Mobile App_Start-Up_Deli Genie
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Mobile App_Start-Up_Deli Genie

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Start Up: Deli Genie ...

Start Up: Deli Genie
Industry: The first mobile deli. You can order anything you want from anywhere you want and it will be delivered anywhere you want. There is only one condition - You have to be a true New Yorker.

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Mobile App_Start-Up_Deli Genie Mobile App_Start-Up_Deli Genie Presentation Transcript

  • OVERVIEW MOST if not all delivery services like Or can only receive and fulfill orders from one place at a time. When shopping for FMCG products and food, consumers prefer situations where they can purchase several products at a time from a single place - like grocery shopping or going to the deli, where the options are limitless.
  • TRENDS  Online Shopping of Internet users say they’ve bought grocery items online. of consumers say they learn about food via social networking, and say they learn about food via websites, blogs or app  Mobile Shopping  Lifestyle
  • INSIGHT Convenience means not having to limit your choices.
  • POSITIONING Deli Genie is the FIRST 24-hour delivery system that acts like your very own concierge, making sure that you have time to focus on what’s really important in your life.
  • COMPETITION primary websites that provide delivery service e.g. delivery.com secondary stores that have their own delivery service e.g. pizza, wholefoods
  • WEBSITES
  • APPS
  • TARGET
  • STUDENT
  • YOUNG PROFESSIONAL
  • MISSION make new yorkers’ lives easier and more efficient. our goal is not to sell stuff, we want to help new yorkers get what they want fast and easy. VISION our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. people customer satisfaction is the king maximize long term return to shareowners while being mindful of our overall profit responsibilities consistency set the standards high and keep them him
  • what is our ? # OF USERS | FREQUENCY create a customer base of 100 people be the go to app for all the new yorkers’ chores businesses to approach deli genie to advertise in our app get bought provide many options to keep the users engaged / spend time to pick a product
  • experience it..
  • experience it..
  • DELI GENIE MOBILE APP
  • SPLASH SCREEN
  • LOG IN
  • MAP
  • CATALOG/MENU
  • CHECKOUT
  • MARKETING STRATEGY
  • EMAIL CAMPAIGN  Collect Email Database • Sign up – create an account • Sign up to be a guest  Invite Users & Call to Action • Landing page • Promotion Event: 10% off for the next order • New Features in App & Web page  Social Media Sharing
  • SOCIAL MEDIA CAMPAIGN •Connect to Facebook –Login Facebook accounts –Get one free shipping after 10 posts/shares on FB •Partner with Yelp –Put our button •Twitter – #deligenie
  • OOH CAMPAIGN - Uniform (Red) Bicycle & MotorCycle (Red) Unique Shopping bag Do we deliver Products-----NO Service s
  • GUERILLA MARKETING IN SCHOOLS Lazy at home? Need an Aide? Don’t want to go outside? We are coming to you!
  • PAID SEARCH
  • KEYWORD RESEARCH
  • # of people who download App # orders received every day # of reviews # of shares on social media
  • WHAT DOES THE FUTURE LOOK LIKE? • Generate larger amount of awareness through the NYC • Millions downloaded of the App • Increase the labor forces • Delivery guys just around the corner • Partnership with local stores
  • THANK YOU! Q&A
  • REFERENCES http://www.usatoday.com/story/tech/2013/12/11/amazon-grocery-sanfrancisco/3986439/ http://www.hartman-group.com/downloads/the-online-groceryopportunity-2012.pdf