Hotel Direct Website
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Hotel Direct Website

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Hotel Direct Website Hotel Direct Website Presentation Transcript

  • Hotel direct booking
    Amanda Noubel
    MBA 2 FT
  • 1°) Hotelschoice
    The Regency Hotel – London
    http://www.londonregency.com/index1.asp
    The HoxtonUrban Lodge - London
    http://www.hoxtonhotels.com/
  • 1°) Hotelschoice – by brand name
    The Regency Hotel - London
    • Searchingterms : Regency hotel
    • First page
    • First freeresultdisplayed
    • Top commercial link = not the samehotel
  • 1°) Hotelschoice – by brand name
    The HoxtonUrban Lodge - London
    • Searchingterms: Hoxtonhotel
    • First page
    • First freeresultdisplayed
    • No top commercial link
  • 1°) Hotelschoice – by location & type
    The Regency Hotel - London
    • Searchingterms : Independanthotellondon
    • First page
    • Fifthfreeresultdisplayed
    • No googlemap
  • 1°) Hotelschoice – by location & type
    • Searchingterms :
    - Independanthotellondon
    • Four stars independanthotellondon
    • Hotellondon
    • No linkdisplayed
    The HoxtonUrban Lodge - London
    • Searchingterms :
    • Hoteloldstreet
    • First page
    • Second freeresultdisplayed
    • No commercial link
    • Hard to find= specifickeywords
  • 2°) Google searchresults – 3rd parties
    The Regency Hotel - London
    Commercial links
  • 2°) Google searchresults – 3rd parties
    The HoxtonUrban Lodge - London
    Commercial links
    Free links
  • 2°) Google searchresults – main competitors
    The Regency Hotel - London
    • Searchingterms : Independanthotellondon
    • Main competitors:
  • 2°) Google searchresults – main competitors
    The HoxtonUrban Lodge - London
    • Searchingterms :
    Hoteloldstreet
    • Main competitors:
    • No direct competitor
    • 3rd parties
  • 2°) Google searchresults
    XXX : very good ; XXX : good ; X : poor
    Generallyspeaking, the Regency Hotel has a better online strategy: itsownwebsiteisvery visible by brand nameand location. Itsisalsopresent in a wide range of third parties soitcanreach more customers.
  • 3°) Website use - homepage
    Severallanguagesaccess
    The Regency Hotel - London
    All the information the client needs to know to makehisdecisionisdesplayed on the toolbar
    Fastbookingavailable
  • 3°) Website use – guestroom & facilities
    Room description
    On the same page
    Room facilities
    Room availability
    Bookingnumber
  • 3°) Website use - Location
    Map
    Explaination to reach the hotel for all means of transport
  • 3°) Website use - Pricing
    Room type:
    Single, twin, double, triple, suite
    Number of person/room
    Price/date proposed
  • 3°) Website use - homepage
    The HoxtonUrban Lodge - London
    One languageaccess: English
    All the information the client needs to know to makehisdecisionisdesplayed on the toolbar
  • 3°) Website use – guestroom & facilities
    On the same page
    Room facilities
    Booking information at the bottom of the page
    Room and facilities description
  • 3°) Website use - Location
    Map
    Hoteladress
  • 3°) Website use - Pricing
    Room type:
    Double, twin
    Booking information
    Price/date proposed
    Room availability
  • 3°) Website use - Comparison
    XXX : very good ; XXX : good ; X : poor
    Generallyspeaking, the Regency Hotel’swebsiteiseasier to use, the customerdoes not have waste time on lookingwhere information is.
  • 4°) Bookingengine
    The Regency Hotel - London
    Searchsummary
    Room price
    Guest information
    Online payment
    Specialrequests
  • 4°) Bookingengine
    The HoxtonUrban Lodge - London
    Searchsummary
    Online payment
    Guest information
  • 5°) Finalcomparison
    The Regency Hotelwebsiteiseasier to use, products are clear and information iseasy to find. The booking service isreallycustomeroriented. Guestsfeellike the websitecontains all the information theyneed.
  • THANK YOU FOR
    YOUR ATTENTION