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2011 Florida Tourism Conference | Hannah Paramore
 

2011 Florida Tourism Conference | Hannah Paramore

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Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative. ...

Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.

The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)

The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's

The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative

This session will end with a countdown!

5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea

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2011 Florida Tourism Conference | Hannah Paramore 2011 Florida Tourism Conference | Hannah Paramore Presentation Transcript

  • Hi.
  • hannah
  • Chaos & Complexity
  • Chaos Theory when simple things are combinedthey can create something complex
  • facebooktwitterlinked in
  • one-dimensional
  • tweet vs. retweet
  • Complexity Theorycomplex systems can create a simple outcome
  • we don’t know why things happen
  • do know systems self-organize
  • 50 trillion
  • Vera - 1/29/08
  • self-organize
  • need food, get hungry
  • need water, get thirsty
  • social = complex technologies that = simple results
  • simple words describe the actions
  • LikeSharePostFanFriend
  • social tools arecomplex systems thatmeet emotional needsand result in simple,personal outcomes
  • wouldn’t it be GREAT if youcould say the same thing for your business?
  • Maslow said...eatbreathdrinksexsleephomeostasisexcrete
  • Paramore said...FacebookTwitter
  • the point is
  • do FB and TWright before you move on
  • staycations
  • vacation starvation
  • $
  • $
  • $
  • this has to stop!
  • feel good about themoney they spend
  • free? no.
  • cheap? yes.
  • rule of 5 for social media
  • 5 thingsyou should do right now that won’t cost you anything.
  • 4 thingsyou should never do
  • 3 tactics youshould employ right away
  • 2 free toolsyou should be using
  • 1big idea
  • Lezzgo
  • 5 Things You Can Do Right Now
  • 1. Make sure youknow the productyou are promoting
  • Greenbrier vs.The Ritz Carlton vs.The Ritz
  • Gatlinburg vs.Pigeon Forge vs.Myrtle Beach
  • there is noreplacement for knowledge
  • 2.Write a simple statement ofpurpose for how you will use Twitter and Facebook
  • Facebook: We’ll use FB to connect with customers, answer questions, encourage themto visit us and help them connect with each other.We’ll do this by posting XX pieces of original content daily such as eventannouncements, product announcements and news about us.The rest of the time we’ll respond to questions and help people connect with eachother.We’ll check FB at 8AM, 9AM, 12PM, 3PM and 5PMWe’ll spend about an hour each week searching FB for new people to like and other’swalls to post on. We’ll use Google Alerts and Hyper Alerts to help us with this.We will respond to people’s questions within 2 hours.We’ll have a friendly competition philosophy. We won’t be mean-spirited when ourcompetition is in trouble. Instead, we’ll contact them and ask how we can help servetheir clients and keep tourism healthy in our area.
  • Twitter: We’ll use Twitter mainly for announcements about us and to respond totopics that are interesting. We’ll Tweet about us once a day. We’ll tweet something ofinterest to our community (visitors, etc) that is not necessarily about us once a dayand find others to retweet once or twice a day.We’ll check Twitter right after we check FB, at 8AM, 9AM, 12PM, 3PM and 5PM.We’ll spend about 30 minutes per week finding people to follow so we can grow ournetwork.
  • 3.Create an editorial calendar
  • Plan your content like this: Annually Quarterly Monthly Weekly Daily
  • Annually:1. Review company goals. Makesure your social voice is in alignment2. Produce one big contest orchallenge on FB and Twitter(see the last part of this presentation for a great idea)
  • Quarterly:1. Promote the season2. Schedule a full week to introducethe new seasonal events
  • Monthly:1. Focus on the main event for the month2. Post about it every week on the sameday of the week. Use pics & vid.3. Look for conversations from your fansabout it - respond to them
  • Weekly:1. Events2. Coupons3. Think about the weekend
  • Daily:1. Announcement (1)2. Chatter (a lot)3. Connect people (a lot)4. Answer questions (a lot)
  • 4.Use FB Custom Tabs
  • But don’t invest somuch there that youdon’t have time totalk to people.
  • 5.Spend as much timefinding/following as you do trying to be found
  • To have a friend, you’ve got to be a friend.
  • 4 things you should never do
  • Never #1.Be Absent
  • FAIL!
  • Never #2.Moderate Heavily
  • Never #3.Be Salesy
  • You’ve been invited to a cocktail party. Be respectful of why people are there.
  • Never #4.Favor Facebook Tabs over connecting with people.
  • It’s all about the wall.
  • 3 Tacticsyou should use right now
  • Tactic #1Brand how you are going to respond to certain inquiries
  • Tactic #2Use a photo, video, link or attribution in all posts
  • Tactic #3 Be relevant. No need topush a special the weekend Will & Kate got married.
  • 2 Free Tools
  • Tool #1: HootSuite:Manages all your social platforms from one dashboard.
  • Tool #2: Ow.ly Links: Use Ow.ly links. Youcan track them to seehow many people have clicked on the links.
  • Bonus Free Tools!
  • Hyper Alerts
  • Google Alerts
  • Learn:1. what your competition isdoing2. what people are sayingabout you3. who you should be following
  • 1 Big Idea
  • Tennessee Travel Tuesday
  • consumer discountspartner exposurebuild social audience
  • 18,000 views per week on FB101,000 pvs on website in 9 mo.1,800 visitors/monthWeekly email gets 14% opensTop links from social are usually T3
  • what I want is for thepartners to tweet tooso we can gain moreexposure for everyone
  • Version 2 - updated Sept. 2011
  • monologue
  • dialogue
  • the promise of social
  • you can know more
  • with your customers
  • if you know me
  • single
  • Birthday is Nov 12But the party is on Nov 17Open bar. You’re invited.
  • you care about my interests
  • Jamie Cullum Carnegie Hall Me
  • i’ll vacation with you
  • meaningful conversations
  • Thank you for your time. The style of this presentation was partiallyinspired by Dick Hardt’s famous 2005 Oscon presentation, based on Lawrence Lessig’s minimalist approach to the use of slides. Dick’s presentation is worth viewing: http://identity20.com/media/OSCON2005.