West Virginia Co-Op Presentation
 

West Virginia Co-Op Presentation

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ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO: ...

ALL SPACE RESERVATIONS AND MATERIALS MUST BE RECEIVED NO LATER THAN FEBRUARY 29, 2012 TO:

Amy Kaczynski
Stonewall Marketing
90 MacCorkle Ave, SW
South Charleston, WV 25303
Phone: 304-957-9313
Fax: 304-744-7104
akaczynski@stonewallgroup.com

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  • Amanda introduces herself - Director of New Business development, has been in the online world for over a decade.
  • Angie sets the stage for why we are here. The Loveless has challenged KM to build the brand and recognition for the Loveless on the online world as successfully as they have in the offline world. To accomplish this goal there has to be the right team, as such, KM bring PR to the table. Angie hands off the conversation to Amanda.

West Virginia Co-Op Presentation West Virginia Co-Op Presentation Presentation Transcript

  • Hi.
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  • full service digital agency
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  • 2012 Display Co-Op Program West Virginia Division of Tourism
  • Display Co-Op Program
    • The West Virginia Division of Tourism is pleased to announce an opportunity to participate in a Co-Op program that will allow you to promote your city, attraction, or special offering to millions of potential visitors on national websites such as The Food Network and Orbitz.
    West Virginia Co-Op Program - DISPLAY
  • Amazing Benefits
    • The State will reserve sites and negotiated rates well below rate card values.
    • There are no monthly minimums. Paramore|Redd will help create and manage the media buy.
    • All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.
    West Virginia Co-Op Program - DISPLAY
  • Co-Op Display
    • Double the amount of impressions of a normal media buy while cutting your costs in half. How? The State will purchase 50% of the impressions and split the cost with you 50/50.
    • The viewer has the ability to click to WVTourism.com or your website from your banner creative. This allows the viewer a choice of what to explore in West Virginia.
    • This option allows you to drive traffic to your website at half the price. Paramore|Redd will produce the creative and handle all aspects of the media buy.
    West Virginia Co-Op Program - DISPLAY
  • Option 1 Campaign Minimum: $5000
    • Includes:
    • 2 banner designs
    • $900 campaign setup fee
    • Between 370,000 and 2 million media impressions depending on the sites selected
    • Number of sites on which you can have presence depends on the following:
    • Desired length of campaign
    • Current inventory
    • Media spend
    • Campaign reporting and optimization covered by the State
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Trip Advisor
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Orbitz / Away
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • GAC.com
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Travelocity
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Pandora
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • SouthernLiving.com
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Food Network
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Travel Channel
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY
  • Available Websites
    • Bridal Guide
    • All sites are geo-targeted to the 250-mile driving radius of the state of West Virginia and focus on our key target, women 25-54.
    West Virginia Co-Op Program - DISPLAY