Wv gov conf 2012
 

Wv gov conf 2012

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Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.

Keynote presentation on Social Media and Website Development by Hannah Paramore at the West Virginia Governor's Conference on Tourism in October 2012 at Shepherdstown, WV.

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Wv gov conf 2012 Wv gov conf 2012 Presentation Transcript

  • hi www.paramore.is
  • hannah www.paramore.is
  • www.paramore.is
  • changed my life
  • travel
  • photographs of animal butts
  • hobbies
  • friends
  • grandchildren
  • 2 things that are changing your lives
  • There are now moresmartphones in use than feature phones
  • in 2014 more than 50% ofweb traffic will come from a mobile device
  • more email is opened on asmartphone than on a PC
  • 3 main differences between these two devices
  • 1. Screen size
  • 2. Navigation/Input method
  • 3. Context
  • 2 schools of thought
  • 1. Mobile should be light- weight and focused.
  • 2. Mobile should haveeverything - because it’s many people’s only computer
  • Is THIS your personal computer?
  • Or is this?
  • It’s the one you take with you everywhere.
  • How many websites have you had?
  • How do you know what to develop next?
  • track it.
  • www.paramore.is
  • Three Types of Analytics Traffic, Engagement, Conversion
  • It’s not enough to be present... You have to engage in people’s lives
  • 1. Focus on ContentAlign it across all digital media
  • a word aboutcontent strategy
  • 2. Have a conversation (it’s both talking and listening)
  • Mavens are good• Develop a loyal fan base and they will help you manage the on-going conversations on your wall...
  • 4. have a goodtimeline photo + profile photo
  • AfterBefore
  • AfterBefore
  • After BeforeBeforewall posts get the mostattention
  • After BeforeBefore Afterwall posts get the most cover photo gets the mostattention attention
  • Cover photoIt’s huge100%Faces
  • 5. use custom FB tabs
  • 3 quick Facebook Tips
  • 1. Use a personal tone
  • 2. Always use a call to action (tell me what you think) (like this update if you X)
  • 3. Post during peak hours 7-9 am 5-7 pm 11 pm - 1 am
  • It’s interesting what makes people respond...
  • Oct, 2012
  • Ask • Follow-upJan, 2011
  • Oops
  • OopsFAIL!
  • 3 things Facebook thinks are important...
  • 1. User Affinity - engagement2. Status weight - video, image, link3. Freshness - posts less than 4 hours old*
  • 1. User Affinity - engagement2. Status weight - video, image, link3. Freshness - posts less than 4 hours old* *constantly changing stat.
  • BONUS:figure out what Pinterest is and if it’s worth the headache
  • Pinterestpin board-style socialphoto sharing website
  • Pinterestcreate and managetheme-based imagecollectionscollections like: events,interests, hobbies
  • Pinterestcreate and managetheme-based imagecollectionscollections like: events,interests, hobbies
  • Pinterestusers can browse otherpin boards for inspirationre-pin images to theirown collectionslike photos.
  • tourism + pinterest
  • tourism + pinterestretail = triple digit impact on sales
  • tourism + pinterestretail = triple digit impact on saleswebsite traffic
  • tourism + pinterestretail = triple digit impact on saleswebsite traffictime on site
  • tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisure
  • tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchase
  • tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchasephotos make an impact
  • Pinterest right now... 1. Replace Flickr2. Test seasonal boards 3. Keep reading
  • the promise of the internet...
  • single
  • I’ll visit you
  • I’ll tell my friends about you
  • And it just might matter because I might be
  • www.paramore.is