Tennessee Governor's Conference on Tourism 2012

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You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”

65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.

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  • Tennessee Governor's Conference on Tourism 2012

    1. 1. Kate Gallagher@k8gallagherkgallagher@paramore.is
    2. 2. Kate Gallagher@k8gallagherkgallagher@paramore.is
    3. 3. Hi.Kate Gallagher@k8gallagherkgallagher@paramore.is
    4. 4. hannah?Kate Gallagher@k8gallagherkgallagher@paramore.is
    5. 5. kate gallagherKate Gallagher@k8gallagherkgallagher@paramore.is
    6. 6. Kate Gallagher@k8gallagherkgallagher@paramore.is
    7. 7. Now 11:00Kate Gallagher@k8gallagherkgallagher@paramore.is
    8. 8. Now 1. Tell you briefly who I am and why I’m here 11:00Kate Gallagher@k8gallagherkgallagher@paramore.is
    9. 9. Now 1. Tell you briefly who I am and why I’m here 2. Top five best of the best tips and tricks you can use now! 11:00Kate Gallagher@k8gallagherkgallagher@paramore.is
    10. 10. Now 1. Tell you briefly who I am and why I’m here 2. Top five best of the best tips and tricks you can use now! 3. Free tools 11:00Kate Gallagher@k8gallagherkgallagher@paramore.is
    11. 11. Now 1. Tell you briefly who I am and why I’m here 2. Top five best of the best tips and tricks you can use now! 3. Free tools 4. Questions 11:00Kate Gallagher@k8gallagherkgallagher@paramore.is
    12. 12. Kate Gallagher@k8gallagherkgallagher@paramore.is
    13. 13. Kate Gallagher@k8gallagherkgallagher@paramore.is
    14. 14. Kate Gallagher@k8gallagherkgallagher@paramore.is
    15. 15. Kate Gallagher@k8gallagherkgallagher@paramore.is
    16. 16. full-service digital agencyKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    17. 17. design + development + mediaKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    18. 18. Kate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    19. 19. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    20. 20. 27Kate Gallagher@k8gallagherkgallagher@paramore.is
    21. 21. Kate Gallagher@k8gallagherkgallagher@paramore.is
    22. 22. Kate Gallagher@k8gallagherkgallagher@paramore.is
    23. 23. Kate Gallagher@k8gallagherkgallagher@paramore.is
    24. 24. 2010 + 2011Kate Gallagher@k8gallagherkgallagher@paramore.is
    25. 25. i miss hannah alreadyKate Gallagher@k8gallagherkgallagher@paramore.is
    26. 26. Kate Gallagher@k8gallagherkgallagher@paramore.is
    27. 27. Kate Gallagher@k8gallagherkgallagher@paramore.is
    28. 28. husbandsKate Gallagher@k8gallagherkgallagher@paramore.is
    29. 29. husbandsKate Gallagher@k8gallagherkgallagher@paramore.is
    30. 30. travelingKate Gallagher@k8gallagherkgallagher@paramore.is
    31. 31. Kate Gallagher@k8gallagherkgallagher@paramore.is
    32. 32. funKate Gallagher@k8gallagherkgallagher@paramore.is
    33. 33. Kate Gallagher@k8gallagherkgallagher@paramore.is
    34. 34. Kate Gallagher@k8gallagherkgallagher@paramore.is
    35. 35. Kate Gallagher@k8gallagherkgallagher@paramore.is
    36. 36. Kate Gallagher@k8gallagherkgallagher@paramore.is
    37. 37. Kate Gallagher@k8gallagherkgallagher@paramore.is
    38. 38. Kate Gallagher@k8gallagherkgallagher@paramore.is
    39. 39. Kate Gallagher@k8gallagherkgallagher@paramore.is
    40. 40. vacationKate Gallagher@k8gallagherkgallagher@paramore.is
    41. 41. Kate Gallagher@k8gallagherkgallagher@paramore.is
    42. 42. 2ndKate Gallagher@k8gallagherkgallagher@paramore.is
    43. 43. 8Kate Gallagher@k8gallagherkgallagher@paramore.is
    44. 44. 1/4Kate Gallagher@k8gallagherkgallagher@paramore.is
    45. 45. kate 2Kate Gallagher@k8gallagherkgallagher@paramore.is
    46. 46. Kate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    47. 47. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    48. 48. Kate Gallagher@k8gallagherkgallagher@paramore.is
    49. 49. Top five best of the best tips and tricks you can use now!Kate Gallagher@k8gallagherkgallagher@paramore.is
    50. 50. It’s True! 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
    51. 51. Kate Gallagher@k8gallagherkgallagher@paramore.is
    52. 52. Kate Gallagher@k8gallagherkgallagher@paramore.is
    53. 53. the top five of the best tips and tricks you can use nowKate Gallagher@k8gallagherkgallagher@paramore.is
    54. 54. 1. have a good timeline photo + profile photoKate Gallagher@k8gallagherkgallagher@paramore.is
    55. 55. After BeforeKate Gallagher@k8gallagherkgallagher@paramore.is
    56. 56. After BeforeKate Gallagher@k8gallagherkgallagher@paramore.is
    57. 57. After Before Before wall posts get the most attentionKate Gallagher@k8gallagherkgallagher@paramore.is
    58. 58. After Before Before After wall posts get the most cover photo gets the most attention attentionKate Gallagher@k8gallagherkgallagher@paramore.is
    59. 59. Cover photo It’s huge 100% FacesKate Gallagher@k8gallagherkgallagher@paramore.is
    60. 60. 1. have a good timeline photo + profile photo CoverPhotoFinder.comKate Gallagher@k8gallagherkgallagher@paramore.is
    61. 61. 2. stop adding social media management to someone’s job descriptionKate Gallagher@k8gallagherkgallagher@paramore.is
    62. 62. btw it won’t work anywaysKate Gallagher@k8gallagherkgallagher@paramore.is
    63. 63. Kate Gallagher@k8gallagherkgallagher@paramore.is
    64. 64. Kate Gallagher@k8gallagherkgallagher@paramore.is
    65. 65. Kate Gallagher@k8gallagherkgallagher@paramore.is
    66. 66. •Reads blogs about social media and mobile technologyKate Gallagher@k8gallagherkgallagher@paramore.is
    67. 67. •Reads blogs about social media and mobile technology •Is an early adopterKate Gallagher@k8gallagherkgallagher@paramore.is
    68. 68. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social mediaKate Gallagher@k8gallagherkgallagher@paramore.is
    69. 69. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsiveKate Gallagher@k8gallagherkgallagher@paramore.is
    70. 70. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-orientedKate Gallagher@k8gallagherkgallagher@paramore.is
    71. 71. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalistKate Gallagher@k8gallagherkgallagher@paramore.is
    72. 72. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life onlineKate Gallagher@k8gallagherkgallagher@paramore.is
    73. 73. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communicationsKate Gallagher@k8gallagherkgallagher@paramore.is
    74. 74. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skillsKate Gallagher@k8gallagherkgallagher@paramore.is
    75. 75. plan to invest more annuallyKate Gallagher@k8gallagherkgallagher@paramore.is
    76. 76. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
    77. 77. Kate Gallagher@k8gallagherkgallagher@paramore.is
    78. 78. 3. create an editorial calendarKate Gallagher@k8gallagherkgallagher@paramore.is
    79. 79. 3.5 remember to look at your editorial calendar that you createdKate Gallagher@k8gallagherkgallagher@paramore.is
    80. 80. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
    81. 81. Kate Gallagher@k8gallagherkgallagher@paramore.is
    82. 82. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links)Kate Gallagher@k8gallagherkgallagher@paramore.is
    83. 83. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. SellingKate Gallagher@k8gallagherkgallagher@paramore.is
    84. 84. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. SellingKate Gallagher@k8gallagherkgallagher@paramore.is
    85. 85. brand how you respondKate Gallagher@k8gallagherkgallagher@paramore.is
    86. 86. Kate Gallagher@k8gallagherkgallagher@paramore.is
    87. 87. 4. write a social statement of purposeKate Gallagher@k8gallagherkgallagher@paramore.is
    88. 88. 49% of companies on social media fail to have a social media strategyKate Gallagher@k8gallagherkgallagher@paramore.is
    89. 89. Write a simple statement of purpose for how you will use Twitter and FacebookKate Gallagher@k8gallagherkgallagher@paramore.is
    90. 90. Write a simple statement of purpose for how you will use Twitter and Facebook For example: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us. We’ll spend about an hour each week searching twitter for new people to follow and other brands to like. We will respond to people’s questions within 2 hours.Kate Gallagher@k8gallagherkgallagher@paramore.is
    91. 91. 5. pinterestKate Gallagher@k8gallagherkgallagher@paramore.is
    92. 92. Pinterest pin board-style social photo sharing websiteKate Gallagher@k8gallagherkgallagher@paramore.is
    93. 93. Pinterest create and manage theme-based image collections collections like: events, interests, hobbiesKate Gallagher@k8gallagherkgallagher@paramore.is
    94. 94. Pinterest create and manage theme-based image collections collections like: events, interests, hobbiesKate Gallagher@k8gallagherkgallagher@paramore.is
    95. 95. Pinterest users can browse other pin boards for inspiration re-pin images to their own collections like photos.Kate Gallagher@k8gallagherkgallagher@paramore.is
    96. 96. Kate Gallagher@k8gallagherkgallagher@paramore.is
    97. 97. tourism + pinterestKate Gallagher@k8gallagherkgallagher@paramore.is
    98. 98. tourism + pinterest retail = triple digit impact on salesKate Gallagher@k8gallagherkgallagher@paramore.is
    99. 99. tourism + pinterest retail = triple digit impact on sales website trafficKate Gallagher@k8gallagherkgallagher@paramore.is
    100. 100. tourism + pinterest retail = triple digit impact on sales website traffic time on siteKate Gallagher@k8gallagherkgallagher@paramore.is
    101. 101. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisureKate Gallagher@k8gallagherkgallagher@paramore.is
    102. 102. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchaseKate Gallagher@k8gallagherkgallagher@paramore.is
    103. 103. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impactKate Gallagher@k8gallagherkgallagher@paramore.is
    104. 104. Kate Gallagher@k8gallagherkgallagher@paramore.is
    105. 105. the top five of the best tips and tricks you can use nowKate Gallagher@k8gallagherkgallagher@paramore.is
    106. 106. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2. don’t just add social media management to someone’s job description 3. create and don’t forget about your editorial calendar 4.write a statement of purpose 5. test the new stuff (pinterest)Kate Gallagher@k8gallagherkgallagher@paramore.is
    107. 107. free stuffKate Gallagher@k8gallagherkgallagher@paramore.is
    108. 108. textKate Gallagher@k8gallagherkgallagher@paramore.is
    109. 109. pagemodo.comKate Gallagher@k8gallagherkgallagher@paramore.is
    110. 110. Kate Gallagher@k8gallagherkgallagher@paramore.is
    111. 111. HootSuite: manages all your social platforms from one dashboardKate Gallagher@k8gallagherkgallagher@paramore.is
    112. 112. Kate Gallagher@k8gallagherkgallagher@paramore.is
    113. 113. Kate Gallagher@k8gallagherkgallagher@paramore.is
    114. 114. Kate Gallagher@k8gallagherkgallagher@paramore.is
    115. 115. Hyper Alerts track competitors... and yourselfKate Gallagher@k8gallagherkgallagher@paramore.is
    116. 116. Kate Gallagher@k8gallagherkgallagher@paramore.is
    117. 117. Kate Gallagher@k8gallagherkgallagher@paramore.is
    118. 118. t3Kate Gallagher@k8gallagherkgallagher@paramore.is
    119. 119. consumer discounts partner exposure build social audienceKate Gallagher@k8gallagherkgallagher@paramore.is
    120. 120. Kate Gallagher@k8gallagherkgallagher@paramore.is
    121. 121. questions?Kate Gallagher@k8gallagherkgallagher@paramore.is

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