Measuring Your                Social Media                         SlideShare.net/ParamoreReddKate GallagherMedia Director...
Hi.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Paramore|Redd            Online MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com...
Were a full-service interactive agency in         Nashville with happy and successful clients                     all acro...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Online Strategy | PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Online Strategy | Planning                             Website Design | DevelopmentKate GallagherMedia Director | Paramore...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Online Strategy | Planning                             Website Design | Development                                 Online...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
I’m trying to gain credibility through logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd...
2002Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
I’m done with logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
6.5Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
2005Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
2ndKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Simple. Clear.      Focused on Results.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Go Mustangs.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Measuring Your                Social Media                         SlideShare.net/ParamoreReddKate GallagherMedia Director...
Have a Facebook                Fan Page?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com ...
Familiar with                      Hootsuite?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd...
Know Mother’s Day         is this weekend?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.co...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
:)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
successful strategyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
goal(s)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
a good goalKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
a good goal                                       realisticKate GallagherMedia Director | Paramore|Redd Online Marketingww...
a good goal                                    realistic                                   measurableKate GallagherMedia D...
a good goal                              realistic                            measurable                    key performanc...
goalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
goals                                    awarenessKate GallagherMedia Director | Paramore|Redd Online Marketingwww.Paramor...
goals                                    awareness                                     membersKate GallagherMedia Director...
goals                                    awareness                                     members                            ...
goals                                  awareness                                   members                                ...
goals                                  awareness                                   members                                ...
goals                                  awareness                                   members                                ...
goals                               awareness                                members                                 clien...
goals                               awareness                                members                                 clien...
goals                               awareness                                members                                  clie...
Key Performance                IndicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phraseKate...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators• Increased number of brand mentions for a specific  product and/or phrase• In...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       • Change in sentiment• ...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       •   Change in sentiment...
Key Performance                   Indicators                                                       •   Change in sentiment...
realisticKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
goals                               awareness                                members                                  clie...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
head in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
December ’08Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
baselineKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Facebook Referral Traffic to tnvacation.com                                                                           Vacat...
Facebook Referral Traffic to tnvacation.com                                                                           Vacat...
head in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
= 1 conversionKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Facebook Referral Traffic to tnvacation.com                                                             Vacation Electronic...
Facebook Referral Traffic to tnvacation.com                                                             Vacation Electronic...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
2010         Facebook       Twitter     Flickr YouTube MySpace   Blog   Totals  Visits          9258          487         ...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
$60,000.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
2010            Totals                $60,000    Values   Visits          10114                  $20,000   $1.98Pageviews ...
2010            Totals                $60,000    Values   Visits          10114                  $20,000   $1.98Pageviews ...
2010            Totals                $60,000    Values   Visits          10114                  $20,000   $1.98Pageviews ...
math is hard.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Wait. I got more.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
tnvacation.comKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketi...
Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketi...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
If you do                                   1   thing.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.Par...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
Twitter Profile Stats        Owly Aggregated Click Stats   Facebook Insights   Profile Summary                 Summary Stats...
Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com  @K8Gallagher
If you can handle 55              things...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.c...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
1      Write down your goals.              •   Identify those that are trackable.              •   Identify trackable key ...
Thank YOU!                         SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketin...
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Session 3: Kate Gallagher, Paramore Redd Online Marketing: Measuring Your Social Media Success Read more: Crash Course on Social Media - Memphis Business Journal

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HOW CAN A WORLD OF HASHTAGS, FRIENDING, LIKING, AND TRENDING MAKE SENSE FOR YOUR BUSINESS? Let us recommend, connect, and update you on what you need to know to make social media work for you. We've lined up some of Memphis' brightest social media gurus to teach you everything you need to know - from using Facebook and Twitter to build your brand to creating a social media marketing plan for your company. This is the first of a series of Crash Course seminars on various topics that will make a difference to your bottom line. We hope you'll join us! When: Friday, May 6, 2011 7:30a.m. - Noon University of Phoenix Read more: Crash Course on Social Media - Memphis Business Journal

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  • Session 3: Kate Gallagher, Paramore Redd Online Marketing: Measuring Your Social Media Success Read more: Crash Course on Social Media - Memphis Business Journal

    1. 1. Measuring Your Social Media SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    2. 2. Hi.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    3. 3. Kate GallagherKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    4. 4. Paramore|Redd Online MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    5. 5. Were a full-service interactive agency in Nashville with happy and successful clients all across America.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    6. 6. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    7. 7. Online Strategy | PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    8. 8. Online Strategy | Planning Website Design | DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    9. 9. Online Strategy | Planning Website Design | Development Online Media PlanningKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    10. 10. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    11. 11. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    12. 12. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    13. 13. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and DevelopmentKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    14. 14. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    15. 15. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    16. 16. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    17. 17. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    18. 18. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    19. 19. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    20. 20. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    21. 21. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    22. 22. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    23. 23. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    24. 24. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    25. 25. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    26. 26. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    27. 27. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    28. 28. I’m trying to gain credibility through logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    29. 29. 2002Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    30. 30. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    31. 31. I’m done with logos.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    32. 32. 6.5Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    33. 33. 2005Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    34. 34. 2ndKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    35. 35. Simple. Clear. Focused on Results.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    36. 36. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    37. 37. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    38. 38. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    39. 39. Go Mustangs.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    40. 40. Measuring Your Social Media SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    41. 41. Have a Facebook Fan Page?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    42. 42. Familiar with Hootsuite?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    43. 43. Know Mother’s Day is this weekend?Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    44. 44. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    45. 45. :)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    46. 46. successful strategyKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    47. 47. goal(s)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    48. 48. a good goalKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    49. 49. a good goal realisticKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    50. 50. a good goal realistic measurableKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    51. 51. a good goal realistic measurable key performance indicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    52. 52. goalsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    53. 53. goals awarenessKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    54. 54. goals awareness membersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    55. 55. goals awareness members clientsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    56. 56. goals awareness members clients product salesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    57. 57. goals awareness members clients product sales service salesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    58. 58. goals awareness members clients product sales service sales subscriptionsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    59. 59. goals awareness members clients product sales service sales subscriptions new customer leadsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    60. 60. goals awareness members clients product sales service sales subscriptions new customer leads donationsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    61. 61. goals awareness members clients product sales service sales subscriptions new customer leads donations referralsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    62. 62. Key Performance IndicatorsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    63. 63. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phraseKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    64. 64. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season timeKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    65. 65. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market placeKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    66. 66. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fansKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    67. 67. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followersKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    68. 68. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-insKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    69. 69. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fansKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    70. 70. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video viewsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    71. 71. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    72. 72. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• RetweetsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    73. 73. Key Performance Indicators• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    74. 74. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    75. 75. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    76. 76. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time• Increased share of voice in the market place• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    77. 77. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    78. 78. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    79. 79. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    80. 80. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    81. 81. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    82. 82. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    83. 83. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates) • Change in conversion rate• Retweets• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    84. 84. Key Performance Indicators • Change in sentiment• Increased number of brand mentions for a specific • Time spent with distributed content product and/or phrase • Increase in website traffic• Increased sales and or buzz during off-season time • Increase in website referral traffic from social sites to• Increased share of voice in the market place your website• Number of Facebook fans • Surveys taken, polls taken• Number of Twitter followers • Contest entries• Increase in check-ins • Increase in customer satisfaction• Influence of followers and fans • Research and development time saved• Number of YouTube video views • Cost savings from traditional advertising• Comments on posts (blog, Facebook updates) • Change in conversion rate• Retweets • Increased attendance• Change in search engine rankingsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    85. 85. realisticKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    86. 86. X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    87. 87. X many likesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    88. 88. goals awareness members clients product sales service sales subscriptions new customer leads donations referralsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    89. 89. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    90. 90. head in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    91. 91. December ’08Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    92. 92. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    93. 93. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    94. 94. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    95. 95. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    96. 96. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    97. 97. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    98. 98. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    99. 99. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    100. 100. baselineKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    101. 101. Facebook Referral Traffic to tnvacation.com Vacation E Pages/ Total New Month Visits Guide Visit Pageviews Visits Request R 12/08 24 3.33 79.92 50% 0 12/09 452 2.66 1202.32 67% 0 12/10 463 2.4 1111.2 72% 36 4/11 979 2.29 2241.91 73% 13Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    102. 102. Facebook Referral Traffic to tnvacation.com Vacation E Pages/ Total New Month Visits Guide Visit Pageviews Visits Request R 12/08 24 3.33 79.92 50% 0 12/09 452 2.66 1202.32 67% 0 12/10 463 2.4 1111.2 72% 36 4/11 979 2.29 2241.91 73% 13Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    103. 103. head in beds.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    104. 104. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    105. 105. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    106. 106. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    107. 107. = 1 conversionKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    108. 108. Facebook Referral Traffic to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    109. 109. Facebook Referral Traffic to tnvacation.com Vacation Electronic Pages/ Total New Month Visits Guide Guide Visit Pageviews Visits Request Request 12/08 24 3.33 79.92 50% 0 0 12/09 452 2.66 1202.32 67% 0 0 12/10 463 2.4 1111.2 72% 36 7 4/11 979 2.29 2241.91 73% 13 2Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    110. 110. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    111. 111. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    112. 112. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    113. 113. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    114. 114. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    115. 115. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    116. 116. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals Visits 9258 487 24 17 95 233 10114 % New 72% 58% 79% 76% 87% 63% 72.5%Pageviews 19257 2683 87 49 590 888 23554 Guide 575 13 0 1 6 5 600RequestsConversion 6.21% 2.7% na 5.9% 6.3% 2.1% 6% RateKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    117. 117. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    118. 118. $60,000.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    119. 119. 2010 Totals $60,000 Values Visits 10114 $20,000 $1.98Pageviews 23554 $20,000 $0.85 Guide 600 $20,000 $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    120. 120. 2010 Totals $60,000 Values Visits 10114 $20,000 $1.98Pageviews 23554 $20,000 $0.85 Guide 600 $20,000 $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    121. 121. 2010 Totals $60,000 Values Visits 10114 $20,000 $1.98Pageviews 23554 $20,000 $0.85 Guide 600 $20,000 $33.33 RequestsKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    122. 122. math is hard.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    123. 123. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    124. 124. Wait. I got more.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    125. 125. tnvacation.comKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    126. 126. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    127. 127. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    128. 128. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    129. 129. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    130. 130. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    131. 131. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    132. 132. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    133. 133. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    134. 134. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    135. 135. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    136. 136. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    137. 137. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    138. 138. Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketingwww.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher
    139. 139. Kate Gallagher Kate GallagherMedia Director | | Paramore|Redd Online Marketing Media Director Paramore|Redd Online Marketingwww.ParamoreRedd.com www.ParamoreRedd.com @K8Gallagher @K8Gallagher
    140. 140. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    141. 141. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    142. 142. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    143. 143. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    144. 144. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    145. 145. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    146. 146. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    147. 147. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    148. 148. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    149. 149. If you do 1 thing.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    150. 150. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    151. 151. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    152. 152. Twitter Profile Stats Owly Aggregated Click Stats Facebook Insights Profile Summary Summary Stats Mentions by Influencers Clicks by Region Snapshot Compare Keywords Top Referrers Daily Likes Follower Growth Most Popular Links Gender and Age Twitter Sentiment Compare Summary Stats Regional Stats Daily Post Feedback Google Analytics Daily Page Activity Compare Daily Likes Twitter to Web Conversion Regional Site Traffic - Map Overlay Traffic Sources Top Content SparklinesKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    153. 153. Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    154. 154. If you can handle 55 things...Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    155. 155. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    156. 156. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    157. 157. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    158. 158. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly (or at least quartlery) do a deep dive into what content elicited the most feedback, and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    159. 159. 1 Write down your goals. • Identify those that are trackable. • Identify trackable key performance indicators that the non- trackable goals are being met. 2 Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly. Get setup in Google Analytics and spend the time to get a report that 3 provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions. 4 Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly. Track the time and resources being used to keep your social campaign 5 going. Compare that cost to the cost it wouldve taken to garner that type of authentic engagement through other types of media.Kate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
    160. 160. Thank YOU! SlideShare.net/ParamoreReddKate GallagherMedia Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com @K8Gallagher
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