Sustainable entrepreneurship

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What is sustainability? What is a sustainable enterprise?

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Sustainable entrepreneurship

  1. 1. SUSTAINABLEENTREPRENEURSHIP Paola Di Maio, Sustainable Innovation  @ ISTCS.orgEdinburgh-San Francisco 2011
  2. 2. INTRODUCTIONS ..A SYSTEMS ANALYST, LECTURER, RESEARCHER,CONSULTANT, THINKER, METAPHYSICIST,ADVENTURER, SUSTAINABLE ENTREPRENEUR....A BIT MORE ABOUT ME...http://personal.strath.ac.uk/paola.dimaio/AND YOU? INTRODUCE YOURSELF!
  3. 3. CONTENTS ● Aim of this Talk ● Some Definitions ● Worldview ● Sustainability and Entrepreneurship, an Oxymoron? ● Principles ● Examples ● Open Issues
  4. 4. Aims of the TalkTo introduce and discuss new economics thinkingTo bring alternative perspectives to classicalentrepreneurial tableTo provide some triggers for future workTo have a laugh :-)
  5. 5. ON THE IMPORTANCE OFDEFINITIONSLots of good thinking, and good intentions, oftenproduces SLOGANS for ease of communicationSLOGANS are then used by good marketers to sellanything that makes a buckNO DEFINITIONS = PEOPLE USE WORDS WITHOUTUNDERSTANDING THEIR MEANING =MANIPULATION OF GOOD THINKING ANDDEVIATION FROM GOOD INTENTIONS 
  6. 6. DEFINITIONS 1. ENTREPRENEUR the act of being an entrepreneur, which is a French word meaning "one who undertakes an endeavor". Entrepreneursassemble resources including innovations, finance and business acumen in an effort to transform innovations intoeconomic goods. ... en.wikipedia.org/wiki/Entrepreneurship a person who has possession of a new enterprise, venture or idea and assumes significant accountability for theinherent risks and the outcome. The term is originally a loanword from French and was first defined by the Irisheconomist Richard Cantillon. ... en.wikipedia.org/wiki/ENTREPRENEURSHIPthe art or science of innovation and risk-taking for profit in business; the quality of being an entrepreneuren.wiktionary.org/wiki/entrepreneurshipentrepreneur - someone who organizes a business venture and assumes the risk for itwordnetweb.princeton.edu/perl/webwnThe Entrepreneur - Peter Douglas Molyneux OBE, born 5 May 1959 is an English computer game designer and gameprogrammer. ...en.wikipedia.org/wiki/The_EntrepreneurOne special form of human capital that is important in an economic setting is entrepreneurship (often thought of as thefourth factor of production). Entrepreneurial abilities are needed to improve what we have and to create newgoods andservices. ...www.enotes.com/business-finance-encyclopedia/economicsentrepreneur - a risk taker in the business world. Usually applied to a person who sets up as a business owner using theirown money or an obligation on borrowed money. www.tuition.com.hk/geography/e.htm
  7. 7. DEFINITION 2. SOCIALENTREPRENEUR1. SOMEONE WHO TACKLES SOCIAL PROBLEMSWITH ENTREPRENEURIAL SPIRIT2. SOMEONE WHO SEES SOCIAL PROBLEMS ASREVENUES OPPORTUNITIES AND MANAGES TOMAKE MONEY  WITHOUT EVEN SOLVING THEM3. THE SOCIAL ENTREPRENEUR DEFINITIONMATRIX  http://www.scribd.com/doc/8451734/Social-Entrepreneurship-Definition-Matrix
  8. 8. DEFINITION 3. SUSTAINABILITYsustainable 1610s, "bearable," from sustain + -able.Attested from 1845 in the sense "defensible;" from 1965with the meaning "capable of being continued at a certainlevel." Sustainable growth is recorded from 1965.Related: Sustainability (1972). Environmental Sustainability = preservation of natural resourcesEconomic Sustainability = That balances economic input/output byreducing surplus and wasteSocial Sustainability = that sustains inclusion, participation,human values and justice etc= System SustainabilityNOTE: THE DEFINITIONS ARE PURELY NOTIONAL ANDNEED TO BE REFINED AND DEVELOPED FURTHER
  9. 9. WORLDVIEW- Economic system is not sustainable and current rate ofconsumption/waste destroying the planet- Socio-economic systems are (partly) deviated(theory/practice) (economy based on overconsumptionand rapid waste cycles)- Governments,  Institutions say one thing, then doanother (hypocrisy, lies, etc)- A strong legacy system is in place to prevent organicchange (manipulation of information and control oflearning)Source: The Growth Illusion, R Douthwaite
  10. 10. SUSTAINABLE ENTREPRENEURSHIP...  is the process of sustaining a level of entrepreneurialdevelopment as to create a paradigm shift in economicactivity such that national GDP, job growth, capitalinvestment, technology advancement, and quality of life isunmatched, unsurpassed and unequalled. I realize this seemsa bit altruistic and sounds like I am talking about Utopia.But I am not. We can and should strive through local, stateand national efforts to seek to establish an economicmentality that is strategically focused on entrepreneurshipand authentic organic economic growth at the communitylevel Sandy Graham http://ezinearticles.com/?What-Is-Sustainable-Entrepreneurship?&id=5045492
  11. 11. ANOTHER DEFINITIONSustainable entrepreneurship is in essence the realisationof sustainability innovations aimed at the mass marketand providing benefit to the larger part of society. Byrealising such  (radical) sustainability innovationssustainable entrepreneurs often address the unmetdemand  of a larger group of stakeholders.From:SUSTAINABLE ENTREPRENEURSHIP AND SUSTAINABILITY INNOVATION: CATEGORIES AND INTERACTIONS 1 Stefan Schaltegger & Marcus Wagner
  12. 12. ABUNDANCE VS SCARCITYABUNDANCE: - IF WE DO NOT WASTE , THEN THERE WILL ALWAYSBE ENOUGH TO GO AROUND- VALUE CAN BE CREATED THAT BENEFITS ALLSTAKEHOLDERS AND DOES NOT DEPLETE RESOURCESEXAMPLES:- agricultural policy based on subsidies andwaste/destruction to keep the pricing up, - monetary systems that is based on inflation- knowledge economy that is based on IP- energy industry that does not harness free energy (toforce the dependency on oil)
  13. 13. SUSTAINABLE BUSINESS MODELExample:does not deplete resources, but replenish them(natural resources, knowledge, human resources etc)benefits and creates value and wealth for allstakeholderswealth is not intended solely as financial economic ormaterial assets, but also knowledge and general wellbeingand happiness etc
  14. 14. ALTERNATIVE ECONOMIC MODELSZERO GROWTHa theory that all economic activities and policies should be oriented towardsachieving a state of equilibrium, a steady state economy.http://en.wikipedia.org/wiki/Zero_growthBUDDHIST ECONOMICS BUDDHIST ECONOMICS by E. F. Schumacher"Right Livelihood" is one of the requirements of the Buddha’s Noble EightfoldPath. It is clear, therefore, that there must be such a thing as Buddhisteconomics.http://www.smallisbeautiful.org/buddhist_economics/english.htmlOTHERS?.....
  15. 15. AN OXYMORON? OXYMORON =paradox, contradiction A SUSTAINABLE ENTREPRENEUR CONSIDERS -  KNOWLEDGE MORE VALUABLE THAN MONEY (and other material assets) IS THAT REALISTIC?
  16. 16. SUSTAINABLE INDUSTRIESExamples: REMANUFACTURING!TT remanufacturingindustrygenerates approximately $65 billion insales, with the automotive segment representing $37 billion of that total.Read more:http://webcache.googleusercontent.com/search?q=cache:BopDVc1ZJIEJ:www.doityourself.com/stry/remanufacturing+remanufacturing+industry&cd=6&hl=en&ct=clnk#ixzz1C3tNYEk1
  17. 17. PRINCIPLES OF SUSTAINABILITY ● Use resources parsimoniously ● The purpose of life is not accumulation of wealth and exploitation of resources ● Minimize consumption and waste ● Long term outcomes as important as short term ● Economic wealth is not only based on material wealth ● Knowledge is more valuable than money ● Ethics and Justice must be upheld (making profits at all costs and by any means is uncool) ● No lies! ● ... More..?
  18. 18. EXAMPLE OF CONVENTIONAL Ehttp://www.context.org/ICLIB/IC32/Gilman.htm
  19. 19. EXAMPLE OF  SUSTAINABLE Ehttp://www.context.org/ICLIB/IC32/Gilman.htm
  20. 20. MORE EXAMPLES OF SETesla MotorsKivaInterfaceFLORPlugwiseQurrentSustainable Dance Club.http://sustainableentrepreneurshipguide.com/
  21. 21. CONSIDERATIONSThe economic system is what it is (not fair?) as areflection of how economists and investors are , howthey perceive themselves and their role in the worldBut this may be changing
  22. 22. OPEN ISSUESIs it realistic? (to expect that the world willchange)Is it happening already? (that the world ischanging)Has it been happening all along?What are the alternatives within our reach tocontribute to the development of sustainableentrepreneurship?
  23. 23. EXERCISE1) DEVISE YOUR OWN SET OF SE PRINCIPLES(THAT YOU CAN LIVE WITH)2) DEVELOP A BUSINESS PLAN FOR ASUSTAINABLE ENTERPRISE3) LOOK FOR PARTNERS/FUNDING/BACKERS4) REPORT THE RESULTS TO THE GROUP
  24. 24. CONCLUSIONSSUSTAINABLE ENTREPRENEURSHIP IS PROBABLYBEST UNDERSTOOD AND PRACTICED WITHIN THECONTEXT OF AN ENLIGHTENED/SPIRITUALWORLDWIEW THAT CONSIDERS THE PURSUIT OFMATERIAL WEALTH A MEANS, RATHER THAN ANEND IN ITSELFIT NEEDS TO BE PRACTICED!ITS ONE OF THE ONLY POSSIBLE WAYS FOR ABETTER WORLD
  25. 25. QUESTIONS, PROJECTS, IDEAS(AND FUNDING):Paola.DiMaio at gmailhttps://sites.google.com/site/socialenterpriseacademy

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