SXSW 2014 Proposal: Best Practices or Data?

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More often than not, experienced UX teams have a good idea which design is best. But how to prove it? A lot of design best practices are piecemeal, based on common wisdom, anecdotes, or a qualitative study here to there. To really make smart design decisions (and make the case with clients or management), teams need more meaningful data about what works and what doesn't. The problem may not be a lack of data, but a lack of consistent metrics that actually connect up with the design of the site. Taking best practices for carousels, scrolling, and icons as examples, this session will use a combination of quantitative and qualitative data from recent large-scale competitive studies to identify designs that have the most impact. Please vote here: http://panelpicker.sxsw.com/vote/19790

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