OTA analysisWeekendesk.fr<br />
1°) OTA choice<br />The OTA I have chosen to analyze is Weekendesk.com. <br />
2°) Weekendesk’stargets<br />family with 2 kids <br /><ul><li> single people from 25 to 75 years old
 couple</li></li></ul><li>3°) Weekendesk’s services<br /><ul><li>hotel booking
Leisure
restaurant booking
travel tours
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OTA Analysis

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OTA Analysis

  1. 1. OTA analysisWeekendesk.fr<br />
  2. 2. 1°) OTA choice<br />The OTA I have chosen to analyze is Weekendesk.com. <br />
  3. 3. 2°) Weekendesk’stargets<br />family with 2 kids <br /><ul><li> single people from 25 to 75 years old
  4. 4. couple</li></li></ul><li>3°) Weekendesk’s services<br /><ul><li>hotel booking
  5. 5. Leisure
  6. 6. restaurant booking
  7. 7. travel tours
  8. 8. cruise</li></li></ul><li>4°) Weekendesk VS Expedia<br />Weekendeskoffers less services than Expedia:<br />No train or airplane booking<br />No car leasing<br /><ul><li>Specialized in week end organization and short stay
  9. 9. Favors upscale hotels whereas Expedia proposes all kind of hotels
  10. 10. The part addressed to professionals is more visible on Weekendesk than in Expedia. </li></li></ul><li>Weekendeskuses: <br />a low cost based communication strategy<br />It also favors a proximity strategy<br />Indeed, most of the offers proposed are short term stays in France<br />No communication on Facebook, Twitter, …<br />5°) Customer communication methods<br />
  11. 11. 6°) Weekendeskpartners<br />groupe Smart & co<br />HSBC<br />

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