7 Google Tools To Improve Your Marketing Effectiveness

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Hubspot created this presentation an included 7 great Google tools to help you with your inbound marketing efforts and how to use them to increase your effectiveness.

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7 Google Tools To Improve Your Marketing Effectiveness

  1. 1. 7 Google Tools to ImproveMarketing Effectiveness Maggie Georgieva Eric Vreeland HubSpot HubSpotMay 24, 2011 @mgieva @vreeland
  2. 2. Traditional Marketing is NOT Working …
  3. 3. Inbound Marketing is thriving … Blog SEO Social Media
  4. 4. 7 Google Tools to Improve Your Marketing: 1. Google AdWords 2. Google Docs 3. Googles Keyword Tool 4. Google Alerts 5. Google News 6. Google Reader 7. Google Places
  5. 5. 1) Google AdWords
  6. 6. 1) Google AdWords
  7. 7. 75% VS 25%
  8. 8. Why Are They Important? Context
  9. 9. Testing
  10. 10. How Do You Set Up Google AdWords? Go to www.AdWords.Google.com
  11. 11. Next Steps for You:1. Select a well-performing offer (e.g. a whitepaper or a report)2. Create a Google ad3. Design a call-to-action4. Launch & monitor Performance
  12. 12. 2) Google Docs13
  13. 13. Why Are They Important? Get Organized
  14. 14. How Google Docs Work?
  15. 15. How Google Docs Work? 1. Word Documents 2. Spreadsheets 3. Presentations 4. Drawings 5. Forms
  16. 16. Next Steps for You: 1. Select a content series (blog articles, webinars, videos, email) 2. Create a calendar/spreadsheet around that content 3. Share document with co-workers 4. Collaborate, modify and publish!
  17. 17. 3) Googles Keyword Tool
  18. 18. 3) Googles Keyword Tool Get Found
  19. 19. How It Works?
  20. 20. Long-tail Keyword Strategy
  21. 21. How to Get Started? Go to www.GoogleKeywordTool.com
  22. 22. Next Steps For You 1. Enter a keyword you want to be ranking for 2. Find out keyword combinations around it 3. Pick one that has a lot of potential 4. Write a blog post around it
  23. 23. 4) Google Alerts Alerts
  24. 24. Why Are They Important? Monitor
  25. 25. How Do Google Alerts Work?
  26. 26. How to Set Up Google Alerts? Go to www.google.com/alerts
  27. 27. Next Steps For You: 1. Pick a few industry terms 2. Set up Google Alerts for them 3. Monitor your presence 4. Create content around newsworthy stories
  28. 28. 5) Google News
  29. 29. Leverage PR
  30. 30. How Do Google News Work?www.news.google.com
  31. 31. Next Steps For You: 1. Visit Google News 2. Enter an industry key term 3. Pick the most recent story 4. Brainstorm ideas for blog articles
  32. 32. 6) Google Reader
  33. 33. > Reading > Ideas
  34. 34. How Does Google Reader Work? Follow thought leaders Pick stories that you can write about
  35. 35. Identify Competition
  36. 36. Next Steps For You: 1. Subscribe to industry blogs/sites 2. Follow industry thought leaders 3. Check Google Reader daily 4. Draw blogging ideas
  37. 37. 7) Google Places38
  38. 38. 7) Google Places
  39. 39. Why Are Google Places Important? Get on the 1st Page of Search Engine Results! 1. Gain More Visibility 2. Attract More Traffic 3. Level the Playfield 4. It’s Free!40
  40. 40. How Do Google Places Work?www.Google.com/Places/
  41. 41. Next Steps for My Business 1. Claim Your Business 2. Optimize for Keywords, Image & Video42
  42. 42. Next step:Use Google for Lead Generation. No cost. No obligation. Get a free, custom assessment of your website.www.HubSpot.com/IMA

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