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It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
It's Not the Size of Your Data, It's How You Use It
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It's Not the Size of Your Data, It's How You Use It

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After leading usability sessions and ethnographic interviews on hundreds of sites, and hearing plenty of client conjecture about “how tech use relates to age” or “this is a best practice for that feature,” I thought, “Well, I actually have a lot of data about that.” Then, I decided to start aggregating and categorizing the data from all our studies to get a better sense of trends.

Learn how to transform the insights from your hand-crafted, small-batch studies for maximum impact. Why bother? Because bigger data can let you identify trends, benchmark against competitors, and track your site over time.

Published in: Data & Analytics
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