friendster ®
the most famous social network in Asia

What is
friendster ?
®

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friendster ®
• With more than 85 million members
worldwide, friendster® is a leading
global online social network.
• friendster® is the most famous
social network in Asia.

Who uses
friendster ?
®

users ®
• Users of friendster®are usually
teenagers all around the world

users Social Network Site Comparison
®
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
15-24 yrs
25-34 yrs
35-44 yrs
45-54 yrs
:)Friendster Facebook MySpace

The uses of
friendster
®

uses ®
• Stay in touch with friends
• Post Pictures of yourself and others
• Find people you want to know
• Create a relationship through friendster®
• Post products (E-Business)
• Blog

uses ®
• Stay in touch with friends

uses ®
• Post Pictures of yourself and others

uses ®
• Find people you want to know

uses ®
• Create a relationship through
friendster®

uses ®
• Post products (E-Business)

uses ®
• Blog

Features of
friendster
®

What are
features ?
®

features ®
• something offered as a special
attraction, e.g. a particular aspect of
something.
– Microsoft® Encarta® 2007. © 1993-2006 Microsoft
Corporation. All rights reserved.

features ®
There are the various types of features
in friendster®

features ®
• Invite friends

features ®
• In Friendster, you can explore people
through:
– Popular members
– New members
– Friends of Friends

features ®
• Edit featured friends

features ®
• Post bulletins

features ®
• Add applications

features ®
• Post Comments

features ®
• Upload photos

features ®
• People in friendster® can also
explore photos by viewing the
following:
– Latest
– Featured
– Most grabbed
– Most discussed

features ®
• Post shoutout

features ®
• Edit profile

features ®
• Customize looks

features ®
• Post music and videos

features ®
• Send messages

features ®
• Update blogs

features ®
• Create and join groups

features ®
• The “Who’s viewed me” feature

features ®
• Change privacy settings

Norms in
friendster
®

What are
norms ?
®

norms ®
• a standard pattern of behaviour that
is considered normal in a society
– Microsoft® Encarta® 2007. © 1993-2006 Microsoft Corporation. All
rights reserved.

norms ®
• Individual crowds within the network
set the norms on friendster® .

norms ®
• Searching people

norms ®
• Profiles

norms ®
• Collecting friends

norms ®
• Friend Request

norms ®
• Groups

norms ®
• Fans

norms ®
• Connecting to other people

norms ®
• Private Environment

norms ®
Friendster Norms Norms in reality Effects/Benefits/Implication Social Issues (The Building Blocks)
Messaging Texting, Mail -communication and Sharing/Presence/Conversation
interaction
Searching People Finding -Search interesting people to Reputation
interesting find out about them
people
Profiles Sharing personal -Get to view the look and feel Sharing/Reputations
information of the perception of others
-Sets the tone for
performance and
interpretation in associating
with others
Collecting Friends Meet and get -More friends, more social Groups/Reputation
acquainted with involvement
people
Friend Requests Acceptance and -Able to make social Reputation
rejection judgements about choosing
whether to accept or not
Groups Connect together, -Able to share, and collaborate Sharing/Groups/Conversation
organizations

norms ®
Friendster Norms Norms in reality Effects/Benefits/Implication Social Issues (The Building Blocks)
Fans Common -Able to share and fantasize Reputation/Groups/Conversations
Interest, idols
celebrities,
idolizing
Connecting to Can meet friends -Can go beyond close network Groups
others other than own of friends
friends
Private Establishing rules -Implies that there is a certain Sharing/Reputation
Environment and security amount of rules and
purposes regulations
Bulletins Bulletins -Gives a way for people to Sharing/Presence
know what you have done
these past few weeks/months.
-Can comment on what you
have done.
Testimonials and Testimonials -People can show that they Sharing/Presence/Conversations
Comments care
-Can tell people about some
things that they can’t tell
personally

norms ®
Friendster Norms Norms in reality Effects/Benefits/Implication Social Issues (The Building Blocks)
Smiley Smiles -Show people that you are Sharing/Presence/Conversations
happy
-A great design on the text
-It somehow attract people to
read the text
Birthday Calendar Calendar -It people to remember other Sharing
peoples birthday
Collective Photos Photo albums -Shows people your picture Reputation/Sharing
-Help to show your emotions
Shout Out Notes -Tell everybody about Sharing/Presence
anything

And that’s
friendster
®