CONSUMER LIFE CYCLE RESEARCH    BRAND PIONEERS 2012
SOURCE FOR EUROPEAN                       MARKET INFORMATIONINTERNATIONAL ONLINE RESEARCH1.3 MILLIONS EUROPEAN CONSUMERS  ...
OUR STORYNEW PRODUCT DEVELOPMENT
GROWING NEED FOR UP          TO DATE MARKET INFO         SMARTER AND BETTER     ONLINE RESEARCH TECHNIQUESREPLACE OUTDATED...
“WHAT IF YOU HAD A  BETTER UNDERSTANDINGOF YOUR MARKTING BUDGET?”
“WHAT IF YOU KNOW WHAT REALLY     MATTERS WHEN    CONSUMERS BUY?”
“WHAT IF YOU KNOW WHATDRIVES CONSUMERS TO STAY LOYAL AND BECOME BRAND LOVERS?”
YOU WOULDKNOW WHAT PART OF YOUR MARKETING BUDGET             REALLY WORKS       GET GRIP ON THE CONSUMER    MAKE BETTER ST...
“LETS DEVELOP A METHODOLOGY THAT  MEASURES THE PERFORMANCE OF BRANDSIN MOST IMPORTANT STAGES OF THE ORIENTATION AND PURCHA...
CONSUMER LIFE CYCLE
CONSUMER LIFE CYCLE
KNOW   DOES THE CONSUMER KNOW YOUR BRAND ?                TOP OF MIND       SPONTANEOUS AND AIDED AWARENESS
WANT  DOES THE CONSUMER WANT YOUR BRAND ?       SPONTANEOUS ASSOCIATION                IMAGE
TRY  DOES THE CONSUMER CONSIDER YOUR BRAND ?       CONSIDERATION SET        BUYING INTENTION
BUYWHAT BRAND DOES THE CONSUMER CURRENTLY BUY?              BUYING CRITERIA
LOVE  WHAT DRIVES BRAND LOYALTY?       NET PROMOTOR SCORE          PREFERENCE           LOYALTY
CONSUMER LIFE CYCLE RESEARCHTOTAL MARKET PERFORMANCEN=2400 RESPONDENTS PER COUNTRYTOP 10 BRANDS PER MARKETSET GOALS (KPI’S...
UK DEODORANT MARKET
LAUNCH CONSUMER LIFE CYCLE       WEEK 40 - 2012
CONSUMER LIFE CYCLE RESEARCHTHE NEW STANDARD FOR RUNNING A      SUCCESSFUL BRAND LICENSE FEE € 1.500 PER MONTH         PER...
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
Consumer life cycle - brand pioneers sept. 2012
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Consumer life cycle - brand pioneers sept. 2012

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The Consumer Life Cycle research is a methodology that measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. Using sophisticated online benchmarking techniques, Panelteam finds out what really matters when consumers buy. Continuous Consumer Life Cycle research is the new standard for running a successful brand en will definitely increase your revenue and improve your customer retention.

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  • Transcript of "Consumer life cycle - brand pioneers sept. 2012"

    1. 1. CONSUMER LIFE CYCLE RESEARCH BRAND PIONEERS 2012
    2. 2. SOURCE FOR EUROPEAN MARKET INFORMATIONINTERNATIONAL ONLINE RESEARCH1.3 MILLIONS EUROPEAN CONSUMERS 13 COUNTRIES LOCAL EXPERTS
    3. 3. OUR STORYNEW PRODUCT DEVELOPMENT
    4. 4. GROWING NEED FOR UP TO DATE MARKET INFO SMARTER AND BETTER ONLINE RESEARCH TECHNIQUESREPLACE OUTDATED AND FRAGMENTED RESEARCH METHODOLOGIES
    5. 5. “WHAT IF YOU HAD A BETTER UNDERSTANDINGOF YOUR MARKTING BUDGET?”
    6. 6. “WHAT IF YOU KNOW WHAT REALLY MATTERS WHEN CONSUMERS BUY?”
    7. 7. “WHAT IF YOU KNOW WHATDRIVES CONSUMERS TO STAY LOYAL AND BECOME BRAND LOVERS?”
    8. 8. YOU WOULDKNOW WHAT PART OF YOUR MARKETING BUDGET REALLY WORKS GET GRIP ON THE CONSUMER MAKE BETTER STRATEGIC DECISIONS HAVE BETTER PERFORMING BRANDS
    9. 9. “LETS DEVELOP A METHODOLOGY THAT MEASURES THE PERFORMANCE OF BRANDSIN MOST IMPORTANT STAGES OF THE ORIENTATION AND PURCHASING PROCESS OF CONSUMERS?” REPORTED ONLINE
    10. 10. CONSUMER LIFE CYCLE
    11. 11. CONSUMER LIFE CYCLE
    12. 12. KNOW DOES THE CONSUMER KNOW YOUR BRAND ? TOP OF MIND SPONTANEOUS AND AIDED AWARENESS
    13. 13. WANT DOES THE CONSUMER WANT YOUR BRAND ? SPONTANEOUS ASSOCIATION IMAGE
    14. 14. TRY DOES THE CONSUMER CONSIDER YOUR BRAND ? CONSIDERATION SET BUYING INTENTION
    15. 15. BUYWHAT BRAND DOES THE CONSUMER CURRENTLY BUY? BUYING CRITERIA
    16. 16. LOVE WHAT DRIVES BRAND LOYALTY? NET PROMOTOR SCORE PREFERENCE LOYALTY
    17. 17. CONSUMER LIFE CYCLE RESEARCHTOTAL MARKET PERFORMANCEN=2400 RESPONDENTS PER COUNTRYTOP 10 BRANDS PER MARKETSET GOALS (KPI’S)BENCHMARK
    18. 18. UK DEODORANT MARKET
    19. 19. LAUNCH CONSUMER LIFE CYCLE WEEK 40 - 2012
    20. 20. CONSUMER LIFE CYCLE RESEARCHTHE NEW STANDARD FOR RUNNING A SUCCESSFUL BRAND LICENSE FEE € 1.500 PER MONTH PER COUNTRY

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