UX strategy starts with learning about people and technology. It’s messy, it’s complicated, it’s fascinating. The problem is how to communicate this complexity simply. And how to frame it in terms of business impact.
As a discipline, UX has shied away from numbers, focusing mostly on qualitative insights and design. In order to make it to the boardroom, UX strategy has to embrace numbers. Numbers communicate the most important information at a glance. Numbers can marry data with insights. Numbers gives strategists a way to track improvements and setbacks over time and across iterations. Without numbers, there is no meaningful way to compare the user experience of websites, mobile apps, or other technologies. And without comparing, UX strategists are working in a vacuum.