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Paramore University: Content Strategy with Karen McGrane

by on Oct 31, 2011

  • 1,915 views

Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website ...

Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."

These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!

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Paramore University: Content Strategy with Karen McGrane Paramore University: Content Strategy with Karen McGrane Presentation Transcript