Hands-On Social Media
              Class 1:
Building Your Social Media Strategy


                                       ...
Welcome!
Introductions
What social media tools, if any, are you
using?
What do you hope to gain from this
Training?
What is Social Media?
Media for social interaction, using web-
based technologies to transform and
broadcast media monolog...
Understanding Social Media
 “Listening” : monitoring what is being said
 about you or your issue*
 Research how similar or...
Why build a strategy?
Gain a clear understanding of how and why social
media is effective
Set objectives
Identify your tar...
Objectives
What do you want to accomplish with
social media?
Target Audience
Who must you reach to meet your
objectives?
What sort of content will resonate with
them?
What social medi...
Tools and Tactics
What social media tools and tactics best support your
objectives and match your targeted audience?
What ...
Tactics
Listen
Participate
Produce Content
Generate Buzz
Build a Commuity

         What Tool(s) should I use?

          ...
Integration
How does your social media plan support
components of other communications
plans (website, email marketing,
ma...
Capacity
Who will implement your social media
strategy?
How much time can they allocate?
Do you have an efficient method?
...
Evaluation
What data will you use to track your
objectives?
How often will you evaluate?
Experiment!
Listen, fail informatively, and evolve
Steps to planning and designing your first
experiment:
  Pick a social ...
Policy
Privacy
Presence
Best Practices
Culture Change
How do you get your organization to own your
social media strategy?
How will you address fears or concerns?...
Homework
Create your own social media strategy!
Upcoming SlideShare
Loading in...5
×

Building Your Social Media Strategy

561

Published on

Class 1 of the Parasol Community Collaboration's Summer Training Series, Hands-On Social Media.

This class covered what social media is, how to go about understanding it, and why and how to create a social media strategy for a nonprofit or business.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
561
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building Your Social Media Strategy

  1. 1. Hands-On Social Media Class 1: Building Your Social Media Strategy Jaime Olive PCC AmeriCorps Member pcc@parasol.org
  2. 2. Welcome! Introductions What social media tools, if any, are you using? What do you hope to gain from this Training?
  3. 3. What is Social Media? Media for social interaction, using web- based technologies to transform and broadcast media monologues into social media dialogues. It’s all about listening, sharing, and engaging
  4. 4. Understanding Social Media “Listening” : monitoring what is being said about you or your issue* Research how similar organizations are using social media Engage with relevant blogs, pages, etc. *Listening Tools: •Google Alerts and Google Reader •Twitter Search
  5. 5. Why build a strategy? Gain a clear understanding of how and why social media is effective Set objectives Identify your target audience Identify the best tools and tactics to use Integrate social media with other communications plans Determine agency capacity and resources Identify a system for evaluation Develop a foundation for experimentation Create policy Aid in changing organization culture
  6. 6. Objectives What do you want to accomplish with social media?
  7. 7. Target Audience Who must you reach to meet your objectives? What sort of content will resonate with them? What social media tools are they using and how are they using them? Audience Research Resources: http://beth.typepad.com/beths_blog/2008/09/nptech-summary.html
  8. 8. Tools and Tactics What social media tools and tactics best support your objectives and match your targeted audience? What tools and tactics do you have the capacity to implement? Source: www.wearemedia.org
  9. 9. Tactics Listen Participate Produce Content Generate Buzz Build a Commuity What Tool(s) should I use? Facebook!
  10. 10. Integration How does your social media plan support components of other communications plans (website, email marketing, mailings)?
  11. 11. Capacity Who will implement your social media strategy? How much time can they allocate? Do you have an efficient method? Do you need outside expertise?
  12. 12. Evaluation What data will you use to track your objectives? How often will you evaluate?
  13. 13. Experiment! Listen, fail informatively, and evolve Steps to planning and designing your first experiment: Pick a social media project that won’t take much time and relates to your goals Write down your successes Write down your challenges Ask or listen to the people you connect with about what worked and what didn't work Watch other nonprofits and copy and remix for your next project Rinse, repeat
  14. 14. Policy Privacy Presence Best Practices
  15. 15. Culture Change How do you get your organization to own your social media strategy? How will you address fears or concerns? Common concerns: Loss of control Dealing with negative comments Addressing personality versus organizational voice Fear of failure Perception of wasted of time and resources Information overload
  16. 16. Homework Create your own social media strategy!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×