THE IMPACT <br />Your reputation is impacted every time something is published online.<br />
  7. 7. THE MAJOR PLATFORMS<br />
  8. 8. POPULAR BLOGGING PLATFORMS<br />Businesses, professionals, media outlets<br />Professionals / semi-professionals<br />Semi-professionals, hobbyists<br />Hobbyists<br />
  9. 9. EXAMPLES<br />www.thenextweb.com<br />www.COMMScorner.com<br />http://mobilesnacking.com/<br />http://livejamie.com/<br />
  10. 10. WHY ARE PEOPLE USING THESE PLATFORMS?<br />
  11. 11. TOP REASONS<br />It’s easy<br />Be heard / have a voice<br />Be part of a group / community<br />Make money<br />Reciprocity<br />Enjoyment / fun<br />Posterity<br />Anyone can participate in a professional manner<br />
  12. 12. GETTING STARTED<br />
  13. 13. LEARNING HOW TO USE THESE PLATFORMS<br />You’ll find a number of tutorials available online that can help you get started with these platforms.<br />However, if you’d like someone from our team to take you through these in person, contact us on +44 207 404 6691.<br />www.paratuscommunications.com<br />

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