26 #LinkedIn Marketing Tips

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We had a great #BizHeroes Tweetchat with Sarah Santacroce about LinkedIn Best Practices! Here are 26 of the Hottest Tips and Tips on #LinkedIn. …

We had a great #BizHeroes Tweetchat with Sarah Santacroce about LinkedIn Best Practices! Here are 26 of the Hottest Tips and Tips on #LinkedIn.

Behind every great business stands an even greater community.
Join us Tuesdays at 2pm EST, 20h CET and meet ours.

#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.

Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!

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  • 1. 26 LINKEDIN MARKETING TIPS #BizHeroes chat with @SarahSantacroce
  • 2. DON'T FORGET! "YOU NEED TO HAVE AN OPTIMIZED LINKEDIN PROFILE IN ORDER TO GET FOUND ON LINKEDIN" @SARAHSANTACROCE
  • 3. #LinkedIn is a place to network & find professional content. Sarah Santacroce @sarahsantacroce LinkedIn plays an essential role in thought leadership as well as connecting with like-minded people. LiveHive @livehive LinkedIn is a very targeted platform. The audience there wants to network and connect with peers. Cendrine Marrouat @cendrinemedia #LinkedIn is a place to network & find professional content. Sarah Santacroce @sarahsantacroce
  • 4. Optimizing your profile enhances your clicks when people do a LI search. LiveHive @livehive LinkedIn is highly optimized already so it will rank high in search engines. If you optimize even more = Boom! Cendrine Marrouat @cendrinemedia Your LinkedIn profile is like a mini website that drives traffic to your maxi website. Sarah Santacroce @sarahsantacroce The groups are my favorite part of Linkedin. Some really great discussions out there. Jessica Roberts @connect2life
  • 5. Rework your profile headline! That's where the keywords matter the most. Don't use generic titles. Sarah Santacroce @sarahsantacroce Participating in your targeted group is important. It's a plus if you get to create/moderate one too. LiveHive @livehive Choose LinkedIn groups carefully: where does your target audience hang out. Sarah Santacroce @sarahsantacroce Those LinkedIn groups scare me. Some seem like a full-time job just to keep up. Jake D. Parent @jakedparent
  • 6. What I do is KEEP weekly email message from most-valued (of 50) LI Groups to monitor discussions. Judy Gombita @jgombita Select groups strategically; where your "prospect" is likely to be a member. Barbara Giamanco @barbaragiamanco Create your own group on #LinkedIn in order to share content with your audience. Sarah Santacroce @sarahsantacroce Use additional platforms like Twitter, G+, & Facebook to drive audiences to your published content. LiveHive @livehive
  • 7. LI advanced search factors in groups you belong to. You don't have to be connected for lead results. Barbara Giamanco @barbaragiamanco I think LinkedIn has always been about finding, identifying and forging relationships. Ian Gertler @iangertler More small businesses should make use of LinkedIn (and G+), rather than "personal" relationships FB Judy Gombita @jgombita Make LinkedIn more personal! Always personalize each and every invitation request. Sarah Santacroce @sarahsantacroce
  • 8. Don't add numbers on LinkedIn, add connections. Sarah Santacroce @sarahsantacroce We should all be using the LI publisher platform, but remember to provide value, not noise. LiveHive @livehive Digital footprint & Personal Brand are the foundation of which your reputation will be built. Brian Fanzo @iSocialFanz Before starting your own LI group to share content, prepare for time and resources to manage. Barbara Giamanco @barbaragiamanco
  • 9. Don't forget your own blog because LinkedIn Publisher gets you more views. Sarah Santacroce @sarahsantacroce People don't care how much you know, until they know how much you care. Noel Gray @kNOELedge
  • 10. Join us for our Paper.li's #BizHeroes chat Tuesdays, 2pm ET Your moderators: @KDHungerford @Paper_li