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SURVEY ANALYSIS
                         Questionnaire


1. Name: - ……………………………………………………………

2. Age: - ………………………

3. Gender:-
    [ ] Male                        [ ] Female

4. Do you like to eat Cadbury chocolate?
    [ ] Yes                         [ ] No

5. Which of the following do you prefer?
               Plain Chocolate      [ ]
               White nuts           [ ]
               With fruit (Raisins) [ ]
               With fruit and nuts [ ]
               With caramel          [ ]

6. If there was a discount on Cadbury Dairy Milk Silk, you think you would
   be more likely to buy it?
     [ ] Yes                        [ ] No

7. Approximately, how many chocolate bars would you purchase in one
   week?
    Less than 5        [ ]
    5-10               [ ]
    More than 10        [ ]

8. When you think of Cadbury, which chocolate comes to your mind?
   Diary milk           [ ]
   Five stars           [ ]
   Perk                 [ ]
   Silk                 [ ]
   Any other            …………………..

                                                                   1|Page
                      Survey conducted By Rahul Pandey
9. Do you think that chocolate is a luxury purchase or necessity?

   ……………………………………………………..................

10.Can you give your favorite chocolate one adjective?
    Yummy                 [ ]
    Tasty                 [ ]
    Crunchy              [ ]
    Other                 ………………….

11. Which variants you like most Cadbury Dairy Milk Silk?
    Milk Chocolate        [ ]
    Roast Almond           [ ]
    Fruit &Nut            [ ]
    Orange Peel           [ ]

12. Do you think Cadbury Silk is a commodity consumed by children only?
     [ ] Yes             [ ] No               [ ] May be

13. According to you, which is the most preferred chocolate after Cadbury?

     [ ] Amul             [ ] Nestle           [ ] Campco



14. Do you think now people have become more health conscious that the
   need for chocolate has declined?

     [ ] Yes              [ ] No               [ ] May be



15. Do you think sugar free Cadbury chocolate should be more introduced to
   attract health conscious people?
      [ ] Yes               [ ] No             [ ] May be




                                                                    2|Page
                      Survey conducted By Rahul Pandey

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Cadbury Survey Results Analysis

  • 1. SURVEY ANALYSIS Questionnaire 1. Name: - …………………………………………………………… 2. Age: - ……………………… 3. Gender:- [ ] Male [ ] Female 4. Do you like to eat Cadbury chocolate? [ ] Yes [ ] No 5. Which of the following do you prefer? Plain Chocolate [ ] White nuts [ ] With fruit (Raisins) [ ] With fruit and nuts [ ] With caramel [ ] 6. If there was a discount on Cadbury Dairy Milk Silk, you think you would be more likely to buy it? [ ] Yes [ ] No 7. Approximately, how many chocolate bars would you purchase in one week? Less than 5 [ ] 5-10 [ ] More than 10 [ ] 8. When you think of Cadbury, which chocolate comes to your mind? Diary milk [ ] Five stars [ ] Perk [ ] Silk [ ] Any other ………………….. 1|Page Survey conducted By Rahul Pandey
  • 2. 9. Do you think that chocolate is a luxury purchase or necessity? …………………………………………………….................. 10.Can you give your favorite chocolate one adjective? Yummy [ ] Tasty [ ] Crunchy [ ] Other …………………. 11. Which variants you like most Cadbury Dairy Milk Silk? Milk Chocolate [ ] Roast Almond [ ] Fruit &Nut [ ] Orange Peel [ ] 12. Do you think Cadbury Silk is a commodity consumed by children only? [ ] Yes [ ] No [ ] May be 13. According to you, which is the most preferred chocolate after Cadbury? [ ] Amul [ ] Nestle [ ] Campco 14. Do you think now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ] May be 15. Do you think sugar free Cadbury chocolate should be more introduced to attract health conscious people? [ ] Yes [ ] No [ ] May be 2|Page Survey conducted By Rahul Pandey