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  • 1. The Why & How of Mobile Martijn Pannevis - @PanMan Show Me The Money ’09
  • 2. #5 Show me the money! Speakers
  • 3. Why?
  • 4. What would you rather miss for one year?
  • 5. 31% 69% Sex Telefoon
  • 6. Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
  • 7. Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
  • 8. Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
  • 9. Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
  • 10. Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
  • 11. Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
  • 12. Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
  • 13. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
  • 14. 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
  • 15. 2.500.000 Users in NL
  • 16. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  • 17. Trends in NL 1 Nu.nl 2 Google 3 Buienradar Locatie based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  • 18. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Nieuws 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  • 19. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  • 20. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  • 21. Hyves: 200.000.000 pageviews 1.000.000 users
  • 22. NOS 18.000.000 teletext pagina’s
  • 23. How?
  • 24. Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
  • 25. PC world
  • 26. Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
  • 27. Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
  • 28. Symbian S60
  • 29. J2ME - PRO
  • 30. J2ME - CON
  • 31. Blackberry
  • 32. Windows Mobile
  • 33. SMS CC By http://www.flickr.com/photos/sis/2789152982
  • 34. "The future is here. It's just not evenly distributed yet." William Gibson
  • 35. iPhone
  • 36. Android CC By http://www.flickr.com/photos/laihiu/3799313903/
  • 37. Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
  • 38. Mobile Widgets
  • 39. Mobile Web
  • 40. Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
  • 41. Mobile Web Like the normal web, but not Again: Lot’s of fragmentation decide on resources, optimization per platform, and wanted reach Big range of devices: From highest-end browsers (iPhone) to very low end Almost no direct monetization possible
  • 42. Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
  • 43. Appstore Worldwide Distribution Worldwide Payments
  • 44. 112.556 apps
  • 45. Appstores are the new black
  • 46. So, which one?
  • 47. Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
  • 48. Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
  • 49. 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
  • 50. Native Apps
  • 51. Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
  • 52. Pay $100.
  • 53. Xcode
  • 54. Testing
  • 55. Simulator
  • 56. Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
  • 57. UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
  • 58. Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
  • 59. WebApps
  • 60. Powerful browser
  • 61. Web Based
  • 62. Browser Install
  • 63. Run as app
  • 64. Games
  • 65. Dashcode
  • 66. Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
  • 67. Appstore
  • 68. PhoneGap!
  • 69. Native
  • 70. Web-based apps
  • 71. WWW folder
  • 72. Submit
  • 73. Online app Management
  • 74. Submit CC by http://www.flickr.com/photos/bright/77891644/
  • 75. Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
  • 76. Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
  • 77. Approved CC by http://www.flickr.com/photos/striatic/2145725302
  • 78. Appstore
  • 79. Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
  • 80. Layar
  • 81. Layar
  • 82. Layar 3D
  • 83. Beatles
  • 84. Layar
  • 85. Thanks www.martijnpannevis.nl mail@martijnpannevis.nl @PanMan on Twitter