4 Ways to Measure the ROI of your Social Media efforts
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4 Ways to Measure the ROI of your Social Media efforts

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Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success......

Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.

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  • 1. Four Ways to Measure the ROI of Your Social Media Efforts
    October 2, 2010
  • 2. Connect with Pandemic Labs
    Matt Peters
    Founder & Creative Director
    mpeters@pandemiclabs.com
    www.pandemiclabs.com
    www.pandemiclabs.com/blog
    @PandemicLabs
  • 3. What’re We Gonna Talk About?
    The Foundations of social media marketing success
    Four ways to measure ROI
    Awareness
    Engagement
    Revenue
    Lifetime value comparison
    Q&A
  • 4. The Foundation
  • 5. Foundation for Success
    • These are the primary pillars of a successful social media strategy
    • 6. Everything undertaken must serve at least one
    • 7. Ideally, strategies serve all three pillars simultaneously
  • Metrics to Measure
  • 8. Awareness
    • How many consumers are you reaching?
    • 9. Website Exposure
    • 10. Facebook Exposure
    • 11. Twitter Exposure
    DEV = Digital Exposure Value
  • 12. Engagement
    • What is an engagement?
    • 13. Blog Measurement
    • 14. Facebook Measurement
    • 15. Twitter Measurement
  • Revenue
    • Often the hardest tocorrelate to social media activities
    • 16. Link Tracking & Tagging
    • 17. Consumer Flow Analysis
    • 18. Coupon Codes
    • 19. Baseline Comparison
  • Lifetime Value Comparison
    • Complicated and takes a long time
    • 20. Requires existing CRM
    • 21. Control group, and Fan group
    • 22. Compare consumer activity over a period of time
  • Review: KPIs to show ADR Success
  • Questions