Breakout Session: Five Social Media Tips and Tricks You Need to Implement Now

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You may remember Hannah from Paramore | the digital agency and her presentation "The Rule of 5" from previous Florida Governor's Conferences. Paramore vet Kate Gallagher will follow in her footsteps with her discussion of “Five Social Media Tips and Tricks You Need to Implement Now.”

65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic. Kate has written over two dozen social strategies and annual plans for tourism organizations such as Tennessee Tourism, Gatlinburg Tourism, West Virginia Tourism, Ohio Tourism, Winterplace Ski Resort, La Torretta Resort and Spa, and the Southeast Tourism Society, in addition to great national brands like CMT.

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  • Breakout Session: Five Social Media Tips and Tricks You Need to Implement Now

    1. 1. Kate Gallagher@k8gallagherkgallagher@paramore.is
    2. 2. Kate Gallagher@k8gallagherkgallagher@paramore.is
    3. 3. Hi.Kate Gallagher@k8gallagherkgallagher@paramore.is
    4. 4. hannah?Kate Gallagher@k8gallagherkgallagher@paramore.is
    5. 5. kate gallagherKate Gallagher@k8gallagherkgallagher@paramore.is
    6. 6. Kate Gallagher@k8gallagherkgallagher@paramore.is
    7. 7. Now 10:15Kate Gallagher@k8gallagherkgallagher@paramore.is
    8. 8. Now 1. Tell you briefly who I am and why I’m here 10:15Kate Gallagher@k8gallagherkgallagher@paramore.is
    9. 9. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 10:15Kate Gallagher@k8gallagherkgallagher@paramore.is
    10. 10. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 3. Top five best of the best tips and tricks you can use now! 10:15Kate Gallagher@k8gallagherkgallagher@paramore.is
    11. 11. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 3. Top five best of the best tips and tricks you can use now! 4. Questions 10:15Kate Gallagher@k8gallagherkgallagher@paramore.is
    12. 12. Kate Gallagher@k8gallagherkgallagher@paramore.is
    13. 13. Kate Gallagher@k8gallagherkgallagher@paramore.is
    14. 14. Kate Gallagher@k8gallagherkgallagher@paramore.is
    15. 15. full-service digital agencyKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    16. 16. design + development + mediaKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    17. 17. Kate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    18. 18. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    19. 19. 27Kate Gallagher@k8gallagherkgallagher@paramore.is
    20. 20. Kate Gallagher@k8gallagherkgallagher@paramore.is
    21. 21. Kate Gallagher@k8gallagherkgallagher@paramore.is
    22. 22. Kate Gallagher@k8gallagherkgallagher@paramore.is
    23. 23. 2010 + 2011Kate Gallagher@k8gallagherkgallagher@paramore.is
    24. 24. i miss hannah alreadyKate Gallagher@k8gallagherkgallagher@paramore.is
    25. 25. Kate Gallagher@k8gallagherkgallagher@paramore.is
    26. 26. Kate Gallagher@k8gallagherkgallagher@paramore.is
    27. 27. husbandsKate Gallagher@k8gallagherkgallagher@paramore.is
    28. 28. husbandsKate Gallagher@k8gallagherkgallagher@paramore.is
    29. 29. travelingKate Gallagher@k8gallagherkgallagher@paramore.is
    30. 30. funKate Gallagher@k8gallagherkgallagher@paramore.is
    31. 31. Kate Gallagher@k8gallagherkgallagher@paramore.is
    32. 32. International Council of Museums Committee for Marketing and Public Relations Annual MeetingKate Gallagher@k8gallagherkgallagher@paramore.is
    33. 33. Kate Gallagher@k8gallagherkgallagher@paramore.is
    34. 34. Kate Gallagher@k8gallagherkgallagher@paramore.is
    35. 35. Kate Gallagher@k8gallagherkgallagher@paramore.is
    36. 36. Kate Gallagher@k8gallagherkgallagher@paramore.is
    37. 37. Kate Gallagher@k8gallagherkgallagher@paramore.is
    38. 38. Kate Gallagher@k8gallagherkgallagher@paramore.is
    39. 39. Kate Gallagher@k8gallagherkgallagher@paramore.is
    40. 40. Kate Gallagher@k8gallagherkgallagher@paramore.is
    41. 41. vacationKate Gallagher@k8gallagherkgallagher@paramore.is
    42. 42. Kate Gallagher@k8gallagherkgallagher@paramore.is
    43. 43. 2ndKate Gallagher@k8gallagherkgallagher@paramore.is
    44. 44. 8Kate Gallagher@k8gallagherkgallagher@paramore.is
    45. 45. 1/4Kate Gallagher@k8gallagherkgallagher@paramore.is
    46. 46. Kate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    47. 47. Online Strategy | Planning Website Design | Development Online Media Planning Email Marketing Design and Development Display (Banner) Advertising Design and Development Search Engine Marketing (SEO & PPC) Application Design and Development Mobile Marketing Social MarketingKate Gallagher@k8gallagherkgallagher@paramore.is www.paramore.is
    48. 48. Kate Gallagher@k8gallagherkgallagher@paramore.is
    49. 49. 2011 - rule of 5 for social mediaKate Gallagher@k8gallagherkgallagher@paramore.is
    50. 50. 2011 - rule of 5 for social media 5 Things You Can Do Right Now 4 Things You Should Never Do 3 Things You Should Use Right Now 2 Free Tools 1 Big IdeaKate Gallagher@k8gallagherkgallagher@paramore.is
    51. 51. 5 Things You Can Do Right Now 1. Make sure you know the product you are promotingKate Gallagher@k8gallagherkgallagher@paramore.is
    52. 52. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and FacebookKate Gallagher@k8gallagherkgallagher@paramore.is
    53. 53. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook For example: Facebook: We’ll use FB to connect with customers, answer questions, encourage them to visit us and help them connect with each other. We’ll do this by posting XX pieces of original content daily such as event announcements, product announcements and news about us. We’ll spend about an hour each week searching FB for new people to like and other’s walls to post on. We will respond to people’s questions within 2 hours.Kate Gallagher@k8gallagherkgallagher@paramore.is
    54. 54. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook 3. Create an editorial calendarKate Gallagher@k8gallagherkgallagher@paramore.is
    55. 55. Kate Gallagher@k8gallagherkgallagher@paramore.is
    56. 56. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook 3. Create an editorial calendar 4. Use FB Custom TabsKate Gallagher@k8gallagherkgallagher@paramore.is
    57. 57. Kate Gallagher@k8gallagherkgallagher@paramore.is
    58. 58. 5 Things You Can Do Right Now 1. Make sure you know the product you are promoting 2. Write a simple statement of purpose for how you will use Twitter and Facebook 3. Create an editorial calendar 4. Use FB Custom Tabs 5. Spend as much time finding/following as you do trying to be foundKate Gallagher@k8gallagherkgallagher@paramore.is
    59. 59. 4 Things You Should Never Do 1. Be AbsentKate Gallagher@k8gallagherkgallagher@paramore.is
    60. 60. 4 Things You Should Never Do 1. Be AbsentKate Gallagher@k8gallagherkgallagher@paramore.is
    61. 61. 4 Things You Should Never Do 1. Be Absent FAIL!Kate Gallagher@k8gallagherkgallagher@paramore.is
    62. 62. 4 Things You Should Never Do 1. Be Absent 2. Moderate heavilyKate Gallagher@k8gallagherkgallagher@paramore.is
    63. 63. 4 Things You Should Never Do 1. Be Absent 2. Moderate heavily 3. Be SalseyKate Gallagher@k8gallagherkgallagher@paramore.is
    64. 64. 4 Things You Should Never Do 1. Be Absent 2. Moderate heavily 3. Be Salsey 4. Rely on tabs too muchKate Gallagher@k8gallagherkgallagher@paramore.is
    65. 65. 3 Things You Should Use Right Now 1. Brand how you are going to respondKate Gallagher@k8gallagherkgallagher@paramore.is
    66. 66. 3 Things You Should Use Right Now 1. Brand how you are going to respondKate Gallagher@k8gallagherkgallagher@paramore.is
    67. 67. Kate Gallagher@k8gallagherkgallagher@paramore.is
    68. 68. 3 Things You Should Use Right Now 1. Brand how you are going to respond 2. Use Content (Photos, Videos and Links)Kate Gallagher@k8gallagherkgallagher@paramore.is
    69. 69. 3 Things You Should Use Right Now 1. Brand how you are going to respond 2. Use Content (Photos, Videos and Links) 3. Be relevantKate Gallagher@k8gallagherkgallagher@paramore.is
    70. 70. 2 Free ToolsTool #1: HootSuite:Manages all your social platforms from one dashboard.Kate Gallagher@k8gallagherkgallagher@paramore.is
    71. 71. 2 Free ToolsTool #1: HootSuite:Manages all your social platforms from one dashboard.Tool #2: Ow.ly Links:Use Ow.ly links. You can track them to see how many people haveclicked on the links.Kate Gallagher@k8gallagherkgallagher@paramore.is
    72. 72. 1 Big IdeaKate Gallagher@k8gallagherkgallagher@paramore.is
    73. 73. Tennessee Travel TuesdayKate Gallagher@k8gallagherkgallagher@paramore.is
    74. 74. consumer discounts partner exposure build social audienceKate Gallagher@k8gallagherkgallagher@paramore.is
    75. 75. Kate Gallagher@k8gallagherkgallagher@paramore.is
    76. 76. Now 1. Tell you briefly who I am and why I’m here 2. Remind you what you learned last year 3. Top five best of the best tips and tricks you can use now! 4. Questions 10:15Kate Gallagher@k8gallagherkgallagher@paramore.is
    77. 77. It’s True! 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012, a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
    78. 78. Kate Gallagher@k8gallagherkgallagher@paramore.is
    79. 79. Kate Gallagher@k8gallagherkgallagher@paramore.is
    80. 80. the top five of the best tips and tricks you can use nowKate Gallagher@k8gallagherkgallagher@paramore.is
    81. 81. 1. have a good timeline photo + profile photoKate Gallagher@k8gallagherkgallagher@paramore.is
    82. 82. After BeforeKate Gallagher@k8gallagherkgallagher@paramore.is
    83. 83. After BeforeKate Gallagher@k8gallagherkgallagher@paramore.is
    84. 84. After Before Before wall posts get the most attentionKate Gallagher@k8gallagherkgallagher@paramore.is
    85. 85. After Before Before After wall posts get the most cover photo gets the most attention attentionKate Gallagher@k8gallagherkgallagher@paramore.is
    86. 86. Cover photo It’s huge 100% FacesKate Gallagher@k8gallagherkgallagher@paramore.is
    87. 87. 1. have a good timeline photo + profile photo CoverPhotoFinder.comKate Gallagher@k8gallagherkgallagher@paramore.is
    88. 88. 2. adding social media management to someone’s job description won’t workKate Gallagher@k8gallagherkgallagher@paramore.is
    89. 89. •Reads blogs about social media and mobile technology
    90. 90. •Reads blogs about social media and mobile technology•Is an early adopter
    91. 91. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media
    92. 92. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive
    93. 93. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented
    94. 94. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist
    95. 95. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online
    96. 96. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications
    97. 97. •Reads blogs about social media and mobile technology•Is an early adopter•Has a passion for the cause and for social media•Is friendly, patient and responsive•Is creative and detail-oriented•Thinks like a journalist•Is willing to mesh his personal life with his professional life online•Has experience in online communications•Is not overly confident about her social media skills
    98. 98. 49% of companies on social mediafail to have a social media strategy
    99. 99. 3. plan to invest more annuallyKate Gallagher@k8gallagherkgallagher@paramore.is
    100. 100. 65% of travel professionals polled worldwide planned to increase their social media marketing budget in 2012 a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
    101. 101. Kate Gallagher@k8gallagherkgallagher@paramore.is
    102. 102. 4. keep up with that editorial calendarKate Gallagher@k8gallagherkgallagher@paramore.is
    103. 103. over 50% of US fans of travel brands and companies “like” or “follow” such brands and companies because they want something in return... ...specifically deals and information about deals.a higher percentage than for any other digital marketing tactic.Kate Gallagher@k8gallagherkgallagher@paramore.is
    104. 104. Kate Gallagher@k8gallagherkgallagher@paramore.is
    105. 105. CMT 2012 | Milestones & Opportunities RoadMap This forecast represents statistically where the CMT Fan Pages are likely to be on a monthly basis based on weekly and monthly “Like” trends as tracked by AllFacebookStats.com. It identifies opportunities to boost “likes” and engagem by focusing on tentpole events and splashy premiers LInear Page 8,000,000 Music Awards Opportunity CMA Awards Opportunity Singing Bee Strickest Parents Kix Brooks Solo Arrives Music Awards Opportunity Sweet Home Alabam The Signing Bee Season 4 Top 20 6,400,000 Opportunity Top Secret Dallas Cowboys Crossroads Opportunity Trick My What Comedy Week + Next BigNumber of Facebook Likes Comic Opportunity Replacement Crossroads Program for Made Texas Women Crossroads Opportunity Redneck Vacation 4,800,000 REdneck Wdding Bayou Billionaires, Bayou Billionaires Redneck Vacation and One Country Sweet Home Alabama Working Class Season Ends Gator 911 Artists of the Year 3,200,000 Radio LIve with Cody Melissa and Tye Can you Diet Opportunity Insider Pure Danger COast 1,600,000 Made #1 Music and a Movie Chance to Dance In-Laws 0 April 2012 August 2012 February March 2012 November 2012 December 2012 May 2012 June 2012 September 2012 October 2012 July 2012 January 2013 124 12th avenue south, suite 510 nashville, tn 37203 Kate Gallagher paramore.is @k8gallagher kgallagher@paramore.is
    106. 106. 5. figuring out what pinterest is and if it’s worth the headacheKate Gallagher@k8gallagherkgallagher@paramore.is
    107. 107. Pinterest pin board-style social photo sharing websiteKate Gallagher@k8gallagherkgallagher@paramore.is
    108. 108. Pinterest create and manage theme-based image collections collections like: events, interests, hobbiesKate Gallagher@k8gallagherkgallagher@paramore.is
    109. 109. Pinterest create and manage theme-based image collections collections like: events, interests, hobbiesKate Gallagher@k8gallagherkgallagher@paramore.is
    110. 110. Pinterest users can browse other pin boards for inspiration re-pin images to their own collections like photos.Kate Gallagher@k8gallagherkgallagher@paramore.is
    111. 111. Kate Gallagher@k8gallagherkgallagher@paramore.is
    112. 112. tourism + pinterest
    113. 113. tourism + pinterestretail = triple digit impact on sales
    114. 114. tourism + pinterestretail = triple digit impact on saleswebsite traffic
    115. 115. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on site
    116. 116. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisure
    117. 117. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchase
    118. 118. tourism + pinterestretail = triple digit impact on saleswebsite traffictime on siteleisuremore likely to purchasephotos make an impact
    119. 119. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo
    120. 120. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work
    121. 121. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work 3. plan to invest more annually
    122. 122. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work 3. plan to invest more annually 4. keep up with that editorial calendar
    123. 123. the top five of the best tips and tricks you can use now 1. have a good timeline photo + profile photo 2.adding social media management to someone’s job description won’t work 3. plan to invest more annually 4. keep up with that editorial calendar 5. test pinterest
    124. 124. text

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