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You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps ...

You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”

65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.

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Florida 2012 - PDF Presentation Transcript

  • 1. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 1
  • 2. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 2
  • 3. Hi. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 3
  • 4. hannah? Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 4
  • 5. kate gallagher Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 5
  • 6. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 6
  • 7. Now 10:15 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 7
  • 8. Now 1. Tell you briefly who I am and why I’m here 10:15 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 7
  • 9. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 10:15 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 7
  • 10. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 3. Top five best of the best tips and tricks you can use now! 10:15 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 7
  • 11. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 3. Top five best of the best tips and tricks you can use now! 4. Questions 10:15 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 7
  • 12. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 8
  • 13. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 9
  • 14. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 10
  • 15. full-service digital agency Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.isSunday, September 9, 12 11
  • 16. design + development + media Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.isSunday, September 9, 12 12
  • 17. Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.isSunday, September 9, 12 13
  • 18. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.isSunday, September 9, 12 13
  • 19. 27 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 14
  • 20. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 15
  • 21. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 16
  • 22. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 17
  • 23. 2010 + 2011 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 18
  • 24. i miss hannah already Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 19
  • 25. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 20
  • 26. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 21
  • 27. husbands Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 22
  • 28. husbands Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 23
  • 29. traveling Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 24
  • 30. fun Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 25
  • 31. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 26
  • 32. International Council of Museums Committee for Marketing and Public Relations Annual Meeting Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 27
  • 33. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 28
  • 34. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 29
  • 35. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 30
  • 36. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 31
  • 37. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 32
  • 38. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 33
  • 39. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 34
  • 40. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 35
  • 41. vacation Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 36
  • 42. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 37
  • 43. 2nd Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 38
  • 44. 8 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 39
  • 45. 1/4 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 40
  • 46. Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.isSunday, September 9, 12 41
  • 47. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social Marketing Kate Gallagher @k8gallagher kgallagher@paramore.is www.paramore.isSunday, September 9, 12 41
  • 48. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 42
  • 49. 2011 - rule of 5 for social media Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 43
  • 50. 2011 - rule of 5 for social media 5 Things You Can Do Right Now 4 Things You Should Never Do 3 Things You Should Use Right Now 2 Free Tools 1 Big Idea Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 44
  • 51. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 45
  • 52. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 46
  • 53. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook For example: Facebook: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting XX pieces of original content daily such as event announcements, product announcements and news about us. We’ll spend about an hour each week searching FB for new people to like and other’s walls to post on. We will respond to people’s questions within 2 hours. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 47
  • 54. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook 3. Create an editorial calendar Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 48
  • 55. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 49
  • 56. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook 3. Create an editorial calendar 4. Use FB Custom Tabs Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 50
  • 57. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 51
  • 58. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook 3. Create an editorial calendar 4. Use FB Custom Tabs 5. Spend as much time finding/following as you do trying to be found Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 52
  • 59. 4 Things You Should Never Do 1. Be Absent Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 53
  • 60. 4 Things You Should Never Do 1. Be Absent Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 54
  • 61. 4 Things You Should Never Do 1. Be Absent FAIL! Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 55
  • 62. 4 Things You Should Never Do 1. Be Absent 2. Moderate heavily Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 56
  • 63. 4 Things You Should Never Do 1. Be Absent 2. Moderate heavily 3. Be Salsey Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 57
  • 64. 4 Things You Should Never Do 1. Be Absent 2. Moderate heavily 3. Be Salsey 4. Rely on tabs too much Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 58
  • 65. 3 Things You Should Use Right Now 1. Brand how you are going to respond Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 59
  • 66. 3 Things You Should Use Right Now 1. Brand how you are going to respond Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 60
  • 67. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 61
  • 68. 3 Things You Should Use Right Now 1. Brand how you are going to respond 2. Use Content (Photos, Videos and Links) Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 62
  • 69. 3 Things You Should Use Right Now 1. Brand how you are going to respond 2. Use Content (Photos, Videos and Links) 3. Be relevant Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 63
  • 70. 2 Free Tools Tool #1: HootSuite: Manages all your social platforms from one dashboard. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 64
  • 71. 2 Free Tools Tool #1: HootSuite: Manages all your social platforms from one dashboard. Tool #2: Ow.ly Links: Use Ow.ly links. You can track them to see how many people have clicked on the links. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 65
  • 72. 1 Big Idea Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 66
  • 73. Tennessee Travel Tuesday Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 67
  • 74. consumer discounts partner exposure build social audience Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 68
  • 75. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 69
  • 76. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 3. Top five best of the best tips and tricks you can use now! 4. Questions 10:15 Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 70
  • 77. It’s True! 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 71
  • 78. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 72
  • 79. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 73
  • 80. the top five of the best tips and tricks you can use now Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 74
  • 81. 1. have a good timeline photo + profile photo Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 75
  • 82. After Before Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 76
  • 83. After Before Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 76
  • 84. After Before Before wall posts get the most attention Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 77
  • 85. After Before Before After wall posts get the most cover photo gets the most attention attention Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 78
  • 86. Cover photo It’s huge 100% Faces Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 79
  • 87. 1. have a good timeline photo + profile photo CoverPhotoFinder.com Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 80
  • 88. 2. adding social media management to someone’s job description won’t work Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 81
  • 89. Sunday, September 9, 12 82
  • 90. Sunday, September 9, 12 83
  • 91. Sunday, September 9, 12 84
  • 92. •Reads blogs about social media and mobile technologySunday, September 9, 12 84
  • 93. •Reads blogs about social media and mobile technology •Is an early adopterSunday, September 9, 12 84
  • 94. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social mediaSunday, September 9, 12 84
  • 95. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsiveSunday, September 9, 12 84
  • 96. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-orientedSunday, September 9, 12 84
  • 97. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalistSunday, September 9, 12 84
  • 98. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life onlineSunday, September 9, 12 84
  • 99. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communicationsSunday, September 9, 12 84
  • 100. •Reads blogs about social media and mobile technology •Is an early adopter •Has a passion for the cause and for social media •Is friendly, patient and responsive •Is creative and detail-oriented •Thinks like a journalist •Is willing to mesh his personal life with his professional life online •Has experience in online communications •Is not overly confident about her social media skillsSunday, September 9, 12 84
  • 101. 49% of companies on social media fail to have a social media strategySunday, September 9, 12 85
  • 102. 3. plan to invest more annually Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 86
  • 103. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 87
  • 104. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 88
  • 105. 4. keep up with that editorial calendar Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 89
  • 106. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 90
  • 107. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 91
  • 108. CMT 2012 | Milestones & Opportunities RoadMap This forecast represents statistically where the CMT Fan Pages are likely to be on a monthly basis based on weekly and monthly “Like” trends as tracked by AllFacebookStats.com. It identifies opportunities to boost “likes” and engagem by focusing on tentpole events and splashy premiers LInear Page 8,000,000 Music Awards Opportunity CMA Awards Opportunity Singing Bee Strickest Parents Kix Brooks Solo Arrives Music Awards Opportunity Sweet Home Alabam The Signing Bee Season 4 Top 20 6,400,000 Opportunity Top Secret Dallas Cowboys Crossroads Opportunity Trick My What Comedy Week + Next Big Number of Facebook Likes Comic Opportunity Replacement Crossroads Program for Made Texas Women Crossroads Opportunity Redneck Vacation 4,800,000 REdneck Wdding Bayou Billionaires, Bayou Billionaires Redneck Vacation and One Country Sweet Home Alabama Working Class Season Ends Gator 911 Artists of the Year 3,200,000 Radio LIve with Cody Melissa and Tye Can you Diet Opportunity Insider Pure Danger COast 1,600,000 Made #1 Music and a Movie Chance to Dance In-Laws 0 April 2012 August 2012 February March 2012 September 2012 October 2012 November 2012 December 2012 May 2012 June 2012 July 2012 January 2013 124 12th avenue south, suite 510 nashville, tn 37203 Kate Gallagher paramore.is @k8gallagher kgallagher@paramore.isSunday, September 9, 12 92
  • 109. 5. figuring out what pinterest is and if it’s worth the headache Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 93
  • 110. Pinterest pin board-style social photo sharing website Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 94
  • 111. Pinterest create and manage theme-based image collections collections like: events, interests, hobbies Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 95
  • 112. Pinterest create and manage theme-based image collections collections like: events, interests, hobbies Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 96
  • 113. Pinterest users can browse other pin boards for inspiration re-pin images to their own collections like photos. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 97
  • 114. Kate Gallagher @k8gallagher kgallagher@paramore.isSunday, September 9, 12 98
  • 115. tourism + pinterestSunday, September 9, 12 99
  • 116. tourism + pinterest retail = triple digit impact on salesSunday, September 9, 12 99
  • 117. tourism + pinterest retail = triple digit impact on sales website trafficSunday, September 9, 12 99
  • 118. tourism + pinterest retail = triple digit impact on sales website traffic time on siteSunday, September 9, 12 99
  • 119. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisureSunday, September 9, 12 99
  • 120. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchaseSunday, September 9, 12 99
  • 121. tourism + pinterest retail = triple digit impact on sales website traffic time on site leisure more likely to purchase photos make an impactSunday, September 9, 12 99
  • 122. Sunday, September 9, 12 100
  • 123. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photoSunday, September 9, 12 101
  • 124. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t workSunday, September 9, 12 102
  • 125. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work 3. plan to invest more annuallySunday, September 9, 12 103
  • 126. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work 3. plan to invest more annually 4. keep up with that editorial calendarSunday, September 9, 12 104
  • 127. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work 3. plan to invest more annually 4. keep up with that editorial calendar 5. test pinterestSunday, September 9, 12 105
  • 128. textSunday, September 9, 12 106