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Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
Owen Graduate School of Management - Fall 2013 Advertising Class
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Owen Graduate School of Management - Fall 2013 Advertising Class

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On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management. …

On September 9th I was invited to guest speak to Jennifer Escales Advertising Class at Owen's Graduate School of Management.

We think this is the fourth time I've been invited to do this and I appreciate the repeat invitation. Thanks to the classes for being a great audience, for laughing at my jokes, and for waiting a week and a half for me to get the slides uploaded on slideshare.

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Transcript

  1. hi www.paramore.is 1
  2. kate gallagher www.paramore.is 2
  3. vp of accounts www.paramore.is 3
  4. text www.paramore.is 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 33 9
  10. text 2008 | 2009 | 2010 | 2011 | 2012 10
  11. 11
  12. Online Marketing Specific Awards 12
  13. full-service digital agency www.paramore.is 13
  14. design + development + media www.paramore.is 14
  15. www.paramore.is apps 15
  16. www.paramore.is websites 16
  17. www.paramore.is digital content creation + strategy 17
  18. www.paramore.is email marketing 18
  19. Multiple Messages Regular Publication eNewsletter 19
  20. www.paramore.is paid search 20
  21. 21
  22. www.paramore.is display (banners) 22
  23. Usage Increasing Purchasing Tool Shoppers 24-7 Mobile 23
  24. Usage Increasing Purchasing Tool Shoppers 24-7 Mobile 24
  25. www.paramore.is social media 25
  26. www.paramore.is lots of digital strategy and planning 26
  27. 27
  28. 8 years 28
  29. accounts production media planners media buyers account manager account supervisors project managers designers developers writers ping pong 29
  30. digital agency of record... 30
  31. text 31
  32. text 32
  33. text 33
  34. 34
  35. 35
  36. 36
  37. 37
  38. 38
  39. 39
  40. 40
  41. 41
  42. 42
  43. 43
  44. Apps 44
  45. 45
  46. 50% of All Website Visits 46
  47. Mobile Visits > 30% 47
  48. Mobile First 48
  49. 49
  50. 50
  51. 51
  52. 52
  53. 53
  54. Our Web Design & Development Process 54
  55. Discovery It starts here. 55
  56. Content Strategy Content is your product. 56
  57. Content Strategy Content is your product. 57
  58. Information Architecture Content Mapping & Wireframes 58
  59. Design Bringing ideas to life. 59
  60. Development & Training We’re almost there. 60
  61. Site Launch 3. 2. 1... 61
  62. Media 62
  63. media process audit 63
  64. audit media process research 64
  65. audit media process researchplanning 65
  66. audit media process researchplanning buying 66
  67. We believe in... detailed planning testing creative, networks, messages... everything real-time measurement optimization Digital Media is Accountable 67
  68. 68
  69. Display Build your brand. 69
  70. Highly Targeted Behavioral Targeting Optimized Campaigns Localized Targeting Geo-Targeted Display 70
  71. 71
  72. remarketing 72
  73. remarketing 73
  74. personalized ads 74
  75. personalized ads 75
  76. Extend your reach. Search 76
  77. Coding Standards Meta Data Content Creation SEO 77
  78. Paid Search Target Competitors Tailored Message Generate Leads Drive Sales 78
  79. Paid Search Target Competitors Tailored Message Generate Leads Drive Sales 79
  80. Everyone has a smartphone. Mobile 80
  81. Build database of qualified prospects. Lead Gen 81
  82. Geo-Targeted Targeted Sites Pay for Opt-In Leads Qualified Leads Lead Gen 82
  83. It’s still growing. Email 83
  84. Immediate Localized Marketing Welcome Trigger 84
  85. Editable Content Editable Images Add Sections Ability to Approve Messages Self-Serve Emails 85
  86. Editable Content Editable Images Add Sections Ability to Approve Messages Self-Serve Emails 86
  87. Abandoned Cart Life Cycle Transaction Email 87
  88. Reactivation 88
  89. Responsive Desktop Version Mobile Version 89
  90. Multi-generation obsession. Social 90
  91. 91
  92. Content Two-Way Communication Customer Service Social Strategy 92
  93. Skins & Avatars Applications Social Creative 93
  94. Analytics & Optimization 94
  95. Google Analytics 95
  96. www.paramore.is 96
  97. Mouse moves, clicks, attention and scroll reach. Heatmaps 97
  98. 98
  99. 99
  100. Form Analytics Conversion, drop time, blank field and refill reports. 100
  101. 101
  102. 102
  103. Anonymous Readings 103
  104. 104
  105. 105
  106. Friendly Control Panel 106
  107. Flexible Content Management 107
  108. Member Management 108
  109. Infinitely Extensible 109
  110. content strategy 110
  111. 111
  112. Where’s Your Content? 112
  113. Where’s Your Content? On Your Website? 113
  114. Where’s Your Content? On Your Website? But is it HERE?!? 114
  115. get your content off your site and out to where people are spending their time 115
  116. 116
  117. text 117
  118. text 118
  119. text 119
  120. text 120
  121. 121
  122. a mobile moment 122
  123. mobile = devices 123
  124. 124
  125. 125
  126. 126
  127. text 127
  128. text 128
  129. text 129
  130. text 130
  131. by 2014 more than half of web traffic will come from a mobile device 131
  132. email open rates on smartphones +34% 132
  133. on desktops? down 9.5% 133
  134. So...think mobile first 134
  135. Action: Think responsive design 135
  136. text 136
  137. text 137
  138. text 138
  139. text 139
  140. This is what happens when you use images without web text. 140
  141. text 141
  142. text 142
  143. text 143
  144. concept of identity 144
  145. identity 145
  146. other people define us 146
  147. responsible smart fun shymusical kind lazy absent- minded meticulous athletic bookish skinny fat funny stylish artsy sparkle chip off the old block bossy follower troubled messy neatcompulsive 147
  148. identity = who you are 148
  149. reputation - what others think of you 149
  150. shaped by 2 things: What you put out there How other people respond to you 150
  151. 151
  152. text 152
  153. text 153
  154. text 154
  155. “A brand is no longer what we tell the consumer it is - it is what the consumer tells each other it is.” Scott Cook | Intuit 155
  156. Action: Focus on interesting, compelling, up-to-date content 156
  157. 157
  158. text brag spy gossip emote remember birthdays 158
  159. Facebook’s Graph Search 159
  160. why do I care? 160
  161. text 161
  162. text 162
  163. text My friends who like Carnegie Hall WV 163
  164. Prediction: More focus on engagement 164
  165. the end 165

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