BEST AUDIENCE ENGAGEMENT – HONORABLE MENTION EllisLab’s Reactivation Campaign
Entrant: Kate Gallagher, Paramore | the digital agency
Why They Won:
This year's "gutsiest campaign" award goes to the marketers at EllisLab, who asked their entire database to opt-in for promotional messages (since the request had not been made at sign-up). Even though only 7% opted-in, and the team cut 93% of its database, we commend these marketers for the difficult decision they made to commit to building a strong, qualified list.
- Lead Judge: Adam T. Sutton, Senior Reporter, MECLABS Primary Research