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Consumer life cycle - brand pioneers sept. 2012
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Consumer life cycle - brand pioneers sept. 2012

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The Consumer Life Cycle research is a methodology that measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. Using sophisticated ...

The Consumer Life Cycle research is a methodology that measures the European performance of brands in the five main stages of the orientation and purchasing process of consumers. Using sophisticated online benchmarking techniques, Panelteam finds out what really matters when consumers buy. Continuous Consumer Life Cycle research is the new standard for running a successful brand en will definitely increase your revenue and improve your customer retention.

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Consumer life cycle - brand pioneers sept. 2012 Consumer life cycle - brand pioneers sept. 2012 Presentation Transcript

  • CONSUMER LIFE CYCLE RESEARCH BRAND PIONEERS 2012
  • SOURCE FOR EUROPEAN MARKET INFORMATIONINTERNATIONAL ONLINE RESEARCH1.3 MILLIONS EUROPEAN CONSUMERS 13 COUNTRIES LOCAL EXPERTS
  • OUR STORYNEW PRODUCT DEVELOPMENT
  • GROWING NEED FOR UP TO DATE MARKET INFO SMARTER AND BETTER ONLINE RESEARCH TECHNIQUESREPLACE OUTDATED AND FRAGMENTED RESEARCH METHODOLOGIES
  • “WHAT IF YOU HAD A BETTER UNDERSTANDINGOF YOUR MARKTING BUDGET?”
  • “WHAT IF YOU KNOW WHAT REALLY MATTERS WHEN CONSUMERS BUY?”
  • “WHAT IF YOU KNOW WHATDRIVES CONSUMERS TO STAY LOYAL AND BECOME BRAND LOVERS?”
  • YOU WOULDKNOW WHAT PART OF YOUR MARKETING BUDGET REALLY WORKS GET GRIP ON THE CONSUMER MAKE BETTER STRATEGIC DECISIONS HAVE BETTER PERFORMING BRANDS
  • “LETS DEVELOP A METHODOLOGY THAT MEASURES THE PERFORMANCE OF BRANDSIN MOST IMPORTANT STAGES OF THE ORIENTATION AND PURCHASING PROCESS OF CONSUMERS?” REPORTED ONLINE
  • CONSUMER LIFE CYCLE
  • CONSUMER LIFE CYCLE
  • KNOW DOES THE CONSUMER KNOW YOUR BRAND ? TOP OF MIND SPONTANEOUS AND AIDED AWARENESS
  • WANT DOES THE CONSUMER WANT YOUR BRAND ? SPONTANEOUS ASSOCIATION IMAGE
  • TRY DOES THE CONSUMER CONSIDER YOUR BRAND ? CONSIDERATION SET BUYING INTENTION
  • BUYWHAT BRAND DOES THE CONSUMER CURRENTLY BUY? BUYING CRITERIA
  • LOVE WHAT DRIVES BRAND LOYALTY? NET PROMOTOR SCORE PREFERENCE LOYALTY
  • CONSUMER LIFE CYCLE RESEARCHTOTAL MARKET PERFORMANCEN=2400 RESPONDENTS PER COUNTRYTOP 10 BRANDS PER MARKETSET GOALS (KPI’S)BENCHMARK
  • UK DEODORANT MARKET
  • LAUNCH CONSUMER LIFE CYCLE WEEK 40 - 2012
  • CONSUMER LIFE CYCLE RESEARCHTHE NEW STANDARD FOR RUNNING A SUCCESSFUL BRAND LICENSE FEE € 1.500 PER MONTH PER COUNTRY