After leading usability sessions and ethnographic interviews on hundreds of sites, and hearing plenty of client conjecture about “how tech use relates to age” or “this is a best practice for that feature,” I thought, “Well, I actually have a lot of data about that.” Then, I decided to start aggregating and categorizing the data from all our studies to get a better sense of trends.
Learn how to transform the insights from your hand-crafted, small-batch studies for maximum impact. Why bother? Because bigger data can let you identify trends, benchmark against competitors, and track your site over time.
Clipping is a handy way to collect important slides you want to go back to later.