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hi     www.paramore.is
hannah         www.paramore.is
www.paramore.is
changed my life
travel
photographs of animal butts
hobbies
friends
grandchildren
2 things that are changing        your lives
There are now moresmartphones in use than    feature phones
in 2014 more than 50% ofweb traffic will come from a      mobile device
more email is opened on asmartphone than on a PC
3 main differences between    these two devices
1. Screen size
2. Navigation/Input method
3. Context
2 schools of thought
1. Mobile should be light-   weight and focused.
2. Mobile should haveeverything - because it’s  many people’s only       computer
Is THIS your personal     computer?
Or is this?
It’s the one you take with    you everywhere.
How many websites have      you had?
How do you know what to     develop next?
track it.
www.paramore.is
Three Types of Analytics Traffic, Engagement, Conversion
It’s not enough to be present...     You have to engage in          people’s lives
1. Focus on ContentAlign it across all digital media
a word aboutcontent strategy
2. Have a conversation  (it’s both talking and listening)
Mavens are      good•   Develop a loyal fan base and    they will help you manage the    on-going conversations on    your...
4. have a goodtimeline photo + profile photo
AfterBefore
AfterBefore
After            BeforeBeforewall posts get the mostattention
After            BeforeBefore                                       Afterwall posts get the most   cover photo gets the mo...
Cover photoIt’s huge100%Faces
5. use custom FB tabs
3 quick Facebook Tips
1. Use a personal tone
2. Always use a call to action  (tell me what you think) (like this update if you X)
3. Post during peak hours         7-9 am         5-7 pm      11 pm - 1 am
It’s interesting what makes    people respond...
Oct, 2012
Ask            •   Follow-upJan, 2011
Oops
OopsFAIL!
3 things Facebook thinks are        important...
1. User Affinity - engagement2. Status weight - video, image, link3. Freshness - posts less than 4 hours old*
1. User Affinity - engagement2. Status weight - video, image, link3. Freshness - posts less than 4 hours old*         *cons...
BONUS:figure out what Pinterest is     and if it’s worth the headache
Pinterestpin board-style socialphoto sharing website
Pinterestcreate and managetheme-based imagecollectionscollections like: events,interests, hobbies
Pinterestcreate and managetheme-based imagecollectionscollections like: events,interests, hobbies
Pinterestusers can browse otherpin boards for inspirationre-pin images to theirown collectionslike photos.
tourism + pinterest
tourism + pinterestretail = triple digit impact on sales
tourism + pinterestretail = triple digit impact on saleswebsite traffic
tourism + pinterestretail = triple digit impact on saleswebsite traffictime on site
tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisure
tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchase
tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchasephotos mak...
Pinterest right now...   1. Replace Flickr2. Test seasonal boards    3. Keep reading
the promise of the internet...
single
I’ll visit you
I’ll tell my friends about you
And it just might matter because            I might be
www.paramore.is
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Wv gov conf 2012

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Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.

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  • Transcript of "Wv gov conf 2012"

    1. 1. hi www.paramore.is
    2. 2. hannah www.paramore.is
    3. 3. www.paramore.is
    4. 4. changed my life
    5. 5. travel
    6. 6. photographs of animal butts
    7. 7. hobbies
    8. 8. friends
    9. 9. grandchildren
    10. 10. 2 things that are changing your lives
    11. 11. There are now moresmartphones in use than feature phones
    12. 12. in 2014 more than 50% ofweb traffic will come from a mobile device
    13. 13. more email is opened on asmartphone than on a PC
    14. 14. 3 main differences between these two devices
    15. 15. 1. Screen size
    16. 16. 2. Navigation/Input method
    17. 17. 3. Context
    18. 18. 2 schools of thought
    19. 19. 1. Mobile should be light- weight and focused.
    20. 20. 2. Mobile should haveeverything - because it’s many people’s only computer
    21. 21. Is THIS your personal computer?
    22. 22. Or is this?
    23. 23. It’s the one you take with you everywhere.
    24. 24. How many websites have you had?
    25. 25. How do you know what to develop next?
    26. 26. track it.
    27. 27. www.paramore.is
    28. 28. Three Types of Analytics Traffic, Engagement, Conversion
    29. 29. It’s not enough to be present... You have to engage in people’s lives
    30. 30. 1. Focus on ContentAlign it across all digital media
    31. 31. a word aboutcontent strategy
    32. 32. 2. Have a conversation (it’s both talking and listening)
    33. 33. Mavens are good• Develop a loyal fan base and they will help you manage the on-going conversations on your wall...
    34. 34. 4. have a goodtimeline photo + profile photo
    35. 35. AfterBefore
    36. 36. AfterBefore
    37. 37. After BeforeBeforewall posts get the mostattention
    38. 38. After BeforeBefore Afterwall posts get the most cover photo gets the mostattention attention
    39. 39. Cover photoIt’s huge100%Faces
    40. 40. 5. use custom FB tabs
    41. 41. 3 quick Facebook Tips
    42. 42. 1. Use a personal tone
    43. 43. 2. Always use a call to action (tell me what you think) (like this update if you X)
    44. 44. 3. Post during peak hours 7-9 am 5-7 pm 11 pm - 1 am
    45. 45. It’s interesting what makes people respond...
    46. 46. Oct, 2012
    47. 47. Ask • Follow-upJan, 2011
    48. 48. Oops
    49. 49. OopsFAIL!
    50. 50. 3 things Facebook thinks are important...
    51. 51. 1. User Affinity - engagement2. Status weight - video, image, link3. Freshness - posts less than 4 hours old*
    52. 52. 1. User Affinity - engagement2. Status weight - video, image, link3. Freshness - posts less than 4 hours old* *constantly changing stat.
    53. 53. BONUS:figure out what Pinterest is and if it’s worth the headache
    54. 54. Pinterestpin board-style socialphoto sharing website
    55. 55. Pinterestcreate and managetheme-based imagecollectionscollections like: events,interests, hobbies
    56. 56. Pinterestcreate and managetheme-based imagecollectionscollections like: events,interests, hobbies
    57. 57. Pinterestusers can browse otherpin boards for inspirationre-pin images to theirown collectionslike photos.
    58. 58. tourism + pinterest
    59. 59. tourism + pinterestretail = triple digit impact on sales
    60. 60. tourism + pinterestretail = triple digit impact on saleswebsite traffic
    61. 61. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on site
    62. 62. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisure
    63. 63. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchase
    64. 64. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchasephotos make an impact
    65. 65. Pinterest right now... 1. Replace Flickr2. Test seasonal boards 3. Keep reading
    66. 66. the promise of the internet...
    67. 67. single
    68. 68. I’ll visit you
    69. 69. I’ll tell my friends about you
    70. 70. And it just might matter because I might be
    71. 71. www.paramore.is
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