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  • 1. Accessible Science of Africa – Unlocking the potential of African Research The purpose of this presentation is to highlight the important role that science communicators have in sharing science knowledge within our continent and the world. This refers both to the communication that occurs between scientists and other scientists and the communication between scientists and society. The learnings are taken from a number of science communication projects in the fields of Radio Astronomy, TB in an HIV context and new developments in Genetic ancestry testing – if you’ve actually read this far then you have a higher capacity for long strings of text than I do, but don’t worry because I am nearly on the next slide.
  • 2.
    • Accessible Science of Africa
    • Unlocking the potential of African Research
    Robert Inglis – Jive Media
  • 3. Breaking down barriers to communication of science… Scientist Scientist Society
  • 4. 1. Too much information! 2. The language of scientists 3. Stereotypes, fears and preconceptions 4. Low literacy and low science literacy
  • 5. 1. Too much information! Grab attention and hold it
  • 6. 1. Too much information! Targeted media
  • 7. 1. Too much information! Keeping the attention
  • 8. 1. Too much information! Doing as well as seeing
  • 9. 2. The language of scientists
  • 10. 2. The language of scientists
  • 11. 2. The language of scientists
  • 12. 3. Stereotypes, fears and preconceptions
  • 13.  
  • 14. 4. Low literacy and low science literacy Graphic intensive Activity based
  • 15. 4. Low literacy and low science literacy Graphic intensive Activity based
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  • 19.
    • … thank you!
    Tel: (033) 342 9382 Cell: 084 357 7333 eMail: [email_address] Acknowledgements SAASTA Centre for Disease Control Square Kilometer Array