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Your Site in the World
 

Your Site in the World

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Most teams have data from analytics, A/B testing, UX research, or surveys—all good stuff, but usually this data only covers your own site. But people experience your site in the context of the rest ...

Most teams have data from analytics, A/B testing, UX research, or surveys—all good stuff, but usually this data only covers your own site. But people experience your site in the context of the rest of the web. This means competitors in your vertical. It also means other sites that they use. Learn more about how to use competitive metrics to measure success, make the case, and improve the experience people have on your site.

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    Your Site in the World Your Site in the World Presentation Transcript

    • Your Site in the World A tale of 1 idea, 2 sites, and 3 numbers Pamela Pavliscak Change Sciences @paminthelab | #uxpa2013
    • Sites
    • A Meet Site A, and Site B. @paminthelab | #uxpa2013 B
    • 0 1 2 3 4 5 Awesome Both seemed to be going places. @paminthelab | #uxpa2013
    • One day, they met. @paminthelab | #uxpa2013 hi B
    • And they discovered the world. n=1,920
    • n=210 TV Financial Real Estate @paminthelab | #uxpa2013 Music Less than 5% click through on carousels. Not enough? Aggregate.
    • Too much? Bin it. delight roadblocks purchases likes shares offers details ratings surprises success fails dislikes returns trust recommend @paminthelab | #uxpa2013
    • Types of Numbers
    • 1. Compare 2. Connect 3. Change
    • Ease of use rating = 83 1. Compare 2. Connect 3. Change
    • 1. Compare 2. Connect 3. Change
    • Idea! Tell a story
    • Start with Thought So. changesciences.com
    • Then something to ponder, Interesting. changesciences.com
    • Cap it off with OMG! changesciences.com
    • Add context. changesciences.com
    • When I see too many words bunched together, I just tune out. -M, Millennial, Striver, Wired changesciences.com
    • change sciences www.changesciences.com @paminthelab me Compare. Connect. Change.
    • Proof that UX matters! @paminthelab | #uxpa2013