Hi.
hannah
Chaos & Complexity
Chaos Theory when simple things are combinedthey can create something complex
facebooktwitterlinked in
one-dimensional
tweet vs. retweet
Complexity Theorycomplex systems can create a      simple outcome
we don’t know why  things happen
do know systems  self-organize
50 trillion
Vera - 1/29/08
self-organize
need food, get hungry
need water, get thirsty
social = complex technologies    that = simple results
simple words describe     the actions
LikeSharePostFanFriend
social tools arecomplex systems thatmeet emotional needsand result in simple,personal outcomes
wouldn’t it be GREAT if youcould say the same thing for       your business?
Maslow said...eatbreathdrinksexsleephomeostasisexcrete
Paramore said...FacebookTwitter
the point is
do FB and TWright before you    move on
staycations
vacation starvation
$
$
$
this has to stop!
feel good about themoney they spend
free? no.
cheap? yes.
rule of 5 for social media
5 thingsyou should do right now that  won’t cost you anything.
4 thingsyou should never do
3 tactics youshould employ right away
2 free toolsyou should be using
1big idea
Lezzgo
5 Things You Can Do Right Now
1.  Make sure youknow the productyou are promoting
Greenbrier vs.The Ritz Carlton vs.The Ritz
Gatlinburg vs.Pigeon Forge vs.Myrtle Beach
there is noreplacement for  knowledge
2.Write a simple statement ofpurpose for how you will use   Twitter and Facebook
Facebook: We’ll use FB to connect with customers, answer questions, encourage themto visit us and help them connect with e...
Twitter: We’ll use Twitter mainly for announcements about us and to respond totopics that are interesting. We’ll Tweet abo...
3.Create an editorial calendar
Plan your content like this:        Annually        Quarterly        Monthly         Weekly          Daily
Annually:1. Review company goals. Makesure your social voice is in alignment2. Produce one big contest orchallenge on FB a...
Quarterly:1. Promote the season2. Schedule a full week to introducethe new seasonal events
Monthly:1. Focus on the main event for the month2. Post about it every week on the sameday of the week. Use pics & vid.3. ...
Weekly:1. Events2. Coupons3. Think about the weekend
Daily:1.   Announcement (1)2.   Chatter (a lot)3.   Connect people (a lot)4.   Answer questions (a lot)
4.Use FB Custom Tabs
But don’t invest somuch there that youdon’t have time totalk to people.
5.Spend as much timefinding/following as you do trying to be       found
To have a friend, you’ve   got to be a friend.
4 things you should never do
Never #1.Be Absent
FAIL!
Never #2.Moderate Heavily
Never #3.Be Salesy
You’ve been invited to a cocktail  party. Be respectful of why       people are there.
Never #4.Favor Facebook Tabs over connecting with people.
It’s all about the wall.
3 Tacticsyou should use right now
Tactic #1Brand how you are going  to respond to certain        inquiries
Tactic #2Use a photo, video, link or attribution in all posts
Tactic #3 Be relevant. No need topush a special the weekend Will & Kate got married.
2 Free Tools
Tool #1: HootSuite:Manages all your social platforms from one     dashboard.
Tool #2: Ow.ly Links: Use Ow.ly links. Youcan track them to seehow many people have clicked on the links.
Bonus Free Tools!
Hyper Alerts
Google Alerts
Learn:1. what your competition isdoing2. what people are sayingabout you3. who you should be following
1 Big Idea
Tennessee Travel Tuesday
consumer discountspartner exposurebuild social audience
18,000 views per week on FB101,000 pvs on website in 9 mo.1,800 visitors/monthWeekly email gets 14% opensTop links from so...
what I want is for thepartners to tweet tooso we can gain moreexposure for everyone
Version 2 - updated Sept. 2011
monologue
dialogue
the promise of social
you can know more
with your customers
if you know me
single
Birthday is Nov 12But the party is on Nov 17Open bar. You’re invited.
you care about my     interests
Jamie Cullum   Carnegie Hall                     Me
i’ll vacation with you
meaningful conversations
Thank you for your time. The style of this presentation was partiallyinspired by Dick Hardt’s famous 2005 Oscon  presentat...
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
2011 Florida Tourism Conference | Hannah Paramore
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2011 Florida Tourism Conference | Hannah Paramore

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Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.

The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)

The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's

The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative

This session will end with a countdown!

5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea

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  • 2011 Florida Tourism Conference | Hannah Paramore

    1. 1. Hi.
    2. 2. hannah
    3. 3. Chaos & Complexity
    4. 4. Chaos Theory when simple things are combinedthey can create something complex
    5. 5. facebooktwitterlinked in
    6. 6. one-dimensional
    7. 7. tweet vs. retweet
    8. 8. Complexity Theorycomplex systems can create a simple outcome
    9. 9. we don’t know why things happen
    10. 10. do know systems self-organize
    11. 11. 50 trillion
    12. 12. Vera - 1/29/08
    13. 13. self-organize
    14. 14. need food, get hungry
    15. 15. need water, get thirsty
    16. 16. social = complex technologies that = simple results
    17. 17. simple words describe the actions
    18. 18. LikeSharePostFanFriend
    19. 19. social tools arecomplex systems thatmeet emotional needsand result in simple,personal outcomes
    20. 20. wouldn’t it be GREAT if youcould say the same thing for your business?
    21. 21. Maslow said...eatbreathdrinksexsleephomeostasisexcrete
    22. 22. Paramore said...FacebookTwitter
    23. 23. the point is
    24. 24. do FB and TWright before you move on
    25. 25. staycations
    26. 26. vacation starvation
    27. 27. $
    28. 28. $
    29. 29. $
    30. 30. this has to stop!
    31. 31. feel good about themoney they spend
    32. 32. free? no.
    33. 33. cheap? yes.
    34. 34. rule of 5 for social media
    35. 35. 5 thingsyou should do right now that won’t cost you anything.
    36. 36. 4 thingsyou should never do
    37. 37. 3 tactics youshould employ right away
    38. 38. 2 free toolsyou should be using
    39. 39. 1big idea
    40. 40. Lezzgo
    41. 41. 5 Things You Can Do Right Now
    42. 42. 1. Make sure youknow the productyou are promoting
    43. 43. Greenbrier vs.The Ritz Carlton vs.The Ritz
    44. 44. Gatlinburg vs.Pigeon Forge vs.Myrtle Beach
    45. 45. there is noreplacement for knowledge
    46. 46. 2.Write a simple statement ofpurpose for how you will use Twitter and Facebook
    47. 47. Facebook: We’ll use FB to connect with customers, answer questions, encourage themto visit us and help them connect with each other.We’ll do this by posting XX pieces of original content daily such as eventannouncements, product announcements and news about us.The rest of the time we’ll respond to questions and help people connect with eachother.We’ll check FB at 8AM, 9AM, 12PM, 3PM and 5PMWe’ll spend about an hour each week searching FB for new people to like and other’swalls to post on. We’ll use Google Alerts and Hyper Alerts to help us with this.We will respond to people’s questions within 2 hours.We’ll have a friendly competition philosophy. We won’t be mean-spirited when ourcompetition is in trouble. Instead, we’ll contact them and ask how we can help servetheir clients and keep tourism healthy in our area.
    48. 48. Twitter: We’ll use Twitter mainly for announcements about us and to respond totopics that are interesting. We’ll Tweet about us once a day. We’ll tweet something ofinterest to our community (visitors, etc) that is not necessarily about us once a dayand find others to retweet once or twice a day.We’ll check Twitter right after we check FB, at 8AM, 9AM, 12PM, 3PM and 5PM.We’ll spend about 30 minutes per week finding people to follow so we can grow ournetwork.
    49. 49. 3.Create an editorial calendar
    50. 50. Plan your content like this: Annually Quarterly Monthly Weekly Daily
    51. 51. Annually:1. Review company goals. Makesure your social voice is in alignment2. Produce one big contest orchallenge on FB and Twitter(see the last part of this presentation for a great idea)
    52. 52. Quarterly:1. Promote the season2. Schedule a full week to introducethe new seasonal events
    53. 53. Monthly:1. Focus on the main event for the month2. Post about it every week on the sameday of the week. Use pics & vid.3. Look for conversations from your fansabout it - respond to them
    54. 54. Weekly:1. Events2. Coupons3. Think about the weekend
    55. 55. Daily:1. Announcement (1)2. Chatter (a lot)3. Connect people (a lot)4. Answer questions (a lot)
    56. 56. 4.Use FB Custom Tabs
    57. 57. But don’t invest somuch there that youdon’t have time totalk to people.
    58. 58. 5.Spend as much timefinding/following as you do trying to be found
    59. 59. To have a friend, you’ve got to be a friend.
    60. 60. 4 things you should never do
    61. 61. Never #1.Be Absent
    62. 62. FAIL!
    63. 63. Never #2.Moderate Heavily
    64. 64. Never #3.Be Salesy
    65. 65. You’ve been invited to a cocktail party. Be respectful of why people are there.
    66. 66. Never #4.Favor Facebook Tabs over connecting with people.
    67. 67. It’s all about the wall.
    68. 68. 3 Tacticsyou should use right now
    69. 69. Tactic #1Brand how you are going to respond to certain inquiries
    70. 70. Tactic #2Use a photo, video, link or attribution in all posts
    71. 71. Tactic #3 Be relevant. No need topush a special the weekend Will & Kate got married.
    72. 72. 2 Free Tools
    73. 73. Tool #1: HootSuite:Manages all your social platforms from one dashboard.
    74. 74. Tool #2: Ow.ly Links: Use Ow.ly links. Youcan track them to seehow many people have clicked on the links.
    75. 75. Bonus Free Tools!
    76. 76. Hyper Alerts
    77. 77. Google Alerts
    78. 78. Learn:1. what your competition isdoing2. what people are sayingabout you3. who you should be following
    79. 79. 1 Big Idea
    80. 80. Tennessee Travel Tuesday
    81. 81. consumer discountspartner exposurebuild social audience
    82. 82. 18,000 views per week on FB101,000 pvs on website in 9 mo.1,800 visitors/monthWeekly email gets 14% opensTop links from social are usually T3
    83. 83. what I want is for thepartners to tweet tooso we can gain moreexposure for everyone
    84. 84. Version 2 - updated Sept. 2011
    85. 85. monologue
    86. 86. dialogue
    87. 87. the promise of social
    88. 88. you can know more
    89. 89. with your customers
    90. 90. if you know me
    91. 91. single
    92. 92. Birthday is Nov 12But the party is on Nov 17Open bar. You’re invited.
    93. 93. you care about my interests
    94. 94. Jamie Cullum Carnegie Hall Me
    95. 95. i’ll vacation with you
    96. 96. meaningful conversations
    97. 97. Thank you for your time. The style of this presentation was partiallyinspired by Dick Hardt’s famous 2005 Oscon presentation, based on Lawrence Lessig’s minimalist approach to the use of slides. Dick’s presentation is worth viewing: http://identity20.com/media/OSCON2005.

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