0
SEARCH ENGINE OPTIMIZATION
Spreading Vision Innovation
Across India
About
Mission
“To make ourselves as valuable
to our clients as they are to us…”
Who

We Are

Established in 2009
Focus on:
•

Strategic innovations: strategic advice and flawless implementation

•

Prov...
OUR INTEGRATED SERVICES

Live Streaming Services
Corporate Social
Responsibility

Presentation Training
E-mail Marketing

...
Some of Our Clients
SEO

Search Engine Optimization
OUR METHODOLOGY
SEARCH ENGINE OPTIMIZATION
SEO begins in the design and planning phase - focus on content, usability and l...
OUR METHODOLOGY
When you create a business, you have to tell people about it. You don’t just open
shop and hope people fin...
SEO IN 7 STEPS
ON-PAGE SEO TECHNIQUE
OFF-PAGE SEO TECHNIQUE

SMO

Directory
Submission

Article
Submission

Social
Bookmarking

Local Listing

Off-Page
Optimiz...
OFF-PAGE SEO ACTIVITIES
MONTHLY SEO MAINTENANCE
The Search Engine environment is constantly changing. Search engines and directories
are continual...
MONTHLY SEO MAINTENANCE

Service

Comment

Link Maintenance

If link partner drops a link - replace with another
Qualify l...
MONTHLY SEO MAINTENANCE

Service
Page Optimization refinement

Written SEO activity report

SEO Analysis

Comment
As ranki...
MONTHLY SEO MAINTENANCE

Service

Comment

Service
Page Optimization refinement

Comment
As rankings require, search engin...
SEO BENEFITS

•
•
•
•
•
•

Drive high quality customers to your website
Increase sales leads from customers looking for yo...
SEO BEFORE AND AFTER

Before
• Become only a SHOWPIECE
• Only an invited visitor can enjoy the services of the website
• N...
SOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION

Social Media Optimization (SMO) wok as a viral marketing such that it distribute 1
to 5, 5 to 2...
India TV – Highly Active
X-PAD – Highly Active
Cosmic Structure Ltd.– Highly Active
LINKEDIN– COSMIC STRUCTURE LTD
PINTEREST – TRAILER PUR
THANK YOU
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SEO proposal for ecommerce websiteChecknshop

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We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on.
Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients.
Pankaj Kumar Singh
Digital Marketing Executive
Mobile : +91 9718919615 | 91 11 41078433(Home)
Ad Technosys pvt ltd
23/21 D, East Patel Nagar |
NEW DELHI, PIN – 110008, India.
Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105

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  • Transcript of "SEO proposal for ecommerce websiteChecknshop"

    1. 1. SEARCH ENGINE OPTIMIZATION
    2. 2. Spreading Vision Innovation Across India
    3. 3. About Mission “To make ourselves as valuable to our clients as they are to us…”
    4. 4. Who We Are Established in 2009 Focus on: • Strategic innovations: strategic advice and flawless implementation • Providing clients with custom made teams comprising senior talent with relevant experience Team of 7 in Delhi and growing All India network of affiliates who allow local expertise and competition updates
    5. 5. OUR INTEGRATED SERVICES Live Streaming Services Corporate Social Responsibility Presentation Training E-mail Marketing Mobile & Web App Development Social Media Strategy & Execution Positioning / Message Development Media Training Brand Manuals Graphic Design Website Design & Development Reputation Management
    6. 6. Some of Our Clients
    7. 7. SEO Search Engine Optimization
    8. 8. OUR METHODOLOGY SEARCH ENGINE OPTIMIZATION SEO begins in the design and planning phase - focus on content, usability and link structure. The more complex your website is the more time you should spend planning your site. Your web design architecture should match your goals, objectives and offerings. •Organize your information into cohesive structures •Design your navigation to support your site structure •Reinforce your page topics •Conveys relevance to the search engines With this SEO proposal, your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the content.
    9. 9. OUR METHODOLOGY When you create a business, you have to tell people about it. You don’t just open shop and hope people find out about you. A website is the same thing. You need exposure, and since there are millions of people online, you especially need targeted exposure. Help our clients increase their web traffic and sales which will help them grow their business. Over the years we have developed a proven Search Engine Optimization Methodology that gives us edge in terms of achieving good results. Our SEO Processes follows the Google SEO guidelines resulting in higher search engine ranking and growth in online visitors.
    10. 10. SEO IN 7 STEPS
    11. 11. ON-PAGE SEO TECHNIQUE
    12. 12. OFF-PAGE SEO TECHNIQUE SMO Directory Submission Article Submission Social Bookmarking Local Listing Off-Page Optimization Yellow Pages/ Classifieds Blog Optimization RSS (Really Simple Syndication) Link Building Viral Marketing Sitemap Submission Forum Optimization
    13. 13. OFF-PAGE SEO ACTIVITIES
    14. 14. MONTHLY SEO MAINTENANCE The Search Engine environment is constantly changing. Search engines and directories are continually refining their search algorithms with several new releases each year. And more websites are challenging for top ranked positions. To maintain top ranking, Search Engine Optimizers must remain vigilant and continue to refine and improve their optimizing tactics. Services included month: Service Position Eyes Reporting Daily ranking report Track trends & movements / related to others Original position report 1st Position Eyes ranking data compared to current Link building report Inbound & outbound links maintained by Position Research Verifies that link partner is still linking Link Verification Comment
    15. 15. MONTHLY SEO MAINTENANCE Service Comment Link Maintenance If link partner drops a link - replace with another Qualify link partners: • Home page PR > 0 • Site is indexed in Google • Site is indexed in Yahoo • Using optimal link text for strong link reputation Google Webmaster Account • Initial Setup (ftp access or client participation required) Management • Backlink count tracking • Http crawl errors • Webmaster messages / penalties reports Near dup content test Check home and primary site pages to detect if another website is displaying near duplicate content – this condition can adversely affect rankings.
    16. 16. MONTHLY SEO MAINTENANCE Service Page Optimization refinement Written SEO activity report SEO Analysis Comment As rankings require, search engines change ranking algorithm. Backup of optimized pages prior to and after hanges/mods • Ranking history report by major search engine • Page optimization activity • Link optimization activity • Hijack test • Commentary Used to determine competitive environment by benchmarking competing website – facilitates ongoing SEO action plan. Average 1 per quarter
    17. 17. MONTHLY SEO MAINTENANCE Service Comment Service Page Optimization refinement Comment As rankings require, search engines change ranking algorithm. Backup of optimized pages prior to and after changes/mods
    18. 18. SEO BENEFITS • • • • • • Drive high quality customers to your website Increase sales leads from customers looking for your products and services Build your brand online by communicating marketing messages to your target audience. Increase your profile against your competitors Target a global audience via international search engines Be accountable with ROI tracking
    19. 19. SEO BEFORE AND AFTER Before • Become only a SHOWPIECE • Only an invited visitor can enjoy the services of the website • NO RE-SALE value • Services and product CANNOT be sold to an unknown visitor • NEGLIGIBLE visitor participation & presence After • Become a REVENUE generation model • An unknown visitor can also benefit with the website. • HIGH RESALE Value • Services and product can also be sold to an unknown visitor to maximize PROFITS. • UNLIMITED visitors participation & presence
    20. 20. SOCIAL MEDIA OPTIMIZATION
    21. 21. SOCIAL MEDIA OPTIMIZATION Social Media Optimization (SMO) wok as a viral marketing such that it distribute 1 to 5, 5 to 25, 25 to 125 and so on... • Facebook: 45 Million users in India • Twitter: 15 million users in India • LinkedIn: 15 million users in India • Google+: 8 million users for Google+ • Pinterest: The demographics for Pinterest users in Canada slightly vary. • 66 percent of Canadian Pinterest users are female. • 54 percent are 24 to 54 years of age. • 38 percent have children. • 35 percent of users have a household income of over 100,000 per year.
    22. 22. India TV – Highly Active
    23. 23. X-PAD – Highly Active
    24. 24. Cosmic Structure Ltd.– Highly Active
    25. 25. LINKEDIN– COSMIC STRUCTURE LTD
    26. 26. PINTEREST – TRAILER PUR
    27. 27. THANK YOU
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