1°) OTA choice The OTA I have chosen to analyze is Weekendesk.com.
2°) Weekendesk’stargets family with 2 kids
single people from 25 to 75 years old
3°) Weekendesk’s services
4°) Weekendesk VS Expedia Weekendeskoffers less services than Expedia: No train or airplane booking No car leasing
Specialized in week end organization and short stay
Favors upscale hotels whereas Expedia proposes all kind of hotels
The part addressed to professionals is more visible on Weekendesk than in Expedia.
Weekendeskuses: a low cost based communication strategy It also favors a proximity strategy Indeed, most of the offers proposed are short term stays in France No communication on Facebook, Twitter, … 5°) Customer communication methods