Social Networking           Measuring ROI                         SlideShare.net/ParamoreReddKate GallagherMedia Director ...
Hi.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Paramore|Redd            Online MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com...
Were a full-service interactive agency in         Nashville with happy and successful clients                     all acro...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Online Strategy | PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Online Strategy | Planning                             Website Design | DevelopmentKate GallagherMedia Director | Paramore...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                         Website Design | Development                                 Online Med...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
I’m trying to gain credibility through logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd...
2002Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
I’m done with logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
6.5Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
2005Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
2ndKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
20-ishKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Simple. Clear.      Focused on Results.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Social Networking           Measuring ROI                         SlideShare.net/ParamoreReddKate GallagherMedia Director ...
Have a Facebook                Fan Page?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Familiar with                      Hootsuite?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd...
Have done a search          on Google?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Approach Social                 PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com ...
Define Your GoalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Define Your AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Goals                       Messages                                AudiencesKate GallagherMedia Director | Paramore|Redd ...
Goals                       Messages                                AudiencesKate GallagherMedia Director | Paramore|Redd ...
Goals                       Messages                                AudiencesKate GallagherMedia Director | Paramore|Redd ...
GoalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
A Good Goal is...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
A Good Goal is...                                       realisticKate GallagherMedia Director | Paramore|Redd Online Marke...
A Good Goal is...                                    realistic                                   measurableKate GallagherM...
A Good Goal is...                              realistic                            measurable                    key perf...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
awarenessKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
awareness                                     membersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.Para...
awareness                                     members                                      clientsKate GallagherMedia Dire...
awareness                                   members                                    clients                            ...
awareness                                   members                                    clients                            ...
awareness                                   members                                    clients                            ...
awareness                                members                                 clients                             produ...
awareness                                members                                 clients                             produ...
awareness                                members                                  clients                             prod...
RETENTION                                                  AWARENESS                       CONVERSION                     ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Heads in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
December ’08Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Facebook Referral Traffic to tnvacation.com                                                                           Vacat...
Is that good?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Heads in Beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
= 1 conversionKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Facebook Referral Traffic to tnvacation.com                                                             Vacation Electronic...
Facebook Referral Traffic to tnvacation.com                                                             Vacation Electronic...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
$60,000.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
RETENTION                                                  AWARENESS                         CONVERSION                   ...
2010            Totals                $60,000   Values   Visits          10,114               $20,000                     ...
2010            Totals                $60,000        Values                                                    AWARENESS  ...
2010             Totals           $60,000      Values   Visits           10,114            $20,000     $1.98    AWARENESSP...
$60,000?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Never Going to Happen.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
100 ticketsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
The TakeawayKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Define a Goal on Day 1Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Key Performance                IndicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phraseKate...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       •   Change in sentiment...
Realistic.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Just because you                   build it...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRed...
X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
More than 500 million active users           50% of our active users log on to Facebook in any given day                  ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
There are 75 Million Twitters users Worldwide                               140 Million Tweets per day                    ...
Twitter plays an active role in purchasing decisions.               42% of Twitter users rely on this channel to learn abo...
67% of Twitter users are more likely to buy brands                               that they "follow".Kate GallagherMedia Di...
Companies that use Twitter average 2x more leads per                        month than those that do not.Kate GallagherMed...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
establish yourself as an expert                               provide a catered message                                   ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketi...
Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketi...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
MessagesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Content CreationKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
SCARY.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Repurposing ContentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Brand LoyaltyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Brand LoyaltyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Mutually Beneficial            RelationshipKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.co...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
FreshKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
PageModo.comKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
the off seasonKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
side noteKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
ConsistencyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
If you do                                   1   thing.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.Par...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Twitter Profile Stats           Owly Aggregated Click Stats   Facebook Insights   Profile Summary                 Summary St...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
If you can handle 55              things...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.c...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
Thank YOU!                         SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketin...
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Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter

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  • Thinking Outside the Box Professional Development Seminar Social Marketing: Measuring ROI presented by the Florida Public Relations Association, Pensacola Chapter

    1. 1. Social Networking Measuring ROI SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    2. 2. Hi.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    3. 3. Kate GallagherKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    4. 4. Paramore|Redd Online MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    5. 5. Were a full-service interactive agency in Nashville with happy and successful clients all across America.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    6. 6. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    7. 7. Online Strategy | PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    8. 8. Online Strategy | Planning Website Design | DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    9. 9. Online Strategy | Planning Website Design | Development Online Media PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    10. 10. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    11. 11. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    12. 12. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    13. 13. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    14. 14. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    15. 15. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    16. 16. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    17. 17. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    18. 18. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    19. 19. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    20. 20. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    21. 21. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    22. 22. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    23. 23. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    24. 24. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    25. 25. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    26. 26. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    27. 27. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    28. 28. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    29. 29. I’m trying to gain credibility through logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    30. 30. 2002Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    31. 31. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    32. 32. I’m done with logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    33. 33. 6.5Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    34. 34. 2005Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    35. 35. 2ndKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    36. 36. 20-ishKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    37. 37. Simple. Clear. Focused on Results.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    38. 38. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    39. 39. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    40. 40. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    41. 41. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    42. 42. Social Networking Measuring ROI SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    43. 43. Have a Facebook Fan Page?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    44. 44. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    45. 45. Familiar with Hootsuite?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    46. 46. Have done a search on Google?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    47. 47. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    48. 48. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    49. 49. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    50. 50. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    51. 51. Approach Social PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    52. 52. Define Your GoalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    53. 53. Define Your AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    54. 54. Goals Messages AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    55. 55. Goals Messages AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    56. 56. Goals Messages AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    57. 57. GoalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    58. 58. A Good Goal is...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    59. 59. A Good Goal is... realisticKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    60. 60. A Good Goal is... realistic measurableKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    61. 61. A Good Goal is... realistic measurable key performance indicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    62. 62. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    63. 63. awarenessKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    64. 64. awareness membersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    65. 65. awareness members clientsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    66. 66. awareness members clients product salesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    67. 67. awareness members clients product sales service salesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    68. 68. awareness members clients product sales service sales subscriptionsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    69. 69. awareness members clients product sales service sales subscriptions new customer leadsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    70. 70. awareness members clients product sales service sales subscriptions new customer leads donationsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    71. 71. awareness members clients product sales service sales subscriptions new customer leads donations referralsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    72. 72. RETENTION AWARENESS CONVERSION ACQUISITIONKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    73. 73. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    74. 74. Heads in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    75. 75. December ’08Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    76. 76. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    77. 77. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    78. 78. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    79. 79. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    80. 80. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    81. 81. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    82. 82. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    83. 83. Facebook Referral Traffic to tnvacation.com Vacation E Pages/ Total New Month Visits Guide Visit Pageviews Visits Request R 12/08 24 3.33 79.92 50% 0 12/09 452 2.66 1202.32 67% 0 12/10 463 2.4 1111.2 72% 36 4/11 979 2.29 2241.91 73% 13Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    84. 84. Is that good?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    85. 85. Heads in Beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    86. 86. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    87. 87. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    88. 88. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    89. 89. = 1 conversionKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    90. 90. Facebook Referral Traffic to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    91. 91. Facebook Referral Traffic to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    92. 92. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    93. 93. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    94. 94. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    95. 95. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    96. 96. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    97. 97. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    98. 98. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    99. 99. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    100. 100. $60,000.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    101. 101. RETENTION AWARENESS CONVERSION ACQUISITIONKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    102. 102. 2010 Totals $60,000 Values Visits 10,114 $20,000 AWARENESS $1.98Page Views 23,554 $20,000 RETENTION $0.85 Guide 600 $20,000 ACQUISITION $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    103. 103. 2010 Totals $60,000 Values AWARENESS Visits 10,114 $20,000 $1.98Page Views 23,554 $20,000 RETENTION $0.85 Guide ACQUISITION 600 $20,000 $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    104. 104. 2010 Totals $60,000 Values Visits 10,114 $20,000 $1.98 AWARENESSPage Views 23,554 $20,000 $0.85 RETENTION Guide 600 $20,000 $33.33 ACQUISITION RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    105. 105. $60,000?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    106. 106. Never Going to Happen.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    107. 107. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    108. 108. 100 ticketsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    109. 109. The TakeawayKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    110. 110. Define a Goal on Day 1Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    111. 111. Key Performance IndicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    112. 112. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phraseKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    113. 113. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season timeKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    114. 114. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market placeKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    115. 115. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fansKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    116. 116. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    117. 117. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-insKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    118. 118. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fansKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    119. 119. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video viewsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    120. 120. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    121. 121. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• RetweetsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    122. 122. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    123. 123. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    124. 124. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    125. 125. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    126. 126. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    127. 127. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    128. 128. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    129. 129. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    130. 130. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    131. 131. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    132. 132. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates) • Change in conversion rate• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    133. 133. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates) • Change in conversion rate• Retweets • Increased attendance• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    134. 134. Realistic.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    135. 135. Just because you build it...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    136. 136. X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    137. 137. X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    138. 138. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    139. 139. AudiencesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    140. 140. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    141. 141. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on FacebookKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    142. 142. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    143. 143. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    144. 144. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    145. 145. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    146. 146. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    147. 147. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    148. 148. There are 75 Million Twitters users Worldwide 140 Million Tweets per day 7% of Americans 27 followers more educated & richKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    149. 149. Twitter plays an active role in purchasing decisions. 42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    150. 150. 67% of Twitter users are more likely to buy brands that they "follow".Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    151. 151. Companies that use Twitter average 2x more leads per month than those that do not.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    152. 152. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    153. 153. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    154. 154. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    155. 155. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    156. 156. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    157. 157. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    158. 158. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    159. 159. establish yourself as an expert provide a catered message search rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    160. 160. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    161. 161. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    162. 162. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    163. 163. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    164. 164. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    165. 165. Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketingwww.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher
    166. 166. Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketingwww.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher
    167. 167. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    168. 168. MessagesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    169. 169. Content CreationKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    170. 170. SCARY.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    171. 171. Repurposing ContentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    172. 172. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    173. 173. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    174. 174. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    175. 175. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    176. 176. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    177. 177. Brand LoyaltyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    178. 178. Brand LoyaltyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    179. 179. Mutually Beneficial RelationshipKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    180. 180. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    181. 181. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    182. 182. FreshKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    183. 183. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    184. 184. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    185. 185. PageModo.comKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    186. 186. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    187. 187. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    188. 188. the off seasonKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    189. 189. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    190. 190. side noteKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    191. 191. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    192. 192. ConsistencyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    193. 193. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    194. 194. If you do 1 thing.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    195. 195. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    196. 196. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    197. 197. Twitter Profile Stats Owly Aggregated Click Stats Facebook Insights Profile Summary Summary Stats Mentions by Influencers Clicks by Region Snapshot Compare Keywords Top Referrers Daily Likes Follower Growth Most Popular Links Gender and Age Twitter Sentiment Compare Summary Stats Regional Stats Daily Post Feedback Google Analytics Daily Page Activity Compare Daily Likes Twitter to Web Conversion Regional Site Traffic - Map Overlay Traffic Sources Top Content SparklinesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    198. 198. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    199. 199. If you can handle 55 things...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    200. 200. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    201. 201. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    202. 202. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    203. 203. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    204. 204. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    205. 205. Thank YOU! SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
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