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Search Engine Optimization - PaperStreet Web Design
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Search Engine Optimization - PaperStreet Web Design

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Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting …

Alex DiSebastian, Web Director of PaperStreet Web Design, explores the world of SEO showing the importance of Search Engine Optimization in the Business world today. Learn more by visiting http://www.paperstreet.com/

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  • As SEO consultants we change website elements and start link building campaigns to improve a websites visibility. This always leads to more traffic and more inquiries or sales.
  • Simple. More Traffic, more inquiries, and more revenue.
  • Value. Every website has a value and google looks at the value and ranks your site accordingly.
  • (NO keywords). Google has become its on verb!
  • Now. Every day you wait, you are missing out on potential clients.
  • Transcript

    • 1. Search Engine Optimization
    • 2. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.
    • 3. How SEO can Help You?
    • 4. Search Engines
      • How does Google determine a highly ranked site?
    • 5. First, why Google? Let’s look at market share:
    • 6. Google’s Algorithm – Part 1
      • Relevancy
    • 7. Relevancy
      • Google first decides whether your site is relevant based on its text.
      • You need text on your site targeting specific keyword phrases.
    • 8. Google’s Algorithm – Part 2
      • Authority
    • 9. Authority
      • Once Google determines your web site pages are relevant, you need to increase your authority.
      • You need citations from other web sites, thereby recommending you as a destination for your products and services.
    • 10. What Can I change to Improve my SEO today?
    • 11. Basic On-Page Elements that we can control
      • Title Tag – Should match to keyword phrases
      • Headlines – Should match to keyword phrases
      • Content – The more the better
      • Properly Validated Website
      • Fast Loading
      • Organized Web Site
      • Internal Linking Structure
    • 12. Basic Off-Page Factors
      • Links, Links and more Links
      • Quality Links are valued more.
      • Quantity is not the goal.
    • 13. When should you SEO?
    • 14. Why should you SEO?
      • Ranking high will lead to more traffic.
    • 15. Here are some case studies:
    • 16. Example of a Positive SEO Campaign: PaperStreet.com
      • 15,000 Site Visitors a month (5,000 for main site and 10,000 for the blog)
      • 73% of traffic from search engines, 15% from direct and 12% from referrals
      • Multiple inquiries a day as a result.
    • 17. Example of a Positive SEO Campaign: Law Firm “A”
      • 4,000+ Site Visitors a month
      • 88% of traffic from search engines, 6% from direct and 6% from referrals
      • 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)
    • 18. Example of a Positive SEO Campaign: Law Firm “B”
      • 3,500+ Site Visitors a month
      • 60% of traffic from search engines, 26% from direct and 14% from referrals
      • 9+ inquiries a day
    • 19.  

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