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Discovery Chanel Brand Pioneers

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Presentation Marco Gijsen Brand Pioneers June 19, 2012

Presentation Marco Gijsen Brand Pioneers June 19, 2012

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    Discovery Chanel Brand Pioneers Discovery Chanel Brand Pioneers Presentation Transcript

    • Brand Pioneers 2012 Marco Gijsen Director Brand Partnerships Discovery Networks (afdeling “we willen nog iets leuks doen”) 37 jaar, één dochter (11 maanden) en één vriendin (36 jaar), spaghetti bolognese, auto’s (BMW 320d EDE, Porsche 911 Turbo ‘01), squash, PlayStation, Amsterdam, 43.5 ex-TALPA, ex-RTL, ex-RADIO 538, marco_gijsen@discovery.com
    • Brand Pioneers 2012 Continental Banden WK 2010 Eeuwige Pass met User Generated Content
    • Brand Pioneers 2012 Continental Banden WK 2010 Bijna 70% van de bezoekers kwam via Facebook/Hyves/Twitter en e-mail, waarmee het viral-effect van Social Media essentieel is geweest voor het succes. Uit continue tracking onderzoek van Continental Banden bleek dat er significante pieken zijn gemeten op awareness- scores in de doelgroep op advertising en de sponsoring van het WK voetbal.
    • Brand Pioneers 2012 Stormchasers User Generated Content
    • Brand Pioneers 2012 Grolsch
    • Brand Pioneers 2012 Grolsch Koeltips YouTube platform met User Generated Content
    • Brand Pioneers 2012 Grolsch Koeltips User Generated Content verwerkt in Grolsch commercials
    • Brand Pioneers 2012 Glenfiddich Challenge, oproep video content samen/voor adverteerder
    • Brand Pioneers 2012 Glenfiddich Challenge, casestudy juiste umfeld, juiste platform: succes!
    • Brand Pioneers 2012 Welke vragen heb je? Marco Gijsen, Director Brand Partnerships Discovery Networks marco_gijsen@discovery.com