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ICOM Workshop Palermo 2012

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International Council of Museums, Marketing and PR Committee Annual meeting in Palermo, Sicily, September 2012. This workshop was presented at the Antonio Pasqualino International Puppet Museum of ...

International Council of Museums, Marketing and PR Committee Annual meeting in Palermo, Sicily, September 2012. This workshop was presented at the Antonio Pasqualino International Puppet Museum of Palermo. It discusses how museums can use digital media, focusing on social networking. As a setup for the social discussion we review display advertising, search, lead generation, mobile and email campaigns.

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