Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter

Social Networking Measuring ROI SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Hi.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Kate GallagherKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Paramore|Redd Online MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Were a full-service interactive agency in Nashville with happy and successful clients all across America.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

I’m trying to gain credibility through logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2002Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

I’m done with logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

6.5Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2005Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2ndKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

20-ishKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Simple. Clear. Focused on Results.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Social Networking Measuring ROI SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Have a Facebook Fan Page?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Familiar with Hootsuite?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Have done a search on Google?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Approach Social PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Deﬁne Your GoalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Deﬁne Your AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Goals Messages AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

GoalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

A Good Goal is...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

A Good Goal is... realisticKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

A Good Goal is... realistic measurableKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

A Good Goal is... realistic measurable key performance indicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awarenessKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness membersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clientsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clients product salesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clients product sales service salesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clients product sales service sales subscriptionsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clients product sales service sales subscriptions new customer leadsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clients product sales service sales subscriptions new customer leads donationsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

awareness members clients product sales service sales subscriptions new customer leads donations referralsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

RETENTION AWARENESS CONVERSION ACQUISITIONKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Heads in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

December ’08Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Facebook Referral Trafﬁc to tnvacation.com Vacation E Pages/ Total New Month Visits Guide Visit Pageviews Visits Request R 12/08 24 3.33 79.92 50% 0 12/09 452 2.66 1202.32 67% 0 12/10 463 2.4 1111.2 72% 36 4/11 979 2.29 2241.91 73% 13Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Is that good?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Heads in Beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

= 1 conversionKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Facebook Referral Trafﬁc to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

$60,000.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

RETENTION AWARENESS CONVERSION ACQUISITIONKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2010 Totals $60,000 Values Visits 10,114 $20,000 AWARENESS $1.98Page Views 23,554 $20,000 RETENTION $0.85 Guide 600 $20,000 ACQUISITION $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2010 Totals $60,000 Values AWARENESS Visits 10,114 $20,000 $1.98Page Views 23,554 $20,000 RETENTION $0.85 Guide ACQUISITION 600 $20,000 $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 AWARENESSPage Views 23,554 $20,000 $0.85 RETENTION Guide 600 $20,000 $33.33 ACQUISITION RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

$60,000?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Never Going to Happen.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

100 ticketsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

The TakeawayKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Deﬁne a Goal on Day 1Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance IndicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phraseKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season timeKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market placeKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fansKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-insKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fansKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video viewsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• RetweetsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates) • Change in conversion rate• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates) • Change in conversion rate• Retweets • Increased attendance• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Realistic.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Just because you build it...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

There are 75 Million Twitters users Worldwide 140 Million Tweets per day 7% of Americans 27 followers more educated & richKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

67% of Twitter users are more likely to buy brands that they "follow".Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Companies that use Twitter average 2x more leads per month than those that do not.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

establish yourself as an expert provide a catered message search rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketingwww.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher

MessagesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Content CreationKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

SCARY.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Repurposing ContentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Brand LoyaltyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Mutually Beneﬁcial RelationshipKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

FreshKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

PageModo.comKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

the off seasonKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

side noteKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

ConsistencyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

If you do 1 thing.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Twitter Profile Stats Owly Aggregated Click Stats Facebook Insights Profile Summary Summary Stats Mentions by Influencers Clicks by Region Snapshot Compare Keywords Top Referrers Daily Likes Follower Growth Most Popular Links Gender and Age Twitter Sentiment Compare Summary Stats Regional Stats Daily Post Feedback Google Analytics Daily Page Activity Compare Daily Likes Twitter to Web Conversion Regional Site Traffic - Map Overlay Traffic Sources Top Content SparklinesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

If you can handle 55 things...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Thank YOU! SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher

Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter

by Paramore | the digital agency on Jun 09, 2011

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Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter — Presentation Transcript