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Tdtd coop deck 2011 2012 - email

by on Aug 25, 2011

  • 1,311 views

The Tennessee Tourism Email Marketing Co-Op Program is a consistent driver of conversions for past and future visitors by engaging them in a monthly conversation with Tennessee. ...

The Tennessee Tourism Email Marketing Co-Op Program is a consistent driver of conversions for past and future visitors by engaging them in a monthly conversation with Tennessee.

The database is comprised of 315,000+ subscribers acquired from vacation guide signups, email signups, and lead generation with above average open and click rates.

A conversion study conducted by Tennessee Tourism in 2011 showed that 53% of people have made an offline buy from a promotional email.

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