Search | Keywords
why?
search marketing = content = keywords

are we doing it totally right?
how do international people living in the US se...
what?
good morning
378,000 results
greek/greekglish

lawyer
93,200 results
there is even a
website built on
this “wrong”
k...
how does a Greek person living in the US search?
searching habits vary
Lawyer or Dikigoros
what keyword do they rank for?
how?

Target Audience: Greeks staying in New York.
Insight: They look for Greeks to work with because they trust them more...
Search Marketing_Wrong Keywords_Greekglish
Upcoming SlideShare
Loading in …5
×

Search Marketing_Wrong Keywords_Greekglish

254 views
170 views

Published on

Let's examine a different way of tackling keywords.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
254
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Search Marketing_Wrong Keywords_Greekglish

  1. 1. Search | Keywords
  2. 2. why? search marketing = content = keywords are we doing it totally right? how do international people living in the US search? they might be residents of the US, do they think like Americans though? what if they don’t ? is there an opportunity to become visible, with a low cost targeting those “wrong” keywords?
  3. 3. what? good morning 378,000 results greek/greekglish lawyer 93,200 results there is even a website built on this “wrong” keyword
  4. 4. how does a Greek person living in the US search? searching habits vary Lawyer or Dikigoros what keyword do they rank for?
  5. 5. how? Target Audience: Greeks staying in New York. Insight: They look for Greeks to work with because they trust them more and because they already know the way the work. Campaign: We will optimize some of the website’s pages for keywords spelled in Greekglish.

×