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The Why and How of Mobile
 

The Why and How of Mobile

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    The Why and How of Mobile The Why and How of Mobile Presentation Transcript

    • The Why & How of Mobile Martijn Pannevis - @PanMan Show Me The Money ’09
    • #5 Show me the money! Speakers
    • Why?
    • What would you rather miss for one year?
    • 31% 69% Sex Telefoon
    • Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
    • Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
    • Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
    • Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
    • Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
    • Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
    • Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
    • Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
    • 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
    • 2.500.000 Users in NL
    • Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Trends in NL 1 Nu.nl 2 Google 3 Buienradar Locatie based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Nieuws 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
    • Hyves: 200.000.000 pageviews 1.000.000 users
    • NOS 18.000.000 teletext pagina’s
    • How?
    • Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
    • PC world
    • Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
    • Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
    • Symbian S60
    • J2ME - PRO
    • J2ME - CON
    • Blackberry
    • Windows Mobile
    • SMS CC By http://www.flickr.com/photos/sis/2789152982
    • "The future is here. It's just not evenly distributed yet." William Gibson
    • iPhone
    • Android CC By http://www.flickr.com/photos/laihiu/3799313903/
    • Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
    • Mobile Widgets
    • Mobile Web
    • Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
    • Mobile Web Like the normal web, but not Again: Lot’s of fragmentation decide on resources, optimization per platform, and wanted reach Big range of devices: From highest-end browsers (iPhone) to very low end Almost no direct monetization possible
    • Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
    • Appstore Worldwide Distribution Worldwide Payments
    • 112.556 apps
    • Appstores are the new black
    • So, which one?
    • Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
    • Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
    • 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
    • Native Apps
    • Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
    • Pay $100.
    • Xcode
    • Testing
    • Simulator
    • Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
    • UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
    • Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
    • WebApps
    • Powerful browser
    • Web Based
    • Browser Install
    • Run as app
    • Games
    • Dashcode
    • Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
    • Appstore
    • PhoneGap!
    • Native
    • Web-based apps
    • WWW folder
    • Submit
    • Online app Management
    • Submit CC by http://www.flickr.com/photos/bright/77891644/
    • Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
    • Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
    • Approved CC by http://www.flickr.com/photos/striatic/2145725302
    • Appstore
    • Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
    • Layar
    • Layar
    • Layar 3D
    • Beatles
    • Layar
    • Thanks www.martijnpannevis.nl mail@martijnpannevis.nl @PanMan on Twitter