Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 2

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how much do you knowabout the consumer at the point you pay for media? www.paramore.is

what are you paying for? www.paramore.is

how do you measure it? www.paramore.is

Purchase Decision Cycle www.paramore.is

Digital Media www.paramore.is

brief aside www.paramore.is

mysite www.paramore.is

mysite www.paramore.isrepresentative sample only

o /m o rs it is u ev iq un on 90 m il li mysite -1180 www.paramore.is representative sample only

o /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1180 www.paramore.is representative sample only

o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1180 www.paramore.is representative sample only

o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1180 40 million unique users/mo www.paramore.is representative sample only

o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite -1 180100,000,000 40 million unique users/movideos www.paramore.is representative sample only

o 50 million tweets/day /m o rs (social = it 22% of time) is u ev iq un on 90 m il li mysite (% doesn’t even register) -1 180100,000,000 40 million unique users/movideos www.paramore.is representative sample only

o 50 million tweets/day /m o rs (social = get your content off it 22% of time) is u ev iq your site and out to m il li on mysite un (% doesn’t even register) 180 -1 90 where people are spending their time100,000,000 40 million unique users/movideos www.paramore.is representative sample only

(tweet that) www.paramore.is

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average CTR .8% so100 impressions = almost 1 click www.paramore.is

branding www.paramore.is

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Awareness www.paramore.is

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don’t buy displayads to drive traffic www.paramore.is

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paid www.paramore.is

paidorganic www.paramore.is

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pay off thecall to action www.paramore.is

internet = ADD www.paramore.is

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what do you know at the click? www.paramore.is

0 www.paramore.is

it’s all about the landing page www.paramore.is

and the offer www.paramore.is

impressions www.paramore.is

clicks www.paramore.is

leads/sales www.paramore.is

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Awareness & Acquisition www.paramore.is

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leadsdatabase growthcheap leads www.paramore.is

pay more for quality leads www.paramore.is

measure it by retention www.paramore.is

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Acquisition www.paramore.is

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orient all your digital media toward 2 things www.paramore.is

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the secret to content www.paramore.is

package and repackage www.paramore.is

The Lord of the Rings www.paramore.is

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how important is social? www.paramore.is

here’s what i think... www.paramore.is

social is to marketing www.paramore.is

digital downloads www.paramore.is

music industry www.paramore.is

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game-changer www.paramore.is

gen y outnumber baby boomers www.paramore.is

96% of them have joined social networks www.paramore.is

52% of the world’spopulation is under 30 www.paramore.is

78% of consumers trustpeer recommendations www.paramore.is

14% trust advertisements www.paramore.is

23 billion minutes aday spent on facebook www.paramore.is

50 million Tweets per day www.paramore.is

80% of tweets are sentfrom a mobile devices www.paramore.is

YouTube is the#2 search engine www.paramore.is

100,000,000 videos www.paramore.is

most of them are bad www.paramore.is

like al said www.paramore.is

the way we communicatehas fundamentally shifted www.paramore.is

and so has our attention span www.paramore.is

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business letter www.paramore.is

business lettermodiﬁed block style www.paramore.is

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as a culture we want www.paramore.is

attention www.paramore.is

commitment www.paramore.is

brief aside www.paramore.is

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intrusion www.paramore.is

others deﬁne you www.paramore.is

you may ask yourself... www.paramore.is

how did we get here? www.paramore.is

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but not... www.paramore.is

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Maryland Tourism & Travel Summit- Hannah Paramore's Presentation Part 2

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