EC LCCGE Debate on Embedding Csr 25 09 2009


Published on

Ethical Corporation and the LCCGE hosted a roundtable debate on how big companies are embedding corporate responsibility and sustainability.

See for more research findings.

Published in: Business, Economy & Finance
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

EC LCCGE Debate on Embedding Csr 25 09 2009

  1. 1. Embedding CR Pam Muckosy, Ethical Corporation, Sue Konzelmann, Director LCCGE, Toby Webb, Ethical Corporation, Seminar on Embedding CR into operational departments Birkbeck College 25 September 2009
  2. 2. Embedding CR CR staff need to know too much…
  3. 3. Embedding CR But have too little resources…
  4. 4. Embedding CR The solution? Collaboration. <ul><li>But there are some obstacles to hurdle: </li></ul><ul><li>Convincing the board and senior management </li></ul><ul><li>Working with a small budget </li></ul><ul><li>Decentralising CR activity </li></ul><ul><li>Measuring success </li></ul>
  5. 5. Embedding CR “ Developing effective sustainable procurement strategies ensure continuity of supply and protect against reputational risks. There are also benefits for supplier companies and their employees, both key stakeholder groups for the purchasing company. ” Procurement
  6. 6. Embedding CR “ Employees now expect their companies to have defined and effective CR strategy, and so it is a vital factor in recruitment and retention. In training, personal appraisal and other human resources responsibilities, a focus on CR is important. ” Human Resources
  7. 7. Embedding CR “ Reporting about CR activity, externally and internally, is a crucial element in embedding sustainability in a corporate culture. Moreover, it is very important that employees are kept aware of CR programmes and how they affect company activity. ” Communications
  8. 8. Embedding CR “ Developing programmes that are as relevant on the shop floor as in the board room is vital. There must be a focus on CR strategy that makes processes more efficient and that partners with employees, empowering them to take on the CR agenda. ” Facilities, Logistics & Operations
  9. 9. Embedding CR Finance & Accounting “ As guardians of corporate data – and increasingly this includes financial and non-financial information – finance and accounting professionals can ensure that it is accurate and available. Developing ethical checks and balances is a central task. ”
  10. 10. Embedding CR Making CR a legal company objective? What’s effective? Creating pride in CR achievements? Engaging with suppliers, partners and the industry? 90% attention on measurement & reporting? Bottom-up initiatives?
  11. 11. Embedding CR How to Embed Corporate Responsibility across Different Parts of Your Company WWW.ETHICALCORP.COM/CSR You are invited to our next roundtable debate 12:30 – 13:30 on 16th November If you would like internal training, or to be added to our mailing list, please send me an email at or visit
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.