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The Why & How of Mobile
Martijn Pannevis - @PanMan
Show Me The Money ’09
#5   Show me
     the money!
 Speakers
Why?
What would you rather miss
      for one year?
31%




69%


            Sex
            Telefoon
Mobile is Personal




       CC By http://www.flickr.com/photos/seandreilinger/133299418
Mobile is Social




         CC by http://www.flickr.com/photos/polvero/3551035260
Mobile has Context




   CC By http://www.flickr.com/photos/delphien/3029504174
Mobile is always near




       CC By http://www.flickr.com/photos/lanier67/2979124681
Most important medium


      10-19        25             22        11                42
Age




      20-29        23    ...
Number of devices                                     4,600

                                                         3,90...
Massai krijgers




          CC by http://www.flickr.com/photos/markkelley/1022720488/
Mobile Internet Outpaces Desktop Internet Adoption
                        iPhone + iTouch Users = 8x AOL Users 8 Quarters...
15,000M




10,000M




 5,000M




    0M
     Okt 2007   Sept 2009
2.500.000 Users in NL
Top 10 in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves
5    Hotmail
6    9292
7    Telegraaf
8    Gmail
9    NS
10...
Trends in NL
1    Nu.nl
2    Google
3    Buienradar
                          Locatie based
4    Hyves
5    Hotmail
6    9...
Trends in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves                Nieuws
5    Hotmail
6    9292
7    Telegraaf...
Trends in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves
                       Social Communication

5    Hotmail
6...
Top 10 in NL
1    Nu.nl
2    Google
3    Buienradar
4    Hyves
5    Hotmail
6    9292
7    Telegraaf
8    Gmail
9    NS
10...
Hyves:
200.000.000
 pageviews
 1.000.000
   users
NOS
18.000.000
  teletext
 pagina’s
How?
Platforms
      CC By http://www.flickr.com/photos/stuckincustoms/211239773
PC world
Mobile




CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
Mobile Platforms
Symbian S60
                 Mobile Web
J2me
                 Widgets
Blackberry
                 iPhone
...
Symbian S60
J2ME - PRO
J2ME - CON
Blackberry
Windows Mobile
SMS




      CC By http://www.flickr.com/photos/sis/2789152982
"The future is here.
                  It's just not evenly
                    distributed yet."


William Gibson
iPhone
Android




CC By http://www.flickr.com/photos/laihiu/3799313903/
Android
More open than iPhone:
  Possible to replace native parts (ie contacts)
  hook into OS. (ie: Receive SMS)
  run ba...
Mobile Widgets
Mobile Web
Normal vs. Mobile web
Few browsers           Many browsers
Consistent behaviour   Different browsers
Big screens          ...
Mobile Web
Like the normal web, but not
Again: Lot’s of fragmentation
decide on resources, optimization per platform, and
...
Mobile web is the future


 Like normal web: distribution rules
 Interface & sensor access will get there
 Most apps are l...
Appstore




Worldwide Distribution
Worldwide Payments
112.556 apps
Appstores are
the new black
So, which one?
Which platform?

Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s stil...
Multiple Platforms
 Don’t start from scratch all the time
 Build (internal) API
 If you are popular others will build for ...
70%                                Sales
                                   Web Usage
60%

50%

40%

30%

20%

10%

0%
   ...
Native Apps
Why go native on mobile?

More control over the user experience
Richer interaction (make buttons do stuff)
Access to senso...
Pay $100.
Xcode
Testing
Simulator
Test on device!




                  CC from http://www.flickr.com/photos/bendodson/3367856091/
UDID’s


         CC by http://www.flickr.com/photos/8533266@N04/2075411436/
Objective C. Not easy




           CC by http://www.flickr.com/photos/veggiefrog/3435380297
WebApps
Powerful browser
Web Based
Browser Install
Run as app
Games
Dashcode
Disadvantages




     CC by http://www.flickr.com/photos/iko/145211107/
Appstore
PhoneGap!
Native
Web-based apps
WWW folder
Submit
Online app Management
Submit




   CC by http://www.flickr.com/photos/bright/77891644/
Wait....




CC by http://www.flickr.com/photos/flod/3241103792/
Wait..........




CC by http://www.flickr.com/photos/flod/3241103792/
Approved




           CC by http://www.flickr.com/photos/striatic/2145725302
Appstore
Make Money!




              CC by http://www.flickr.com/photos/daviddmuir/2125697998/
Layar
Layar
Layar 3D
Beatles
Layar
Thanks
www.martijnpannevis.nl
mail@martijnpannevis.nl
@PanMan on Twitter
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
The Why and How of Mobile
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Transcript of "The Why and How of Mobile"

  1. 1. The Why & How of Mobile Martijn Pannevis - @PanMan Show Me The Money ’09
  2. 2. #5 Show me the money! Speakers
  3. 3. Why?
  4. 4. What would you rather miss for one year?
  5. 5. 31% 69% Sex Telefoon
  6. 6. Mobile is Personal CC By http://www.flickr.com/photos/seandreilinger/133299418
  7. 7. Mobile is Social CC by http://www.flickr.com/photos/polvero/3551035260
  8. 8. Mobile has Context CC By http://www.flickr.com/photos/delphien/3029504174
  9. 9. Mobile is always near CC By http://www.flickr.com/photos/lanier67/2979124681
  10. 10. Most important medium 10-19 25 22 11 42 Age 20-29 23 37 12 28 30-39 39 30 10 21 TV PC Other Mobile
  11. 11. Number of devices 4,600 3,900 2,200 1,500 1,100 1,200 480 Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones
  12. 12. Massai krijgers CC by http://www.flickr.com/photos/markkelley/1022720488/
  13. 13. Mobile Internet Outpaces Desktop Internet Adoption iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users First 20 Quarters Since Launch ~57MM 60 Mobile Internet Desktop Internet iPhone + iTouch Netscape* 50 Launched 6/07 Launched 12/94 40 Subscribers (MM) ~25MM Mobile Internet 30 NTT docomo i-mode Launched 6/99 20 ~11MM Desktop Internet 10 AOL* ~7MM v 2.0 Launched 9/94 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch iPhone + iTouch NTT docomo i-mode AOL Netscape Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33 Source: Company Reports , Morgan Stanley Research.
  14. 14. 15,000M 10,000M 5,000M 0M Okt 2007 Sept 2009
  15. 15. 2.500.000 Users in NL
  16. 16. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  17. 17. Trends in NL 1 Nu.nl 2 Google 3 Buienradar Locatie based 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  18. 18. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Nieuws 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  19. 19. Trends in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves Social Communication 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  20. 20. Top 10 in NL 1 Nu.nl 2 Google 3 Buienradar 4 Hyves 5 Hotmail 6 9292 7 Telegraaf 8 Gmail 9 NS 10 NOS
  21. 21. Hyves: 200.000.000 pageviews 1.000.000 users
  22. 22. NOS 18.000.000 teletext pagina’s
  23. 23. How?
  24. 24. Platforms CC By http://www.flickr.com/photos/stuckincustoms/211239773
  25. 25. PC world
  26. 26. Mobile CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916
  27. 27. Mobile Platforms Symbian S60 Mobile Web J2me Widgets Blackberry iPhone Windows Mobile Android SMS
  28. 28. Symbian S60
  29. 29. J2ME - PRO
  30. 30. J2ME - CON
  31. 31. Blackberry
  32. 32. Windows Mobile
  33. 33. SMS CC By http://www.flickr.com/photos/sis/2789152982
  34. 34. "The future is here. It's just not evenly distributed yet." William Gibson
  35. 35. iPhone
  36. 36. Android CC By http://www.flickr.com/photos/laihiu/3799313903/
  37. 37. Android More open than iPhone: Possible to replace native parts (ie contacts) hook into OS. (ie: Receive SMS) run background tasks. Market & Own distribution possible (but not common). Growing, but not there yet
  38. 38. Mobile Widgets
  39. 39. Mobile Web
  40. 40. Normal vs. Mobile web Few browsers Many browsers Consistent behaviour Different browsers Big screens Different screen sizes Input: mouse Keypad/touch/mouse emulator
  41. 41. Mobile Web Like the normal web, but not Again: Lot’s of fragmentation decide on resources, optimization per platform, and wanted reach Big range of devices: From highest-end browsers (iPhone) to very low end Almost no direct monetization possible
  42. 42. Mobile web is the future Like normal web: distribution rules Interface & sensor access will get there Most apps are lists & screens with data anyway HTML 5 is leading the way: Cool new things
  43. 43. Appstore Worldwide Distribution Worldwide Payments
  44. 44. 112.556 apps
  45. 45. Appstores are the new black
  46. 46. So, which one?
  47. 47. Which platform? Reach in YOUR target group Capabilities needed Future-ness (that’s a perfectly cromulent word!) It’s still nowhere near a mature market If possible, go with the web
  48. 48. Multiple Platforms Don’t start from scratch all the time Build (internal) API If you are popular others will build for you :) eg: Twitter
  49. 49. 70% Sales Web Usage 60% 50% 40% 30% 20% 10% 0% Symbian iPhone RIM Windows Android
  50. 50. Native Apps
  51. 51. Why go native on mobile? More control over the user experience Richer interaction (make buttons do stuff) Access to sensor data Distribution through appstores
  52. 52. Pay $100.
  53. 53. Xcode
  54. 54. Testing
  55. 55. Simulator
  56. 56. Test on device! CC from http://www.flickr.com/photos/bendodson/3367856091/
  57. 57. UDID’s CC by http://www.flickr.com/photos/8533266@N04/2075411436/
  58. 58. Objective C. Not easy CC by http://www.flickr.com/photos/veggiefrog/3435380297
  59. 59. WebApps
  60. 60. Powerful browser
  61. 61. Web Based
  62. 62. Browser Install
  63. 63. Run as app
  64. 64. Games
  65. 65. Dashcode
  66. 66. Disadvantages CC by http://www.flickr.com/photos/iko/145211107/
  67. 67. Appstore
  68. 68. PhoneGap!
  69. 69. Native
  70. 70. Web-based apps
  71. 71. WWW folder
  72. 72. Submit
  73. 73. Online app Management
  74. 74. Submit CC by http://www.flickr.com/photos/bright/77891644/
  75. 75. Wait.... CC by http://www.flickr.com/photos/flod/3241103792/
  76. 76. Wait.......... CC by http://www.flickr.com/photos/flod/3241103792/
  77. 77. Approved CC by http://www.flickr.com/photos/striatic/2145725302
  78. 78. Appstore
  79. 79. Make Money! CC by http://www.flickr.com/photos/daviddmuir/2125697998/
  80. 80. Layar
  81. 81. Layar
  82. 82. Layar 3D
  83. 83. Beatles
  84. 84. Layar
  85. 85. Thanks www.martijnpannevis.nl mail@martijnpannevis.nl @PanMan on Twitter
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