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Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 2

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Hannah Paramore (the President of Paramore | the digital agency) Maryland Tourism & Travel Summit Presentation

Hannah Paramore (the President of Paramore | the digital agency) Maryland Tourism & Travel Summit Presentation

Published in: Education, Technology, Business
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  • Transcript

    • 1. www.paramore.is
    • 2. how much do you knowabout the consumer at the point you pay for media? www.paramore.is
    • 3. what are you paying for? www.paramore.is
    • 4. how do you measure it? www.paramore.is
    • 5. Purchase Decision Cycle www.paramore.is
    • 6. Purchase Decision Cycle www.paramore.is
    • 7. Purchase Decision Cycle www.paramore.is
    • 8. Purchase Decision Cycle www.paramore.is
    • 9. Purchase Decision Cycle www.paramore.is
    • 10. Digital Media www.paramore.is
    • 11. Digital Media www.paramore.is
    • 12. Digital Media www.paramore.is
    • 13. Digital Media www.paramore.is
    • 14. Digital Media www.paramore.is
    • 15. Digital Media www.paramore.is
    • 16. Digital Media www.paramore.is
    • 17. brief aside www.paramore.is
    • 18. mysite www.paramore.is
    • 19. mysite www.paramore.isrepresentative sample only
    • 20. o /m o rs it is u ev iq un on 90 m il li mysite -1180 www.paramore.is representative sample only
    • 21. o /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1180 www.paramore.is representative sample only
    • 22. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1180 www.paramore.is representative sample only
    • 23. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1180 40 million unique users/mo www.paramore.is representative sample only
    • 24. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1 180100,000,000 40 million unique users/movideos www.paramore.is representative sample only
    • 25. o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite (% doesn’t even register) -1 180100,000,000 40 million unique users/movideos www.paramore.is representative sample only
    • 26. o 50 million tweets/day /m o rs (social = get your content off it 22% of time) is u ev iq your site and out to m il li on mysite un (% doesn’t even register) 180 -1 90 where people are spending their time100,000,000 40 million unique users/movideos www.paramore.is representative sample only
    • 27. (tweet that) www.paramore.is
    • 28. Digital Media www.paramore.is
    • 29. Digital Media www.paramore.is
    • 30. www.paramore.is
    • 31. www.paramore.is
    • 32. average CTR .8% so100 impressions = almost 1 click www.paramore.is
    • 33. branding www.paramore.is
    • 34. www.paramore.is
    • 35. www.paramore.is
    • 36. Awareness www.paramore.is
    • 37. www.paramore.is
    • 38. don’t buy displayads to drive traffic www.paramore.is
    • 39. Digital Media www.paramore.is
    • 40. Digital Media www.paramore.is
    • 41. Digital Media www.paramore.is
    • 42. www.paramore.is
    • 43. paid www.paramore.is
    • 44. paidorganic www.paramore.is
    • 45. www.paramore.is
    • 46. pay off thecall to action www.paramore.is
    • 47. internet = ADD www.paramore.is
    • 48. www.paramore.is
    • 49. www.paramore.is
    • 50. www.paramore.is
    • 51. www.paramore.is
    • 52. www.paramore.is
    • 53. what do you know at the click? www.paramore.is
    • 54. 0 www.paramore.is
    • 55. it’s all about the landing page www.paramore.is
    • 56. and the offer www.paramore.is
    • 57. impressions www.paramore.is
    • 58. clicks www.paramore.is
    • 59. leads/sales www.paramore.is
    • 60. www.paramore.is
    • 61. www.paramore.is
    • 62. Awareness & Acquisition www.paramore.is
    • 63. Digital Media www.paramore.is
    • 64. Digital Media www.paramore.is
    • 65. Digital Media www.paramore.is
    • 66. www.paramore.is
    • 67. leadsdatabase growthcheap leads www.paramore.is
    • 68. pay more for quality leads www.paramore.is
    • 69. measure it by retention www.paramore.is
    • 70. www.paramore.is
    • 71. www.paramore.is
    • 72. Acquisition www.paramore.is
    • 73. Digital Media www.paramore.is
    • 74. Digital Media www.paramore.is
    • 75. Digital Media www.paramore.is
    • 76. www.paramore.is
    • 77. www.paramore.is
    • 78. www.paramore.is
    • 79. www.paramore.is
    • 80. www.paramore.is
    • 81. www.paramore.is
    • 82. orient all your digital media toward 2 things www.paramore.is
    • 83. www.paramore.is
    • 84. www.paramore.is
    • 85. Digital Media www.paramore.is
    • 86. Digital Media www.paramore.is
    • 87. Digital Media www.paramore.is
    • 88. Digital Media www.paramore.is
    • 89. the secret to content www.paramore.is
    • 90. package and repackage www.paramore.is
    • 91. The Lord of the Rings www.paramore.is
    • 92. www.paramore.is
    • 93. www.paramore.is
    • 94. www.paramore.is
    • 95. www.paramore.is
    • 96. www.paramore.is
    • 97. how important is social? www.paramore.is
    • 98. here’s what i think... www.paramore.is
    • 99. social is to marketing www.paramore.is
    • 100. digital downloads www.paramore.is
    • 101. music industry www.paramore.is
    • 102. www.paramore.is
    • 103. game-changer www.paramore.is
    • 104. gen y outnumber baby boomers www.paramore.is
    • 105. 96% of them have joined social networks www.paramore.is
    • 106. 52% of the world’spopulation is under 30 www.paramore.is
    • 107. 78% of consumers trustpeer recommendations www.paramore.is
    • 108. 14% trust advertisements www.paramore.is
    • 109. 23 billion minutes aday spent on facebook www.paramore.is
    • 110. 50 million Tweets per day www.paramore.is
    • 111. 80% of tweets are sentfrom a mobile devices www.paramore.is
    • 112. YouTube is the#2 search engine www.paramore.is
    • 113. 100,000,000 videos www.paramore.is
    • 114. most of them are bad www.paramore.is
    • 115. like al said www.paramore.is
    • 116. the way we communicatehas fundamentally shifted www.paramore.is
    • 117. and so has our attention span www.paramore.is
    • 118. www.paramore.is
    • 119. www.paramore.is
    • 120. www.paramore.is
    • 121. business letter www.paramore.is
    • 122. business lettermodified block style www.paramore.is
    • 123. www.paramore.is
    • 124. www.paramore.is
    • 125. www.paramore.is
    • 126. www.paramore.is
    • 127. as a culture we want www.paramore.is
    • 128. attention www.paramore.is
    • 129. commitment www.paramore.is
    • 130. commitment www.paramore.is
    • 131. brief aside www.paramore.is
    • 132. www.paramore.is
    • 133. www.paramore.is
    • 134. intrusion www.paramore.is
    • 135. intrusion www.paramore.is
    • 136. others define you www.paramore.is
    • 137. you may ask yourself... www.paramore.is
    • 138. how did we get here? www.paramore.is
    • 139. www.paramore.is
    • 140. www.paramore.is
    • 141. www.paramore.is
    • 142. but not... www.paramore.is
    • 143. www.paramore.is
    • 144. www.paramore.is
    • 145. www.paramore.is

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