New Jersey Governor's Conference 2013

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There were many major developments in
social media in 2012, but perhaps the
biggest and most important change was
the shift into mobile. 46% of U.S. social
media users now access platforms via their mobile phone. This number is up almost one-quarter – compared to 2011.

Kate Gallagher has spent a quarter of her
life in interactive marketing and developed
Paramore's social media department. She
has written the strategies and implemented them for Tennessee, West Virginia, Ohio, CMT Viacom Networking, Chase Amazon Rewards Credit Card, Gatlinburg, the Wildwoods CVB, and many other destinations and attractions in addition to great national brands like CMT.

In her session she will be sharing her top
five best of the best social and mobile tips
and tricks you can use now

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New Jersey Governor's Conference 2013

  1. 1. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 1
  2. 2. hiKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 2
  3. 3. kate gallagherKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 3
  4. 4. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 4
  5. 5. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  6. 6. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  7. 7. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  8. 8. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  9. 9. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  10. 10. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 5
  11. 11. RelaxKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 6
  12. 12. Relax leave your card, take one of mine, andKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 6
  13. 13. Relax leave your card, take one of mine, and I’ll email you the materialsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 6
  14. 14. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 7
  15. 15. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 8
  16. 16. text Sample list item Sample list item Sample list itemKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 9
  17. 17. full-service digital agency www.paramore.isKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 10
  18. 18. design + development + media www.paramore.isKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 11
  19. 19. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 12
  20. 20. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 13
  21. 21. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 14
  22. 22. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 15
  23. 23. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 16
  24. 24. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 17
  25. 25. favorite clientKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 18
  26. 26. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 19
  27. 27. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 20
  28. 28. 30 - ishKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 21
  29. 29. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 22
  30. 30. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 23
  31. 31. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 24
  32. 32. Remember her?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 25
  33. 33. i miss hannah alreadyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 26
  34. 34. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 27
  35. 35. husbandsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 28
  36. 36. husbandsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 29
  37. 37. grandchildrenKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 30
  38. 38. grandchildrenKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 31
  39. 39. funKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 32
  40. 40. 2ndKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 33
  41. 41. 8+Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 34
  42. 42. 25%Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 35
  43. 43. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 36
  44. 44. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 37
  45. 45. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 38
  46. 46. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 39
  47. 47. husbandsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 40
  48. 48. my childrenKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 41
  49. 49. Lucy: Dane MixKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 42
  50. 50. Bear: Chow / Street fighter Mix Good Morning My Human, Sleep Well?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 43
  51. 51. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  52. 52. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  53. 53. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  54. 54. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  55. 55. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  56. 56. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 44
  57. 57. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  58. 58. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  59. 59. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  60. 60. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  61. 61. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  62. 62. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 45
  63. 63. RelaxKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 46
  64. 64. Relax leave your card, take one of mine, andKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 46
  65. 65. Relax leave your card, take one of mine, and I’ll email you the materialsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 46
  66. 66. game changersKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 47
  67. 67. game changers two things that are changing everyone’s livesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 47
  68. 68. the mobile web + social mediaKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 48
  69. 69. the mobile web + social media two things that are changing everyone’s livesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 48
  70. 70. in 2014 more than 50% of web traffic will come from a mobile deviceKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 49
  71. 71. more email is opened on a smartphone than on a PCKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 50
  72. 72. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 51
  73. 73. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 52
  74. 74. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 52
  75. 75. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 53
  76. 76. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 53
  77. 77. devices 3 main differences 1. screen sizeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 53
  78. 78. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  79. 79. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  80. 80. devices 3 main differences 1. screen sizeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  81. 81. devices 3 main differences 1. screen size 2. navigation + inputKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 54
  82. 82. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  83. 83. devices 3 main differencesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  84. 84. devices 3 main differences 1. screen sizeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  85. 85. devices 3 main differences 1. screen size 2. navigation + inputKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  86. 86. devices 3 main differences 1. screen size 2. navigation + input 3. contextKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 55
  87. 87. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 56
  88. 88. devices 2 schools of thoughtKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 56
  89. 89. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 57
  90. 90. devices 2 schools of thoughtKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 57
  91. 91. devices 2 schools of thought 1. mobile should be light weight and focusedKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 57
  92. 92. devicesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  93. 93. devices 2 schools of thoughtKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  94. 94. devices 2 schools of thought 1. mobile should be light weight and focusedKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  95. 95. devices 2 schools of thought 1. mobile should be light weight and focused 2. mobile should have everything because it’s your personal computerKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 58
  96. 96. personal computer?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 59
  97. 97. personal computer?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 60
  98. 98. it gets personalKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 61
  99. 99. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  100. 100. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  101. 101. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  102. 102. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  103. 103. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  104. 104. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 62
  105. 105. can’t talk about social tends without considering mobile trends + can’t talk about mobile trends without considering socialKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 63
  106. 106. It’s True! 46% of the US social media users access platforms via their mobile devices.Up almost a quarter compared to 2011.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 64
  107. 107. the top 5 best of the best tips and tricks that you can use now in mobile and socialKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 65
  108. 108. the top 5 best of the best tips and tricks that you can use now in mobile and social #1 have a goodtimeline photo + profile photoKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 66
  109. 109. After BeforeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 67
  110. 110. After BeforeKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 67
  111. 111. After Before Before wall posts get the most attentionKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 68
  112. 112. After Before Before After wall posts get the most cover photo gets the most attention attentionKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 69
  113. 113. Cover photo It’s huge 100% FacesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 70
  114. 114. the top 5 best of the best tips and tricks that you can use now in mobile and social #1 have a goodtimeline photo + profile photoKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 71
  115. 115. the top 5 best of the best tips and tricks that you can use now in mobile and social #2 stop adding social mediamanagement to someone’s job descriptionKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 72
  116. 116. the top 5 best of the best tips and tricks that you can use now in mobile and social BTW it won’t work anywaysKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 73
  117. 117. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 74
  118. 118. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 75
  119. 119. who do I hire? what do they look like?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 76
  120. 120. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  121. 121. •Reads blogs about social media and mobile technologyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  122. 122. •Reads blogs about social media and mobile technology •Is an early adopterKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  123. 123. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social mediaKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  124. 124. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsiveKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  125. 125. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-orientedKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  126. 126. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalistKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  127. 127. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life onlineKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  128. 128. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communicationsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  129. 129. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skillsKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 77
  130. 130. most important criteria you like having a conversation with them (it’s both talking and listening)Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 78
  131. 131. will they build a loyal fan base? Develop a loyal fan base and they will help you manage the on-going conversations on your wall...Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 79
  132. 132. the top 5 best of the best tips and tricks that you can use now in mobile and social #3 plan to invest more annuallyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 80
  133. 133. the top 5 best of the best tips and tricks that you can use now in mobile and social #3 plan to invest more annually more time + more budgetKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 81
  134. 134. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 82
  135. 135. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 83
  136. 136. the top 5 best of the best tips and tricks that you can use now in mobile and social #4 care about contentKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 84
  137. 137. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 85
  138. 138. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 86
  139. 139. create an editorial calendarKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 87
  140. 140. remember to look at your editorial calendar that you createdKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 88
  141. 141. text subhead textKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 89
  142. 142. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 90
  143. 143. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links)Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 91
  144. 144. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. SellingKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 92
  145. 145. What goes on that editorial calendar? 1. Time to be present 2. Time to be relevant 3. Content (Photos, Videos and Links) 4. Moderating 5. SellingKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 93
  146. 146. caring about content brand how you respondKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 94
  147. 147. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 95
  148. 148. #5 start with strategyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 96
  149. 149. #5 start with strategy simple statement of purpose that everyone agrees onKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 97
  150. 150. 49% of companies on social media fail to have a social media strategyKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 98
  151. 151. Write a simple statement of purpose for how you will use Facebook and what happens in the event of a crisis.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 99
  152. 152. Write a simple statement of purpose for how you will use Facebook and what happens in the event of a crisis. For example: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting 1 piece of content daily. That content will include no more than 1 event announcements, 1 product announcements, and 1 other piece of news about us per week. We’ll spend about an hour each week searching in engagement with people to follow and other brands We will respond to people’s questions within 2 hours. In the event of a crisis the first admin to get to Facebook should post the following statement and direct our fans to this following source for up to the minute information.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 100
  153. 153. Now 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  154. 154. Now 1. Tell you briefly who I am and why I’m here 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  155. 155. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  156. 156. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  157. 157. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools + 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  158. 158. Now 1. Tell you briefly who I am and why I’m here 2. Game changers 3. Top 5 tips and tricks 4. Free tools + 5. Questions 4:00Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 101
  159. 159. the top 5 best of the best tips and tricks that you can use now in mobile and socialKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 102
  160. 160. the top 5 best of the best tips and tricks that you can use now in mobile and social ๏ #1 have a good timeline photo + profile photo ๏ #2 stop adding social media management to someone’s job description ๏ #3 plan to invest more annually ๏ #4 care about content ๏ #5 start with strategy ๏Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 103
  161. 161. game changers the social web and mobile web ๏ 3 main differences size ๏ navigation ๏ context ๏ ๏ 2 schools of thought focused all encompassingKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 104
  162. 162. free stuffKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 105
  163. 163. free stuff textKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 106
  164. 164. free stuff pagemodo.com for timeline photos and tabs on FacebookKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 107
  165. 165. free stuff pagemodo.com for timeline photos and tabs on FacebookKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 108
  166. 166. free stuff pagemodo.com for timeline photos and tabs on FacebookKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 109
  167. 167. free stuffKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 110
  168. 168. free stuff hootsuite.com: manages all your social platforms from one dashboardKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 111
  169. 169. free stuff hootsuite.com: manages all your social platforms from one dashboardKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 112
  170. 170. free stuff hootsuite.com: manages all your social platforms from one dashboardKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 113
  171. 171. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 114
  172. 172. free stuff Hyper Alerts: track competitors and yourself hyperalerts.noKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 115
  173. 173. free stuff Hyper Alerts: track competitors and yourself hyperalerts.noKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 116
  174. 174. free stuff Hyper Alerts: track competitors and yourself hyperalerts.noKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 117
  175. 175. i love pinterestKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 118
  176. 176. Pinterestpin board-style socialphoto sharing websiteKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 119
  177. 177. Pinterest create and manage theme- based image collections collections like: events, interests, hobbiesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 120
  178. 178. Pinterest create and manage theme- based image collections collections like: events, interests, hobbiesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 121
  179. 179. Pinterest users can browse other pin boards for inspiration re-pin images to their own collections like photos.Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 122
  180. 180. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 123
  181. 181. tourism + pinterestKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  182. 182. tourism + pinterest retail = triple digit impact on salesKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  183. 183. tourism + pinterest retail = triple digit impact on sales website trafficKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  184. 184. tourism + pinterest retail = triple digit impact on sales website traffic time on siteKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  185. 185. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisureKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  186. 186. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchaseKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  187. 187. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impactKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 124
  188. 188. Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 125
  189. 189. questions?Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 126
  190. 190. www.paramore.isKate Gallagher | www.ParamoreDigital.com | @ParamoreDigitalRelax: leave your card at the back. Take one of mine. I’ll email you the materials 127

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