What's So Special About Dallas Real EstatePresentation Transcript
Most real estate companies promise you the world… Dallas Delivers!
What’s So Special About Dallas Real Estate?
At Dallas Real Estate, we take a unique approach to running a successful real
estate business…and the benefits are readily apparent to our clientele.
We achieve our service excellence by setting high standards for ourselves,
as well as participation in exceptional mentoring and training programs to foster
our own continuous learning. Our associates are focused, confident and
motivated. We take the initiative to be successful in today’s competitive market,
while maintaining the highest ethical standards in carrying out our fiduciary and
Our clients deserve the best so we want to make your real estate experience
as rewarding and hassle-free as possible. We are proud to provide the most
up-to-date tools and support to keep you informed during your transaction.
Our market is always changing, so it is important to find a partner like Dallas
Real Estate who has deep roots within the community and the knowledge to
keep you informed on the ever changing market.
A History of Success Dallas Real Estate, Inc., was founded and incorporated in 1972 by Dallas K. Larsen. Mr. Larsen spent the next 23 years building his company around the philosophy of “Integrity Before Profit,” representing many of Flagstaff’s finest subdivisions. Dallas Real Estate was purchased from Mr. Larsen by Howard McBride in 1995, with Howard now serving as the company’s Designated Broker. Howard has carried on and enhanced the fine Dallas tradition of unparalleled service and integrity in the real estate community, such that today Dallas Real Estate is one of Flagstaff’s premier real estate firms. Howard feels very strongly that it is the duty of a Real Estate Professional to honor personal integrity in business before company profit. We concentrate on offering the highest level of service to you, our customer, providing a highly personalized professional experience in you purchase or sale of a home or commercial property. Our associates’ collective experience is one of the highest for an office of our size in Flagstaff. We employ full-time Associate Brokers and Sales Associates, along with full-time office and support staff, all focused on serving you, our customer.
Dallas Real Estate Core Values
Integrity Before Profit, We Guarantee It
Dedicated To Exclusive Service
Guided By Compassion
Have Fun, Be Fun And Keep It Light!
Some of the Many Benefits of Working with a Dallas Agent
Marketing Overview Today Realtors should use all major media for promotion; online listings, web-sites, home magazines, and newspapers all have a place. The Newspaper Association of America recently did a survey in which it found that homebuyers had used an average of 4 ½ sources to find a home. In addition, different media serve different purposes. Online promotions really function more like MLS books. They contain detailed factual information about properties so prospective buyers can do research, and it also allows them to sort by price range, number of bedrooms, and so on so they may narrow their options. Newspaper advertising, on the other hand, is about making a direct emotional appeal that will get a person to take an action – in this case, pick up the phone and call the Realtor about the property.
Internet Marketing The Internet is an important factor in real estate marketing and will likely become more important in the future. For Instance, according to the National Association of Realtors (NAR), eighty-four percent of home buyers used the Internet to search for homes. And one-third of recent buyers reported that their first step in the home-buying process was looking online for properties for sale. Here is a look at some of the many websites that will feature your property. FlagstaffRealEstate.com (Dallas Real Estate website) HomeGain.com NorthernArizonaMLS.com Zillow.com Realtor.com HouseLocator.com AZDailySun.com AzCentral.com Homescape.com LivingChoices.com YahooRealEstate.com TheRealEstateBook.com Frontdoor.com RealtyTrac.com LeadingRE.com Dallas Real Estate also has linking web-tiles from the Flagstaff Chamber of Commerce, Arizona Daily Sun and The Real Estate Book.
Print Marketing Classified ads are a way to attract and partially pre-qualify buyers. A study by the Newspaper Advertising Bureau found that fifty-seven percent of newspaper readers read the classifieds last year. While home magazine display ads offer the chance to show a visual of the house and are a great way to reach out-of-town buyers. Here is a look at some of the publications that will feature your property. The Little Real Estate Book The Arizona Daily Sun Real Estate Now Mountain Living Magazine Full-color Brochures Dallas Real Estate is also featured in numerous Flagstaff Relocation Guides, as well as The Leading Real Estate Companies of the World Relocation Directory and The Certified Residential Specialists (CRS) Directory.
Dallas Real Estate began right here in Flagstaff over 35 years ago. Since that time we
have gained the trust and recognition of our community. From our own “Dallas Star”
people have come to know Dallas Real Estate and recognize the star as a sign of
We are often told that our “Dallas Star” is what people notice as they are driving
around looking for homes. It makes us proud to serve in a community in which we
grew up in and have seen grow along with us.
Dallas Real Estate is proud to be a member of the following organizations:
The Flagstaff Chamber of Commerce
Northern Arizona Homebuilders Association
Northern Arizona Association Realtors
Sedona Verde Valley Association of Realtors
Phoenix Association of Realtors
Leading Real Estate Companies of the World (Referral Network)
Getting Ready to Sell
Your home’s first impression on a prospective buyer is its most important one.
Curb appeal, or how your home shows from the street, is one of the key things that
will sell – or not sell – your home. If buyers are turned off by the outside of the home,
it will be very difficult for you to get them into the home and change their negative
opinion. Curb appeal will be the key to making the right first impression.
Here are 5 things you can do to improve your home’s curb appeal:
Declutter the yard by removing toys and lawn furniture
Cut the grass, rake the leaves, trim the bushes and the edges, and plant fresh flowers to add color.
Paint doors and windows with a fresh updated color
Patch holes in the driveway and reapply sealant
Wash windows and screens
Another important things to do before putting your home on the market is to
take care of the easy things. Make a list of things that need to be repaired – leaky
faucets, chipped paint and loose hinges – and fix those items.
Staging Your Home
The key to staging is simplicity and getting prospective buyers to a place where they
can picture themselves in the home. You can begin by focusing on these staging basics.
Declutter – Remove “you” from the home (meaning pictures and personal items). Replace personal photos with scenery or postcards. A good rule to follow is to have no more than 3 items on any surface. Remove all items from kitchen counters and store them away.
Neutralize – Neutralize the rooms with light – colored paint, like creams, tans and white. Keep bright colors to a minimum and use neutral and/or natural colors that can work with many different styles.
Keep it clean – Nothing sells better than a clean and well-maintained home. Always keep the home feeling and smelling clean for showings.
Some inexpensive upgrades that can make a huge difference to the buyer include:
New bed treatment (especially for the master bedroom)
Replacing old lamps or lighting fixtures
Start with these staging suggestions and talk to your Realtor about your home and what
specific changes will give you the biggest bang for your buck.