You can offer the best-in-market prices while still maintaining margins. How? With rebates, which are more popular than ever.

1. 81%woulddrive5–10minutesoutoftheirwayfora$10rebateona$50item
“Buy clothing! And towels! Plus, mixers and toasters!
A mattress! Foam covers! And pans for your roasters!
You know that these rebates can save you more cash,
so shop away! Shop away! Everyone dash!”
The children all wanted new beds-in-a-bag
and laptops and tablets and other great swag.
Mamma hoped for stilettos; dad needed a suit,
but until prices went lower, their wishes were moot.
Across town a seller, who was clever and wise,
started offering rebates and saw a sales rise.
She announced to the shoppers who stood in a line,
“Getting money back later will make you feel fine!”
The customer
must have a
print or mobile
coupon at time
of purchase.
’Twas a mall without rebates where all through the stores
items sold very slowly, no crowds on the floors.
The coupons were stacked and disbursed with great care
in hopes that more customers soon would be there.
3in4shoppers
feelrebatesprovidea
largercostsavings
thanotherpromotions
10% off MSRP via everyday low price
15% off MSRP via coupon
20% off MSRP via rebate
Which discount do shoppers prefer?
Paperless rebates
use online or mobile
submission.
The discounts, coupons
and rebates we tested
all have the same net
promotional cost.
5% off MSRP via everyday low price
10% off MSRP via coupon
15% off MSRP via rebate
tablet
MSRP
$600
laptop
MSRP
$500
KitchenAid®
5qt
stand mixer
MSRP $350
bed-in-a-bag
MSRP $100
stainless steel
toaster
MSRP $60
shoppers’ attitudes toward rebates
“When shopping online, a discount via rebate is attractive”
“The ability to submit a rebate via smartphone is attractive”
“I want to scan a barcode in-store for rebates on my phone”
“When shopping in-store, I like to find rebates”
“Rebates are easy to redeem nowadays”
83%
83%
72%
75%
80%
women’s shoes
MSRP $50
men’s suit
MSRP $300
towel set
MSRP $50
mattress
MSRP $500
pots & pans set
MSRP $200
memory foam
mattress cover
MSRP $250
seasonal insights into what shoppers really want
ring up more holiday sales
Over 1,400 real people who represent the US shopper population responded to this
original parago survey. No elves were harmed in the making of this infographic.
© 2014 parago, inc. All rights reserved.
parago.com • 866.219.7533 • sales@parago.com
75%
last year,
consumer
price sensitivity
has increased
39%
41%
41%
32%
35%
14%
10%
11%
30%
10%
10%
33%
35%
8%
32%
19%
47%
49%
54%
60%
57%
60%
12%47%
49%
11%54%
30%
28%
8%
10%
62%
62%