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The Why, What & How of Mobile
Martijn Pannevis - @PanMan
Grafisch Lyceum Utrecht




                         CC By http://...
Get your phone
         CC By http://www.flickr.com/photos/mjm/109012753
Live!
Design?
http://www.flickr.com/photos/will-lion/2594728351
Why?
How we got here


http://www.youtube.com/watch?v=5V-2qQS3NY0
What would you rather miss
      for one year?
31%




69%


            Sex
            Telefoon
Mobile is Personal




       CC By http://www.flickr.com/photos/seandreilinger/133299418
Mobile is Social




         CC by http://www.flickr.com/photos/polvero/3551035260
Mobile has Context




   CC By http://www.flickr.com/photos/delphien/3029504174
Mobile is always near




       CC By http://www.flickr.com/photos/lanier67/2979124681
Most important medium


      10-19        25             22        11                42
Age




      20-29        23    ...
Number of devices                                     4,600

                                                         3,90...
Massai krijgers




          CC by http://www.flickr.com/photos/markkelley/1022720488/
Mobile Internet Outpaces Desktop Internet Adoption
                        iPhone + iTouch Users = 8x AOL Users 8 Quarters...
15,000M




10,000M




 5,000M




    0M
     Okt 2007   Sept 2009
2.500.000 Users in NL
Top 10 in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves
5    Hotmail
6    9292
7    Telegraaf
8    Gmail
9    NS
10...
Trends in NL
1    Nu.nl
2    Google
3    Buienradar
                          Location based
4    Hyves
5    Hotmail
6    ...
Trends in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves                News
5    Hotmail
6    9292
7    Telegraaf
8...
Trends in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves
                       Social Communication

5    Hotmail
6...
Top 10 in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves
5    Hotmail
6    9292
7    Telegraaf
8    Gmail
9    NS
10...
Nu.nl
Hyves:
200.000.000
 pageviews
 1.000.000
   users
NOS
18.000.000
  teletext
   pages
112.556
128.676
 apps
Fastest Hardware User Growth in Consumer Tech History

                                            Global Cumulative Unit ...
What?
IFart
Tweetie 2
Foursquare!
Stats
CC By http://www.flickr.com/photos/dpstyles/3112730513
Layar
Layar



http://www.youtube.com/watch?v=b64_16K2e08
Layar 3D
Beatles
Layar
The future of AR games


http://www.youtube.com/watch?v=BUOHfVXkUaI
How?
Platforms
      CC By http://www.flickr.com/photos/stuckincustoms/211239773
PC world
Mobile




CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
Mobile Platforms
Symbian S60
                 Mobile Web
J2me
                 Widgets
Blackberry
                 iPhone
...
Symbian S60
J2ME - PRO
J2ME - CON
Blackberry
Windows Mobile
SMS




      CC By http://www.flickr.com/photos/sis/2789152982
"The future is here.
                  It's just not evenly
                    distributed yet."


William Gibson
iPhone
“Phone differentiation used to be about
      radios and antennas and things like
  that...We think, going forward, the ph...
Android




CC By http://www.flickr.com/photos/laihiu/3799313903/
Android
More open than iPhone:
  Possible to replace native parts (ie contacts)
  hook into OS. (ie: Receive SMS)
  run ba...
Mobile Widgets
Mobile Web
Normal vs. Mobile web
Few browsers           Many browsers
Consistent behaviour   Different browsers
Big screens          ...
Mobile web is the future


 Like normal web: distribution rules
 Interface & sensor access will get there
 Most apps are l...
Appstore




Worldwide Distribution
Worldwide Payments
112.556
128.676
 apps
21.687
Games
233,636,281


       CC By http://www.flickr.com/photos/eishier/179939755
Appstores are
the new black
So, which one?
Which platform?

Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s stil...
Multiple Platforms
 Don’t start from scratch all the time
 Build (internal) API
 If you are popular others will build for ...
Let’s build an app
Which Platform?
70%                                Sales
                                   Web Usage
60%

50%

40%

30%

20%

10%

0%
   ...
Hyves:
200.000.000
 pageviews
100.000.000
  iPhone!
Native Apps
Why go native on mobile?

More control over the user experience
Richer interaction (make buttons do stuff)
Access to senso...
Pay $100.
Xcode
Testing
Simulator
Test on device!




                  CC from http://www.flickr.com/photos/bendodson/3367856091/
UDID’s


         CC by http://www.flickr.com/photos/8533266@N04/2075411436/
Objective C. Not easy




           CC by http://www.flickr.com/photos/veggiefrog/3435380297
WebApps
Powerful browser
Web Based
Browser Install
Run as app
Games
Dashcode
Disadvantages




     CC by http://www.flickr.com/photos/iko/145211107/
Appstore
PhoneGap!
Native
Web-based apps
WWW folder
Submit
Online app Management
Submit




   CC by http://www.flickr.com/photos/bright/77891644/
Wait....




CC by http://www.flickr.com/photos/flod/3241103792/
Wait..........




CC by http://www.flickr.com/photos/flod/3241103792/
Approved




           CC by http://www.flickr.com/photos/striatic/2145725302
Appstore
Make Money!




              CC by http://www.flickr.com/photos/daviddmuir/2125697998/
Thanks
www.martijnpannevis.nl
mail @ martijnpannevis.nl
@PanMan on Twitter
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
The Why, What and How of Mobile
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The Why, What and How of Mobile

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An extended version of my previous talk: the Why and how of mobile. I gave this talk at the Grafisch Lyceum Utrecht, for a large group of students.

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  1. 1. The Why, What & How of Mobile Martijn Pannevis - @PanMan Grafisch Lyceum Utrecht CC By http://www.flickr.com/photos/gaetanlee/118885175
  2. 2. Get your phone CC By http://www.flickr.com/photos/mjm/109012753
  3. 3. Live!
  4. 4. Design?
  5. 5. http://www.flickr.com/photos/will-lion/2594728351
  6. 6. Why?
  7. 7. How we got here http://www.youtube.com/watch?v=5V-2qQS3NY0
  8. 8. What would you rather miss for one year?
  9. 9. 31% 69% Sex Telefoon
  10. 10. Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
  11. 11. Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
  12. 12. Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
  13. 13. Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
  14. 14. Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
  15. 15. Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
  16. 16. Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
  17. 17. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
  18. 18. 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
  19. 19. 2.500.000 Users in NL
  20. 20. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  21. 21. Trends in NL 1 Nu.nl 2 Google 3 Buienradar Location based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  22. 22. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves News 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  23. 23. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  24. 24. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  25. 25. Nu.nl
  26. 26. Hyves: 200.000.000 pageviews 1.000.000 users
  27. 27. NOS 18.000.000 teletext pages
  28. 28. 112.556 128.676 apps
  29. 29. Fastest Hardware User Growth in Consumer Tech History Global Cumulative Unit Shipments in First 10 Quarters iPhone + iTouch vs. Wii / DS / PSP / iPod / BlackBerry 60 Nintendo Wii Cumulative Unit Shipments (MM) 50 Apple iPhone + iTouch Nintendo DS 40 Sony PSP 30 20 Apple RIM iPod Blackberry 10 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Quarters Since Launch Note: iPhone launched in CQ2:07; iTouch launched in CQ3:07; iPod launched in CQ4:01; Wii launched in CQ4:06; D launched in CQ4:04; PSP launched in CQ1:05; Blackberry smartphone launched in C2002. Source: Apple, Nintendo, Son
  30. 30. What?
  31. 31. IFart
  32. 32. Tweetie 2
  33. 33. Foursquare!
  34. 34. Stats
  35. 35. CC By http://www.flickr.com/photos/dpstyles/3112730513
  36. 36. Layar
  37. 37. Layar http://www.youtube.com/watch?v=b64_16K2e08
  38. 38. Layar 3D
  39. 39. Beatles
  40. 40. Layar
  41. 41. The future of AR games http://www.youtube.com/watch?v=BUOHfVXkUaI
  42. 42. How?
  43. 43. Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
  44. 44. PC world
  45. 45. Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
  46. 46. Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
  47. 47. Symbian S60
  48. 48. J2ME - PRO
  49. 49. J2ME - CON
  50. 50. Blackberry
  51. 51. Windows Mobile
  52. 52. SMS CC By http://www.flickr.com/photos/sis/2789152982
  53. 53. "The future is here. It's just not evenly distributed yet." William Gibson
  54. 54. iPhone
  55. 55. “Phone differentiation used to be about radios and antennas and things like that...We think, going forward, the phone of the future will be differentiated by software” Steve Jobs CC By http://www.flickr.com/photos/gilderic/3517477267
  56. 56. Android CC By http://www.flickr.com/photos/laihiu/3799313903/
  57. 57. Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
  58. 58. Mobile Widgets
  59. 59. Mobile Web
  60. 60. Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
  61. 61. Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
  62. 62. Appstore Worldwide Distribution Worldwide Payments
  63. 63. 112.556 128.676 apps
  64. 64. 21.687 Games
  65. 65. 233,636,281 CC By http://www.flickr.com/photos/eishier/179939755
  66. 66. Appstores are the new black
  67. 67. So, which one?
  68. 68. Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
  69. 69. Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
  70. 70. Let’s build an app
  71. 71. Which Platform?
  72. 72. 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
  73. 73. Hyves: 200.000.000 pageviews 100.000.000 iPhone!
  74. 74. Native Apps
  75. 75. Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
  76. 76. Pay $100.
  77. 77. Xcode
  78. 78. Testing
  79. 79. Simulator
  80. 80. Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
  81. 81. UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
  82. 82. Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
  83. 83. WebApps
  84. 84. Powerful browser
  85. 85. Web Based
  86. 86. Browser Install
  87. 87. Run as app
  88. 88. Games
  89. 89. Dashcode
  90. 90. Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
  91. 91. Appstore
  92. 92. PhoneGap!
  93. 93. Native
  94. 94. Web-based apps
  95. 95. WWW folder
  96. 96. Submit
  97. 97. Online app Management
  98. 98. Submit CC by http://www.flickr.com/photos/bright/77891644/
  99. 99. Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
  100. 100. Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
  101. 101. Approved CC by http://www.flickr.com/photos/striatic/2145725302
  102. 102. Appstore
  103. 103. Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
  104. 104. Thanks www.martijnpannevis.nl mail @ martijnpannevis.nl @PanMan on Twitter
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