New Jersey Governor's Conference 2013
 

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New Jersey Governor's Conference 2013

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There were many major developments in ...

There were many major developments in
social media in 2012, but perhaps the
biggest and most important change was
the shift into mobile. 46% of U.S. social
media users now access platforms via their mobile phone. This number is up almost one-quarter – compared to 2011.

Kate Gallagher has spent a quarter of her
life in interactive marketing and developed
Paramore's social media department. She
has written the strategies and implemented them for Tennessee, West Virginia, Ohio, CMT Viacom Networking, Chase Amazon Rewards Credit Card, Gatlinburg, the Wildwoods CVB, and many other destinations and attractions in addition to great national brands like CMT.

In her session she will be sharing her top
five best of the best social and mobile tips
and tricks you can use now

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New Jersey Governor's Conference 2013 Presentation Transcript

  • 1. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 1
  • 2. hiKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 2
  • 3. kate gallagherKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 3
  • 4. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 4
  • 5. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  • 6. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  • 7. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  • 8. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  • 9. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  • 10. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  • 11. RelaxKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 6
  • 12. Relax leave your card, take one of mine, andKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 6
  • 13. Relax leave your card, take one of mine, and I’ll email you the materialsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 6
  • 14. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 7
  • 15. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 8
  • 16. text Sample list item Sample list item Sample list itemKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 9
  • 17. full-service digital agency www.paramore.isKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 10
  • 18. design + development + media www.paramore.isKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 11
  • 19. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 12
  • 20. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 13
  • 21. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 14
  • 22. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 15
  • 23. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 16
  • 24. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 17
  • 25. favorite clientKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 18
  • 26. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 19
  • 27. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 20
  • 28. 30 - ishKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 21
  • 29. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 22
  • 30. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 23
  • 31. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 24
  • 32. Remember her?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 25
  • 33. i miss hannah alreadyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 26
  • 34. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 27
  • 35. husbandsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 28
  • 36. husbandsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 29
  • 37. grandchildrenKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 30
  • 38. grandchildrenKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 31
  • 39. funKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 32
  • 40. 2ndKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 33
  • 41. 8+Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 34
  • 42. 25%Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 35
  • 43. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 36
  • 44. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 37
  • 45. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 38
  • 46. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 39
  • 47. husbandsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 40
  • 48. my childrenKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 41
  • 49. Lucy: Dane MixKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 42
  • 50. Bear: Chow / Street fighter Mix Good Morning My Human, Sleep Well?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 43
  • 51. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  • 52. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  • 53. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  • 54. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  • 55. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  • 56. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  • 57. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  • 58. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  • 59. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  • 60. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  • 61. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  • 62. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  • 63. RelaxKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 46
  • 64. Relax leave your card, take one of mine, andKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 46
  • 65. Relax leave your card, take one of mine, and I’ll email you the materialsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 46
  • 66. game changersKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 47
  • 67. game changers two things that are changing everyone’s livesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 47
  • 68. the mobile web + social mediaKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 48
  • 69. the mobile web + social media two things that are changing everyone’s livesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 48
  • 70. in 2014 more than 50% of web traffic will come from a mobile deviceKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 49
  • 71. more email is opened on a smartphone than on a PCKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 50
  • 72. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 51
  • 73. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 52
  • 74. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 52
  • 75. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 53
  • 76. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 53
  • 77. devices 3 main differences 1. screen sizeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 53
  • 78. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  • 79. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  • 80. devices 3 main differences 1. screen sizeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  • 81. devices 3 main differences 1. screen size 2. navigation + inputKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  • 82. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  • 83. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  • 84. devices 3 main differences 1. screen sizeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  • 85. devices 3 main differences 1. screen size 2. navigation + inputKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  • 86. devices 3 main differences 1. screen size 2. navigation + input 3. contextKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  • 87. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 56
  • 88. devices 2 schools of thoughtKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 56
  • 89. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 57
  • 90. devices 2 schools of thoughtKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 57
  • 91. devices 2 schools of thought 1. mobile should be light weight and focusedKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 57
  • 92. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  • 93. devices 2 schools of thoughtKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  • 94. devices 2 schools of thought 1. mobile should be light weight and focusedKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  • 95. devices 2 schools of thought 1. mobile should be light weight and focused 2. mobile should have everything because it’s your personal computerKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  • 96. personal computer?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 59
  • 97. personal computer?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 60
  • 98. it gets personalKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 61
  • 99. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  • 100. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  • 101. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  • 102. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  • 103. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  • 104. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  • 105. can’t talk about social tends without considering mobile trends + can’t talk about mobile trends without considering socialKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 63
  • 106. It’s True! 46% of the US social media users access platforms via their mobile devices.Up almost a quarter compared to 2011.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 64
  • 107. the top 5 best of the best tips and tricks that you can use now in mobile and socialKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 65
  • 108. the top 5 best of the best tips and tricks that you can use now in mobile and social #1 have a goodtimeline photo + profile photoKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 66
  • 109. After BeforeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 67
  • 110. After BeforeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 67
  • 111. After Before Before wall posts get the most attentionKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 68
  • 112. After Before Before After wall posts get the most cover photo gets the most attention attentionKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 69
  • 113. Cover photo It’s huge 100% FacesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 70
  • 114. the top 5 best of the best tips and tricks that you can use now in mobile and social #1 have a goodtimeline photo + profile photoKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 71
  • 115. the top 5 best of the best tips and tricks that you can use now in mobile and social #2 stop adding social mediamanagement to someone’s job descriptionKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 72
  • 116. the top 5 best of the best tips and tricks that you can use now in mobile and social BTW it won’t work anywaysKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 73
  • 117. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 74
  • 118. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 75
  • 119. who do I hire? what do they look like?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 76
  • 120. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 121. •Reads blogs about social media and mobile technologyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 122. •Reads blogs about social media and mobile technology •Is an early adopterKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 123. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social mediaKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 124. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsiveKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 125. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-orientedKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 126. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalistKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 127. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life onlineKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 128. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communicationsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 129. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skillsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  • 130. most important criteria you like having a conversation with them (it’s both talking and listening)Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 78
  • 131. will they build a loyal fan base? Develop a loyal fan base and they will help you manage the on-going conversations on your wall...Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 79
  • 132. the top 5 best of the best tips and tricks that you can use now in mobile and social #3 plan to invest more annuallyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 80
  • 133. the top 5 best of the best tips and tricks that you can use now in mobile and social #3 plan to invest more annually more time + more budgetKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 81
  • 134. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 82
  • 135. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 83
  • 136. the top 5 best of the best tips and tricks that you can use now in mobile and social #4 care about contentKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 84
  • 137. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 85
  • 138. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 86
  • 139. create an editorial calendarKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 87
  • 140. remember to look at your editorial calendar that you createdKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 88
  • 141. text subhead textKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 89
  • 142. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 90
  • 143. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links)Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 91
  • 144. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. SellingKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 92
  • 145. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. SellingKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 93
  • 146. caring about content brand how you respondKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 94
  • 147. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 95
  • 148. #5 start with strategyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 96
  • 149. #5 start with strategy simple statement of purpose that everyone agrees onKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 97
  • 150. 49% of companies on social media fail to have a social media strategyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 98
  • 151. Write a simple statement of purpose for how you will use Facebook and what happens in the event of a crisis.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 99
  • 152. Write a simple statement of purpose for how you will use Facebook and what happens in the event of a crisis. For example: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us per week. We’ll spend about an hour each week searching in engagement with people to follow and other brands We will respond to people’s questions within 2 hours. In the event of a crisis the first admin to get to Facebook should post the following statement and direct our fans to this following source for up to the minute information.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 100
  • 153. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  • 154. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  • 155. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  • 156. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  • 157. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools + 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  • 158. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools + 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  • 159. the top 5 best of the best tips and tricks that you can use now in mobile and socialKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 102
  • 160. the top 5 best of the best tips and tricks that you can use now in mobile and social ๏ #1 have a good timeline photo + profile photo ๏ #2 stop adding social media management to someone’s job description ๏ #3 plan to invest more annually ๏ #4 care about content ๏ #5 start with strategy ๏Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 103
  • 161. game changers the social web and mobile web ๏ 3 main differences size ๏ navigation ๏ context ๏ ๏ 2 schools of thought focused all encompassingKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 104
  • 162. free stuffKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 105
  • 163. free stuff textKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 106
  • 164. free stuff pagemodo.com for timeline photos and tabs on FacebookKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 107
  • 165. free stuff pagemodo.com for timeline photos and tabs on FacebookKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 108
  • 166. free stuff pagemodo.com for timeline photos and tabs on FacebookKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 109
  • 167. free stuffKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 110
  • 168. free stuff hootsuite.com: manages all your social platforms from one dashboardKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 111
  • 169. free stuff hootsuite.com: manages all your social platforms from one dashboardKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 112
  • 170. free stuff hootsuite.com: manages all your social platforms from one dashboardKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 113
  • 171. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 114
  • 172. free stuff Hyper Alerts: track competitors and yourself hyperalerts.noKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 115
  • 173. free stuff Hyper Alerts: track competitors and yourself hyperalerts.noKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 116
  • 174. free stuff Hyper Alerts: track competitors and yourself hyperalerts.noKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 117
  • 175. i love pinterestKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 118
  • 176. Pinterestpin board-style socialphoto sharing websiteKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 119
  • 177. Pinterest create and manage theme- based image collections collections like: events, interests, hobbiesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 120
  • 178. Pinterest create and manage theme- based image collections collections like: events, interests, hobbiesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 121
  • 179. Pinterest users can browse other pin boards for inspiration re-pin images to their own collections like photos.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 122
  • 180. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 123
  • 181. tourism + pinterestKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 182. tourism + pinterest retail = triple digit impact on salesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 183. tourism + pinterest retail = triple digit impact on sales website trafficKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 184. tourism + pinterest retail = triple digit impact on sales website traffic time on siteKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 185. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisureKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 186. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchaseKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 187. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impactKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  • 188. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 125
  • 189. questions?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 126
  • 190. www.paramore.isKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 127