Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 3

if complexity is the science of the 21st century www.paramore.is

social networking is themarketing of the 21st century www.paramore.is

social media ethic... www.paramore.is

how can my company beuseful, relevant and helpful to the community we serve? www.paramore.is

in an industry that’s all aboutperception, marketing and spin... www.paramore.is

how do you use a mediumthat’s all about authenticity, truth and friendship? www.paramore.is

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40 billion webpages www.paramore.is

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conversations: facebook twitter www.paramore.is

media sharing: www.paramore.is

blogging:wordpress blogger tumblrposterous www.paramore.is

mobile & location- based services: foursquare gowalla facebook places www.paramore.is

link-sharing: delicious digg google buzz www.paramore.is

professional networking: LinkedIn www.paramore.is

local: yelp groupon living social www.paramore.is

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The Social Hierarchy Needs

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Maslow said...eatbreathdrinksexsleephomeostasisexcrete www.paramore.is

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Paramore said...FacebookTwitter www.paramore.is

the point is www.paramore.is

do FB and TWright before you move on www.paramore.is

social = complextechnologies that = simple results www.paramore.is

simple words describe the actions www.paramore.is

LikeSharePostFanFriend www.paramore.is

social tools arecomplex systems thatmeet emotionalneeds and result insimple, personaloutcomes www.paramore.is

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rule of 5 for social media www.paramore.is

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5 thingsyou should do right now that won’t cost you anything. www.paramore.is

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4 thingsyou should never do www.paramore.is

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3 tactics youshould employ right away www.paramore.is

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2 free toolsyou should be using www.paramore.is

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1big idea www.paramore.is

Lezzgo www.paramore.is

5 Things You Can Do RightNow www.paramore.is

1. Make sure youknow the productyou are promoting www.paramore.is

Greenbrier vs.The Ritz Carlton vs.The Ritz www.paramore.is

Gatlinburg vs.Pigeon Forge vs.Myrtle Beach www.paramore.is

there is noreplacement for knowledge www.paramore.is

2. Write a simple statement ofpurpose for how you will use Twitter and Facebook www.paramore.is

Facebook: We’ll use FB to connect with customers, answer questions, encouragethem to visit us and help them connect with each other.We’ll do this by posting XX pieces of original content daily such as eventannouncements, product announcements and news about us.The rest of the time we’ll respond to questions and help people connect with eachother.We’ll check FB at 8AM, 9AM, 12PM, 3PM and 5PMWe’ll spend about an hour each week searching FB for new people to like and other’swalls to post on. We’ll use Google Alerts and Hyper Alerts to help us with this.We will respond to people’s questions within 2 hours.We’ll have a friendly competition philosophy. We won’t be mean-spirited when ourcompetition is in trouble. Instead, we’ll contact them and ask how we can help servetheir clients and keep tourism healthy in our area. www.paramore.is

Twitter: We’ll use Twitter mainly for announcements about us and to respond totopics that are interesting. We’ll Tweet about us once a day. We’ll tweet somethingof interest to our community (visitors, etc) that is not necessarily about us once a dayand ﬁnd others to retweet once or twice a day.We’ll check Twitter right after we check FB, at 8AM, 9AM, 12PM, 3PM and 5PM.We’ll spend about 30 minutes per week ﬁnding people to follow so we can grow ournetwork. www.paramore.is

3.Create an editorial calendar www.paramore.is

Plan your content like this: Annually Quarterly Monthly Weekly Daily www.paramore.is

Annually:1. Review company goals. Makesure your social voice is inalignment2. Produce one big contest orchallenge on FB and Twitter(see the last part of this presentation for a great idea) www.paramore.is

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Quarterly:1. Promote the season2. Schedule a full week to introducethe new seasonal events www.paramore.is

Monthly:1. Focus on the main event for themonth2. Post about it every week on the sameday of the week. Use pics & vid.3. Look for conversations from yourfans about it - respond to them www.paramore.is

Weekly:1. Events2. Coupons3. Think about the weekend www.paramore.is

Daily:1. Announcement (1)2. Chatter (a lot)3. Connect people (a lot)4. Answer questions (a lot) www.paramore.is

4.Make your content sharable www.paramore.is

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5.Spend as much timeﬁnding/following as you do trying to be found www.paramore.is

To have a friend, you’ve got to be a friend. www.paramore.is

4 things you should neverdo www.paramore.is

Never #1.Be Absent www.paramore.is

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FAIL! www.paramore.is

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Never #2.Moderate Heavily www.paramore.is

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Never #3.Be Salesy www.paramore.is

You’ve been invited to a cocktail party. Be respectful of why people are there. www.paramore.is

Never #4.Favor Facebook Tabs over connecting with people. www.paramore.is

It’s all about the wall. www.paramore.is

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But don’t invest somuch there that youdon’t have time totalk to people. www.paramore.is

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3 Tacticsyou should use right now www.paramore.is

Tactic #1Brand how you are going to respond to certain inquiries www.paramore.is

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Tactic #2Use a photo, video, link or attribution in all posts www.paramore.is

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Tactic #3 Be relevant. No need topush a special the weekend Will & Kate got married. www.paramore.is

2 Free Tools www.paramore.is

Tool #1: HootSuite:Manages all your social platforms from one dashboard. www.paramore.is

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Tool #2: Ow.ly Links: Use Ow.ly links. You can track them to seehow many people have clicked on the links. www.paramore.is

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Bonus Free Tools! www.paramore.is

Hyper Alerts www.paramore.is

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Google Alerts www.paramore.is

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Learn:1. what your competition isdoing2. what people are sayingabout you3. who you should befollowing www.paramore.is

1 Big Idea www.paramore.is

Tennessee TravelTuesday www.paramore.is

consumer discountspartner exposurebuild social audience www.paramore.is

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18,000 views per week on FB101,000 pvs on website in 9 mo.1,800 visitors/monthWeekly email gets 14% opensTop links from social are usually T3 www.paramore.is

what I want is for thepartners to tweet tooso we can gain moreexposure for everyone www.paramore.is

Version 2 - updated Sept. 2011 www.paramore.is

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monologue www.paramore.is

dialogue www.paramore.is

the promise of social www.paramore.is

you can know more www.paramore.is

with your customers www.paramore.is

if you know me www.paramore.is

i’ll vacation with you www.paramore.is

Thank you for your time. The style of this presentation was partiallyinspired by Dick Hardt’s famous 2005 Oscon presentation, based on Lawrence Lessig’s minimalist approach to the use of slides. Dick’s presentation is worth viewing: http://identity20.com/media/OSCON2005. www.paramore.is

Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 3

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Maryland Tourism & Travel Summit- Hannah Paramore’s Presentation Part 3 Presentation Transcript