Startup Sauna: accelerating startups - Fall '11 (Preso)
Upcoming SlideShare
Loading in...5

Startup Sauna: accelerating startups - Fall '11 (Preso)



Sauna open sources seed acceleration ...

Sauna open sources seed acceleration
for early stage startups in Northern Europe and
The presentation is a summary of the study to map the current status and assess the performance of Alumni teams as of Fall '11.

For more info check



Total Views
Views on SlideShare
Embed Views



1 Embed 2 2


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Startup Sauna: accelerating startups - Fall '11 (Preso) Startup Sauna: accelerating startups - Fall '11 (Preso) Presentation Transcript

  • Startup Sauna: Accelerating Startups from Northern Europe & Russia Study Summary - Fall 11 Report Paolo 26.1.2012
  • IntroductionStartup Sauna open sources seed accelerationfor early stage startups in Northern Europe andRussia since 2010.Activities financed by Tekes and Aalto Center forEntrepreneurship.Pro-bono support from talented coaches.We executed a study to map the current statusand assess the performance of Alumni teams. 2
  • BackgroundSeed Accelerators: structured, temporarily helpfor early stage startups to maximize success.Concept born with Y Combinator (USA) in 05: ● open, competitive application process ● focus on small teams ● temporarily help, intense coaching, Demo Day ● BatchesNo earlier studies covering Startup Sauna, keyquestion: is Startup Sauna helping teams? 3
  • MethodologyQuantitative survey in October - December 11: ● hypothesis and questions ● online form emailed to 38 Alumni teams ● 89% response rate ● complemented data with own knowledge ● data consolidation and analysis ● peer review & finalized findings 4
  • 2 Years of activity +1600 Students, Entrepreneurs, Investors & Media Exposed to Startup Sauna message!(*): Including Fall 11 Batch in Admitted teams 5
  • Growing InterestFirst batch in Spring 10: ● 60 applications, 100% Finland ● 23% acceptance rateLast batch in Fall 11: ● 240 applications from 6 countries ● 7% acceptance rateMore selective, applicant quality increasing! 6
  • 3 Batches, 38 graduate teams+100 entrepreneurs coached during camps 7
  • Evolution of Teams+76% of Alumni launched their product 8
  • 25 Companies in 5 countries 29 17 3 2 2 1 1Increasing diversity, growing the community! 9
  • Industry coverage(*): EVCA model 10
  • Accelerating Fundraising +339% +33%Attracting International investors! 11
  • 8.2 M€ Funds Raised 12
  • 10 companies with revenue for a total of 420K€/y 5 2 2 1 13
  • Growing Entrepreneurs +65% +15%16% Female Entrepreneurs (Founder, CXO) 14
  • 138 People Employed 16 7 6 5 1Growing the next generation of entrepreneurs! 15
  • Conclusions 1/2Startup Sauna has a positive impact on teams.Alumni more successful at raising funds after camp: ● 20 teams, avg 60K€ before the camp ● 25 teams, avg 210K€ post camp ● 11 teams raised more than 260K€ within 1 yearStartup Sauna has a great momentum withyouth and helped develop the local startupcommunity in size, diversity, attitude. 16
  • Conclusions 2/2Deal flow is growing, teams quality is improving.Showcases: Blaast, Campalyst, Ovelin.Opportunity to further develop the alumni survey: ○ Repeat the survey every 6-12 monts ○ Improve quantitative metrics ○ Batch level data granularity ○ Extend methodology to qualitative data ○ Evaluate Social Impact ○ Benchmarking (Finland/global, teams/accelerators) 17
  • Back-up Data 18
  • ReferencesDonna Kelley, Niels Bosma, Jose Ernesto Amoros (Jan. 11): Global EntrepreneurshipMonitor: 2010 Global Report. GEM, available at (Nov. 2011), Enterprise Capital Report 2011. EVCA, available at Miller, Kristen Bound (June 2011): The startup Factories. NESTA, available at J. Dee, Finbarr Livesey, David Gill and Tim Minshal (September 2011): Incubationfor growth. NESTA, available at Ruohonen (July 2007): VICTA – Virtual ICT Accelerator,Technology Review 219/2007. TEKES, available at Tekes.fiGianluca Dettori, Aziz Gilani (June 2011): Accelerators in US and Europe: Speed andscale in capital formation. Kauffman Fellow program, available at 19
  • Start-up Alumni Surveyed Alumni Spring 2010 batch Alumni Autumn 2010 batch (cont.)1 Aalto Brain Company 20 (ex Lisa monitoring)2 Audiodraft 21 Ajelo (ex MetroDRT)3 Barisma 22 Lifeportfolio (ex-Octarine)4 Finders Base 23 PowerVTT5 Blaast (ex Hipui) 24 Titan BGA6 Kassi 25 Tribestudios7 LucSens Alumni Spring 2011 batch8 MakuMaku 26 Campalyst9 Relationship Games 27 Double Defense10 Videolla (ex RoMM) 28 Fund Friends11 Shobble 29 Futureful12 Thermophotonic Heat Pump 30 Hakema13 Asema Electronics (ex-Widsen) 31 Mighty Fingers14 Wikimaps (ex-DreamTravel) 32 Ovelin Alumni Autumn 2010 batch 33 Solu15 Co-housing Suomi 34 Stereonic (ex fluorescent nanoscopy)16 DealMachine 35 SunyRide17 Dentatube 36 SynchMachine (ex-Tohina)18 FunRank 37 Twonicorns19 Hookie Technologies 38 Walkbase 20
  • Quantitative Questionnaire# Question Basic Info 1 Original/Current Team Name 2 Start-up Sauna/Bootcamp attented 3 Are you still active as Start-up Team? 4 Do you have a Legal Company for your Start-up? 5 Is your Product/Service live with customers (yes/no, if private/public, since when/target launch date) Quantitative data 6 How much Sales Revenues generated from your product/service (no sales / estimates K€/Year based on current quarter data) 7 Headcount before the camp (Full Time Equivalent) 8 Headcount during the camp (Full Time Equivalent) 9 Headcount at present (Full Time Equivalent):10 Funding collected before the camp (timing & amounts in K€: Founders/Angels/Governments/VCs, also specify if grants or equity investment11 Funding collected during the camp (as above)12 Funding collected after the camp (as above)13 Have you done an Exit, Merge or Acquired any other team? (specify company name, timing, amount in K€ and # people involved)14 Are you actively looking for additional funds (timing, amount in K€) ?15 Are you interested in the opportunity to meet investors in events organized by Start-up Sauna in the near future? Others16 Other notes and comments: 21
  • Summary Table 1/2 Parameter # (*) % Number of Start-up Applications 525 Number of Start-up Coached 270 Number of Sauna Batches 4 Number of Start-ups Admitted to Sauna 54 10% Number of Start-ups Graduated from Sauna 38 7% Number of Start-ups still Alive 31 82% Number of Startups Launched Product/Service 29 76% Number of Startups that have raised Funding 33 87% -Before Sauna 20 53% -During Sauna 10 26% -After Sauna 25 66% # of Qualified Financing Events (>300K$/260K€ within 1Year) 11 29%(*): Data as of 5.12.11 with 89% answer rate excluding Fall 11 batch (except Applications, Admissions) 22
  • Summary Table 2/2 Parameter # (*) % Total Funding raised (K€) 8176 -Before Sauna (K€) 1215 -During Sauna (K€) 1621 +33% -After Sauna (K€) 5340 +339% Number of Exits 1 3% Value of Exits (K€) (*Lucsense acquired by Almare solutions 100% stock) - Number of Start-ups with Revenues 10 26% Total Revenues (K€/Year) 423 Headcount before Sauna (FTE) 84 Headcount during Sauna (FTE) 96 +15% Headcount after Sauna (FTE) 138 +65% Number of Teams with Female Entrepreneurs (Founder, CXO) 6 16%(*):Lucsense acquired for Stock in 11 by Almare Solutions, no public value. 23
  • ContactsVille Simola, Captain Boro Paolo Borella mobile +358 40 4808333+358505984561 skype paolo_borellaStartup Sauna email paolo.borella@boro.fiBetonimiehenkuia 3 twitter @paolo_borellaEspoo linkedIn paoloborellaFinlandemail ville@startupsauna.comtwitter @startupsaunaFacebook/startupsaunastartupsauna.comAkcnowledgementsBig thanks to the all the Sauna Coaches that provided help to shape the survey, and feedback to tune and Improve it.Special Thanks to Kristo Ovaska, Mikko Kuusi and Juha Ruohonen to trigger this discovery journey, to Ville Simola, AnttiYlimutka and Natalia Gaudet to keep it alive, and Gianluca Dettori @ Kauffman Fellow for the inspiration to do the survey.Our forever gratitude to the Sauna Alumni: without your efforts & energy wed not exist. 24