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The new study by parago, Dynamic Pricing in a Smartphone World: A Shopper Showrooming Study, delves into — and breaks down — the statistics and behavioral trends that are stealing away retailers’ brick-and-mortar customers.
We found in this study that showrooming, the practice of comparison shopping on a smartphone while in-store, is up 400% over last year, and this consumer shopping behavioral shift is occurring across all income levels and retail categories. Amazon is the #1 way US consumers compare prices on their smartphones at physical stores. Not only is Amazon #1, but it is used for showrooming twice as often as the #2 option, Google.
There is, however, a silver lining: When a retailer matches e-tailer prices with rebates, customers will buy in-store.
parago creates engaging solutions that inspire actions & impact results As the most comprehensive single-source provider of incentives and engagement, we deliver $2 billion in rewards to 50 million people worldwide each year using our advanced technology. Our relentless focus on innovation drives better results, making us the smart choice.
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