Tdtd coop deck 2011 2012 - display

1,381 views
1,325 views

Published on

The Tennessee Tourism Display (Banner) Marketing Co-Op Program is a consistent driver of brand awareness for past and future visitors by positioning Tennessee Tourism in front of millions of potential visitors on national website such as the Travel Channel, Pandora and Orbitz.

The State has already reserved space on these sites at negotiated rates well below rate card values.

There are no monthly minimums and Paramore will help create and manage the media buy.

All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,381
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Tdtd coop deck 2011 2012 - display

    1. 1. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opThe Tennessee Department of Tourist Development Online Media Co-Op Opportunities 2011 - 2012 Fiscal Year Presented by Paramore | the digital agency 1
    2. 2. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op Program The Tennessee Tourism Display (Banner) Marketing Co-Op Program is a consistent driver of brand awareness for past and future visitors by positioning Tennessee Tourism in front of millions of potential visitors on national website such as the Travel Channel, Pandora and Orbitz. The State has already reserved space on these sites at negotiated rates well below rate card values. There are no monthly minimums and Paramore will help create and manage the media buy. All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.
    3. 3. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op Program Your message receives 100% share of voice with each impression. The states annual commitments will be increased on the chosen sites from the states existing display media plan to accommodate your exclusive messaging. For a partner to participate it is mandatory that you provide your own banner creative. Paramore will be available as needed for creative consultation and recommendations. All placements are geo-targeted to the 250-mile driving radius from which most of our visitors travel.
    4. 4. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op ProgramAmerican Profile - Publishing Group of America eCPM (cost-per-thousand impression): $9.80 Newspaper partner sites (Publisher’s Group of America) Publishing Group of America partners with the local newspaper sites in each community
    5. 5. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Display Marketing Co-Op ProgramRelish.com- Publishers Group of America eCPM: $9.80 Readers of Relish.com took an average of 3 domestic trips in the last year They do not go alone, but rather with their spouse and children The traffic on this site is not as large as many culinary sites, affording you a more robust presence.
    6. 6. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Display Marketing Co-Op ProgramThirdAge.com- Publisher’s Group of America eCPM: $9.80 ThirdAge is a Baby Boomers destination for women Readers of ThirdAge.com took an average of 3 domestic trips in the last year
    7. 7. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Display Marketing Co-Op ProgramTripAdvisor eCPM: $18.82 TripAdvisor reaches people actively searching for vacation ideas and all throughout the planning process. In March through May 2011, more than 1.6 million people used TripAdvisor to plan trips to Tennessee. TripAdvisor inventory will be targeted to Tennessee content and as an extension for next year, targeted to competitive markets (NC, SC, VA, GA) and geo-targeted to people in the TN tourism footprint.
    8. 8. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Display Marketing Co-Op ProgramOrbitz eCPM: $14.12 Orbitz is the second largest online travel agent. 1 in 5 travelers don’t know where they are going when they visit an OTA. Tennessee will have a presence in the deals section, in the Family, History, Music, Outdoor, Food & Wine and Girlfriend Getaways and Travel Guides
    9. 9. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Display Marketing Co-Op ProgramTravel ChanneleCPM: $22.35TravelChannel.com is a premiere travel site dedicated tosupplement the TV Travel Channel with additionalinformationThe Travel Channel site has additional niche targetcontent sections that appeal to specific travelersincluding history travel with information on specificbattle sites.In 2010/ 2011 the Travel Channel 300x600 & 300x250banners did really well with click rates of 0.2%compared to the industry average click-through-rate of0.09%
    10. 10. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Display Marketing Co-Op ProgramGAC.com eCPM: $7.45 Visitors of GACTV.com are country music enthusiasts making them more likely to have an interest in visiting Tennessee
    11. 11. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op Program Pandora eCPM: $15.29 #1 online radio site and ads are only served when a user is actively engaging with the interface so the impressions are not wasted The Pandora buy will be focused on mobile banners running on the iPhone and Android In 2010/2011 the iPhone banners received an incredibly high click-through-rate of 4.2%
    12. 12. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op ProgramQuantcast eCPM: $4.70 Quantcast has visibility into all 230 million US internet users. With this data they have real time understanding of the interested and intents of individual Internet users. Quantcast will cookie those who request vacation guides on tnvacation.com and build a profile to understand what makes them unique and then target similar people across the Internet In a publisher case study, one hotel chain was able to drive twice the amount of bookings using Quantcast versus other display partners 12
    13. 13. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op ProgramConcierge.com eCPM: $17.65 Concierge.com is the online destination for CondeNast Traveler. It combines the best of editorial with interactive planning tools and destination guides. The recommended schedule is robust and highly targeted. The program includes 100% share-of-voice of the Family and Budget Guide, Inventory in the Southeast Destination pages, Geo-targeted run-of-site ads in addition to mobile ads 13
    14. 14. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay Marketing Co-Op ProgramOutdoor Hub Network eCPM: $23.53 Outdoor Hub reaches people interested in camping, hiking, hunting and fishing. Outdoor Hub visitors research and plan their vacations on the sites within the network. Outdoor Hub offers high impact placements at competitive prices and has the ability to optimize on a daily basis . 14
    15. 15. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay $6,000+2 site maximum per $5,000 of media$1000 campaign setup feeBetween 370,000 and 2 million media impressionsDepending on the sites selectedNumber of sites on which you can have presence depends on the following:Desired length of campaignCurrent inventoryMedia spendCampaign reporting and optimization$500/month for every month the campaign is live
    16. 16. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-opDisplay AvailabilitiesThe State has already reserved space on these sites at negotiated rates well below rate card values. The statesannual commitments will be increased on the chosen sites from the states existing display media plan toaccommodate your exclusive messaging.For a partner to participate it is mandatory that you provide your ownbanner creative. American Third Trip Travel Outdoor MONTH Relish Orbitz GAC Pandora Concierge Quantcast Profile Age Advisor Channel Hub September October November December January February March April May June 16
    17. 17. Paramore the digital agency Tennessee Department of Tourist Development Co-Op Program | www.paramore.is/co-op Be Sure And Take Advantage of The Tennessee Travel Tuesday’s T3 Program.Submit your Deals Through the Online System www.tnvacation.com/t3 17

    ×