The Why and How of Mobile

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The Why and How of Mobile

  1. The Why & How of Mobile Martijn Pannevis - @PanMan Show Me The Money ’09
  2. #5 Show me the money! Speakers
  3. Why?
  4. What would you rather miss for one year?
  5. 31% 69% Sex Telefoon
  6. Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
  7. Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
  8. Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
  9. Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
  10. Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
  11. Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
  12. Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
  13. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
  14. 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
  15. 2.500.000 Users in NL
  16. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  17. Trends in NL 1 Nu.nl 2 Google 3 Buienradar Locatie based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  18. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Nieuws 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  19. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  20. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  21. Hyves: 200.000.000 pageviews 1.000.000 users
  22. NOS 18.000.000 teletext pagina’s
  23. How?
  24. Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
  25. PC world
  26. Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
  27. Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
  28. Symbian S60
  29. J2ME - PRO
  30. J2ME - CON
  31. Blackberry
  32. Windows Mobile
  33. SMS CC By http://www.flickr.com/photos/sis/2789152982
  34. "The future is here. It's just not evenly distributed yet." William Gibson
  35. iPhone
  36. Android CC By http://www.flickr.com/photos/laihiu/3799313903/
  37. Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
  38. Mobile Widgets
  39. Mobile Web
  40. Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
  41. Mobile Web Like the normal web, but not Again: Lot’s of fragmentation decide on resources, optimization per platform, and wanted reach Big range of devices: From highest-end browsers (iPhone) to very low end Almost no direct monetization possible
  42. Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
  43. Appstore Worldwide Distribution Worldwide Payments
  44. 112.556 apps
  45. Appstores are the new black
  46. So, which one?
  47. Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
  48. Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
  49. 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
  50. Native Apps
  51. Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
  52. Pay $100.
  53. Xcode
  54. Testing
  55. Simulator
  56. Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
  57. UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
  58. Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
  59. WebApps
  60. Powerful browser
  61. Web Based
  62. Browser Install
  63. Run as app
  64. Games
  65. Dashcode
  66. Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
  67. Appstore
  68. PhoneGap!
  69. Native
  70. Web-based apps
  71. WWW folder
  72. Submit
  73. Online app Management
  74. Submit CC by http://www.flickr.com/photos/bright/77891644/
  75. Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
  76. Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
  77. Approved CC by http://www.flickr.com/photos/striatic/2145725302
  78. Appstore
  79. Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
  80. Layar
  81. Layar
  82. Layar 3D
  83. Beatles
  84. Layar
  85. Thanks www.martijnpannevis.nl mail@martijnpannevis.nl @PanMan on Twitter

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