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Your Site in the World

by Working at Change Sciences Group on Jul 11, 2013

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Most teams have data from analytics, A/B testing, UX research, or surveys—all good stuff, but usually this data only covers your own site. But people experience your site in the context of the rest ...

Most teams have data from analytics, A/B testing, UX research, or surveys—all good stuff, but usually this data only covers your own site. But people experience your site in the context of the rest of the web. This means competitors in your vertical. It also means other sites that they use. Learn more about how to use competitive metrics to measure success, make the case, and improve the experience people have on your site.

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