Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)

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  • www.febler.com is an attempt to create an audio platform, especially for Indian audio shows.
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Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)

  1. 1. Why You Need to Develop Your Audio Platform Now (It’s More Than Podcasting) Pamela Muldoon Social Media & Content Strategist @pamelamuldoon #cmworld
  2. 2. A Little About Me… Director of Social Media/Content Strategy Consultant/Podcaster/Voice Over @pamelamuldoon #cmworld
  3. 3. WHY AUDIO? @pamelamuldoon #cmworld
  4. 4. Verbal Processing • Talk It Out & Record Everything! • • • • Blog Post Presentation Brainstorm SME Interviews • Not Everyone Is A Writer • Transcription = What you really said • Moments of Inspiration @pamelamuldoon #cmworld
  5. 5. Audio Is Intimate • Between You & Your Audience of One • Thousands of subscribers listening one at a time • Theatre of the Mind • Visual use of language • Never Insult Your Audience • Balance of Evergreen & Real-Time PR @pamelamuldoon #cmworld
  6. 6. The Listener Is A Multi-Tasker • Audio has a unique listener commitment expectation • Stop/Start/Replay • Audio Can Go Anywhere • Car • Desktop • Mobile Device #cmworld
  7. 7. Leverage! • Create it once; Use it again and again and again…. • Transcription • • • • Blogs Articles Testimonials Quotes • Editing • How many ways can one audio piece be edited for use? @pamelamuldoon #cmworld
  8. 8. Easy Entry Into Audio • Microphones/Podcast Kits • • USB Mics under $100 Kits $100+ to under $2000 #cmworld
  9. 9. • Software • Easy Entry Into Audio Ranges From Free to Under $100 to Monthly Adobe Creative Cloud Monthly Subscription @pamelamuldoon #cmworld
  10. 10. Easy Entry Into Audio • Social Sharing • MP3’s • Audio platforms @pamelamuldoon #cmworld
  11. 11. Is 2013 The Year of The Podcaster? #cmworld
  12. 12. @pamelamuldoon #cmworld
  13. 13. #cmworld
  14. 14. #cmworld
  15. 15. #cmworld
  16. 16. #cmworld
  17. 17. #cmworld
  18. 18. Let’s Go Back To Leverage @pamelamuldoon #cmworld
  19. 19. 5 Ways To Leverage Audio @pamelamuldoon #cmworld
  20. 20. SME Blog Posts @pamelamuldoon #cmworld
  21. 21. Objective: Increase content from adjunct faculty & staff. • Work with staff & faculty on content needs based on editorial calendar • Use Formstack to gather information • Record SME • Transcribe Recording • Prep Blog Post @pamelamuldoon #cmworld
  22. 22. #cmworld
  23. 23. #cmworld
  24. 24. Staff Training @pamelamuldoon #cmworld
  25. 25. Objective: Update Community Managers On Changes/Information • Record as needed • Upload MP3 into newsletter & SharePoint • Mix up VAK* needs for audience *Visual, Auditory, Kinesthetic @pamelamuldoon #cmworld
  26. 26. Adding Audio To Newsletters #cmworld
  27. 27. Customer Information @pamelamuldoon #cmworld
  28. 28. Objective: Create Financial Aid “How To” Webinar • Record SME • Transcribe Recording • Use Camtasia to Create Financial Aid Webinar for New Students @pamelamuldoon #cmworld
  29. 29. Podcast = Increase Traffic @pamelamuldoon #cmworld
  30. 30. Objective: Increase Web Traffic & Engage Alumni Referrals • “Where Are They Now” Podcast (Audio version & Video Version) • Transcribe Audio Version • Write Alumni Interview Article for “Connections” • Drive Traffic to WATN web page (print & digital versions) @pamelamuldoon #cmworld
  31. 31. Quotes. Tweets. Status Updates. @pamelamuldoon #cmworld
  32. 32. Objective: Promote Content & Provide Content In Smaller Chunks • • • • • Transcribe Audio (podcast) Use Transcription to Create Multiple Tweets/Posts Drive Traffic To Content (podcast) Use Transcription To Pull Out Great Quotes Curate Your Own Content Into Blog Posts @pamelamuldoon #cmworld
  33. 33. #cmworld
  34. 34. Are You Ready To Add Audio To Your Content Plan? @pamelamuldoon #cmworld
  35. 35. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup www.facebook.com/ContentMarketing360 @pamelamuldoon @NextStageMedia @CM360Radio www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup #cmworld

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