The Why, What and How of Mobile
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The Why, What and How of Mobile

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An extended version of my previous talk: the Why and how of mobile. I gave this talk at the Grafisch Lyceum Utrecht, for a large group of students.

An extended version of my previous talk: the Why and how of mobile. I gave this talk at the Grafisch Lyceum Utrecht, for a large group of students.

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    The Why, What and How of Mobile The Why, What and How of Mobile Presentation Transcript

    • The Why, What & How of Mobile Martijn Pannevis - @PanMan Grafisch Lyceum Utrecht CC By http://www.flickr.com/photos/gaetanlee/118885175
    • Get your phone CC By http://www.flickr.com/photos/mjm/109012753
    • Live!
    • Design?
    • http://www.flickr.com/photos/will-lion/2594728351
    • Why?
    • How we got here http://www.youtube.com/watch?v=5V-2qQS3NY0
    • What would you rather miss for one year?
    • 31% 69% Sex Telefoon
    • Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
    • Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
    • Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
    • Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
    • Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
    • Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
    • Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
    • Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
    • 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
    • 2.500.000 Users in NL
    • Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Trends in NL 1 Nu.nl 2 Google 3 Buienradar Location based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves News 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Nu.nl
    • Hyves: 200.000.000 pageviews 1.000.000 users
    • NOS 18.000.000 teletext pages
    • 112.556 128.676 apps
    • Fastest Hardware User Growth in Consumer Tech History Global Cumulative Unit Shipments in First 10 Quarters iPhone + iTouch vs. Wii / DS / PSP / iPod / BlackBerry 60 Nintendo Wii Cumulative Unit Shipments (MM) 50 Apple iPhone + iTouch Nintendo DS 40 Sony PSP 30 20 Apple RIM iPod Blackberry 10 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Quarters Since Launch Note: iPhone launched in CQ2:07; iTouch launched in CQ3:07; iPod launched in CQ4:01; Wii launched in CQ4:06; D launched in CQ4:04; PSP launched in CQ1:05; Blackberry smartphone launched in C2002. Source: Apple, Nintendo, Son
    • What?
    • IFart
    • Tweetie 2
    • Foursquare!
    • Stats
    • CC By http://www.flickr.com/photos/dpstyles/3112730513
    • Layar
    • Layar http://www.youtube.com/watch?v=b64_16K2e08
    • Layar 3D
    • Beatles
    • Layar
    • The future of AR games http://www.youtube.com/watch?v=BUOHfVXkUaI
    • How?
    • Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
    • PC world
    • Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
    • Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
    • Symbian S60
    • J2ME - PRO
    • J2ME - CON
    • Blackberry
    • Windows Mobile
    • SMS CC By http://www.flickr.com/photos/sis/2789152982
    • "The future is here. It's just not evenly distributed yet." William Gibson
    • iPhone
    • “Phone differentiation used to be about radios and antennas and things like that...We think, going forward, the phone of the future will be differentiated by software” Steve Jobs CC By http://www.flickr.com/photos/gilderic/3517477267
    • Android CC By http://www.flickr.com/photos/laihiu/3799313903/
    • Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
    • Mobile Widgets
    • Mobile Web
    • Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
    • Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
    • Appstore Worldwide Distribution Worldwide Payments
    • 112.556 128.676 apps
    • 21.687 Games
    • 233,636,281 CC By http://www.flickr.com/photos/eishier/179939755
    • Appstores are the new black
    • So, which one?
    • Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
    • Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
    • Let’s build an app
    • Which Platform?
    • 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
    • Hyves: 200.000.000 pageviews 100.000.000 iPhone!
    • Native Apps
    • Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
    • Pay $100.
    • Xcode
    • Testing
    • Simulator
    • Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
    • UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
    • Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
    • WebApps
    • Powerful browser
    • Web Based
    • Browser Install
    • Run as app
    • Games
    • Dashcode
    • Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
    • Appstore
    • PhoneGap!
    • Native
    • Web-based apps
    • WWW folder
    • Submit
    • Online app Management
    • Submit CC by http://www.flickr.com/photos/bright/77891644/
    • Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
    • Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
    • Approved CC by http://www.flickr.com/photos/striatic/2145725302
    • Appstore
    • Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
    • Thanks www.martijnpannevis.nl mail @ martijnpannevis.nl @PanMan on Twitter